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On completion of the intensive one-year course in fashion design, the candidate will be able to design fashion/fabrics/accessories collections by melding research, creativity and marketing. Starting with design techniques, students progress to the analysis of fabrics and clothing manufacture, as well as to production. In the final stage of the course, they will use analyses of trends to create a collection, the fruit of a personal language, that will equip them to respond to future requests placed upon them by the brand and market needs.
The fashion designer is the most influential figure in the panorama of fashion and he or she is the source of inspiration for creative ideas, new trends and brand development, continually making informed analyses of materials and fabrics, reflecting culture, art and fashion. The designer understands time management, costs and budgets in relation to manufacture. He understands the history of fashion and market needs, and can design garments that satisfy and even anticipate the expectations of a determined target. He or she works with fabrics and accessories as well as garment construction.
The course in fashion design trains experts who have the gift of anticipating trends. The fashion designer can work for private agencies, in collaboration with different companies, design studios, consulting agencies and researchers. They will be able to design collections for women, men and children as well as clothing lines that are dedicated to accessories, eyewear and swimwear, always with a handle on new evolutions in fashion. They can also carry out teaching in the sector.
Aimed at those who want to approach the world of styling in a professional manner, but have little time available. This one-year course enables students to approach the different aspects of fashion styling and extend their knowledge of trends and current fashion aesthetics. It is designed to teach professionals expertise in using the photographic image as a visual language of fashion communication.
The intensive course allows participants to gain knowledge of a variety of communication models that the fashion world uses to promote a product and seduce an audience. The attention to publishing and experimentation with visual languages encourages participants to approach the profession of fashion stylist in an innovative and captivating way. Starting with the study of historical styles and the interaction between fashion and art, participants will acquire the knowledge needed for the creation of photo shoots, interpreting the latest trends in fashion products.
At the end of the course, armed with experience and skill in graphic design and visual communication, as well as in research methods, participants will be able to develop real projects, with the aim of constructing a portfolio of work that will become their calling card to enter the world of fashion image and styling.
The fashion stylist, the expert par excellence in style and image, must be able to emphasise the style of a fashion product, always offering a contemporary cultural–aesthetic language. To present an image of success, their work must be both strategic and creative: on the one hand attentive to the historical context and culture of fashion and on the other to current trends..
Students on the course in fashion business & brand management learn the techniques and methods used in the sale, promotion and buying of luxury products. Simulated projects will allow students to use business instruments and understand their application in the complex fashion industry. Particular attention will be put on business strategy, in such a way as to give students a complete view of the variations in the results obtained from different target groups.
The fashion business management professional is a key figure for fashion companies, within which such professionals determine the best strategies to optimize economic, distribution and production aspects of the brand. Choosing the collection, determining the target and price bracket, understanding landscape, competitors and protection of designs, and planning actions for promotion and distribution channels, in collaboration with design, production and sales teams, are just some of their responsibilities.
The expert in fashion business management who has been trained in one of the Istituto Marangoni fashion and design schools will be able to work in companies, consulting agencies and in related sectors, such as fashion, luxury and lifestyle. Graduates from the course can apply the knowledge and abilities they acquired during the course in the fields of marketing, advertising, communications, event planning, brand management, retail sales, visual merchandising, e-commerce and in the research of new trends.
Participants on this course gain an intensive understanding of the organization and structure of digital media, with a specific focus on contemporary fashion and non-fashion luxury communication. The aim is to impart professional knowledge to graduates that will inform their production of digital images, used as forms of communication for key professional figures in fashion and non-fashion luxury products.
This intensive course approaches the subject of the development of online visual communication in fashion and non-fashion luxury from a number of perspectives, from its relation with print media to current developments in technology and social media. Online visual communication is used by luxury brands in various ways depending on purpose, intent and target audience. Participants will learn through case study analysis supervised by industry professionals.
The organization of visual communication in fashion and non-fashion brands has radically changed over the past ten years, not only due to the growing digitalization of luxury brand communication and fashion journalism but through the expansion of different forms of social media and online fashion and non-fashion platforms.
Online luxury does not only exist in relation to print media but increasingly as a platform in its own right. This requires specific knowledge of how online communities operate and how fashion and non-fashion images can be used within this digital context.
Social media encompasses a variety of ever-changing online formats. Digital communities are fast-paced, often short-lived, and intimately dependent on the people who are their active members.
After completing the course, participants are employable in the field of online fashion and non-fashion luxury communication.
Digital image creation for luxury brands is a field that includes contemporary fashion and non-fashion products, visual communication and new media. Digital image creators contribute to the making of web pages. Professionals are prepared to become long-life learners in a highly competitive market, always working hard to keep the technical skills current and the awareness of consumers and luxury trends up-to-date. These professionals can work independently as freelancers or as team coordinators, work in a traditional editorial or in the evolving domain of new digital media and marketing.
The aim of the three-year course in fashion design is to prepare professionals with multiple skills and knowledge in the field of fashion, able to use all the techniques of clothing manufacture and capable of responding to new demands in fashion and luxury.
Participants begin with the study of drawing and design techniques, fabric analysis and the manufacture of clothing though deconstruction, and go on to look at aspects of industry production. The study of trends allows students to create a contemporary collection that can meet the demands of the target audience while respecting brand equity. The training requires participants to try their hand at everything from the basics of drawing in black and white to fashion illustration, with the goal of developing a totally personal style.
Frequently, students will be taught by both design and pattern-cutting tutors, which supports the three-dimensional design process and enhances the learning experience. The study of research techniques, trends and markets is just as important to the achievement of learning objectives: individual research is in fact the foundation of the educational programme and evolves over the three years, providing students with all the necessary tools to create their own clearly defined, unique and differentiated collection.
The training also leads prospective professionals to use all the languages of visual communication in fashion, including new media and an understanding of marketing and production management. In the final year of the course, the best collections are presented during a fashion show.
The fashion designer is the source of creative ideas and new trends, not only in clothing but in textiles and in the world of accessories and luxury. Designers create collections, starting with an accurate analysis of materials and fabrics, and use communication codes that come from art, cinema and design. They are experts in marketing and fashion and know how to calculate timing and production costs to meet the needs of the target consumer and anticipate trends, while respecting the brand’s image. They are able to design womenswear, menswear and accessories, with an eye constantly attuned to new style codes.
‘The Fashion Show’ at Istituto Marangoni is an event that is carefully organised, in which the selected students showcase their abilities to an audience of specialists (fashion houses, bloggers and fashion journalists).
‘The Fashion Show’ is a unique experience that is also the first step into a world in which they will be the protagonists. The most deserving graduates of the three-year course in fashion design have the opportunity to live in person the experience of creating a real collection.
The fashion designer is the most important figure in fashion. The designer inspires the creative ideas of the fashion world, managing creativity, technology, information and the understanding of fashion trends.
The professional may work for his or her own company and may additionally co-operate with several fashion firms and fashion studios both nationally and internationally.
In order to be a fashion designer, participants need to know about more than just designing or planning a collection. Today the designer also needs to be a good researcher and to know the context of fashion and its history thoroughly, and must excel in identifying style.
Fashion designers must know the market and, at the same time, be able to predict the development of taste. Moreover, they have to know the fashion business system extremely well.
The aim of the course in fashion styling is to prepare professionals and creative people to work within the fashion system in areas of visual communication ranging from the fields of publishing, advertising, visual merchandising and trend or style forecasting to blogging. Presenting contemporary and future trends, enhancing the collections of designers, informing and inspiring their readers: this is the exciting mission of a fashion stylist. By the end of the programme, participants will have gained the ability to recognise different styles and trends, clearly define their personal vision of a product and propose innovative and professional ideas successfully.
The course makes it possible to investigate the various aspects of the profession of a stylist, starting with the study of the interactions between clothes and accessories and going on to building ‘stories’ out of fashion and contemporary trends for photo shoots and video footage, working in symbiosis with photographers or film makers and finding the correct balance between individual style vision and the needs of clients, while managing the visual identity of subjects to be photographed.
Finally, thanks to the study of specific subjects related to fashion styling and editorial writing, participants will be able to comment on fashion and prepare advertorials to captivate various target audiences. The ultimate goal will be the independent creation of a portfolio that fully expresses the personality of the participant. The stylist is an expert in fashion communication and must be able to produce and define the winning combination of component parts for an image that is needed to emphasise the style of a brand, a magazine or a person. This can be achieved through the careful use of clothes, accessories, hair and make-up, through atmosphere and location and through the knowledge and analysis of contemporary and future trends. The skill lies in interpreting the soul of an article of clothing and communicating it through a unique style.
The task of the fashion stylists is to communicate fashion through images. They have a great fashion sensibility towards fashion and can create a style that is immediately identifiable and recognizable by means of advertising campaigns, magazine photo shoots and fashion shows or by creating the visual displays for retail. This creative job requires a thorough knowledge of fashion and its history as well as trends, style and taste. Such knowledge must be complemented by knowledge of photographic techniques, computer based image editing, setting, lights, choreography, make-up, hairstyle and accessories. Fashion stylists fill roles that are pivotal to obtaining the success of a collection.
The purpose of the three-year course in fashion business is to train professionals to use the language of marketing, management and finance in the field of fashion and luxury
The three-year training course addresses all issues related to the marketing and development strategies of a brand, identifying the values that characterise the fashion identity of a company (equity). An understanding of the principles of economics and finance enables the participant to measure profitability and ensure compliance with budgets, while also implementing a specific control system for fashion companies.
The study of the cultural, sociological and historical dynamics of the development of fashion design enables participants to understand the influences held by trends in different countries and systems. The participant will be able to define strategies for coordinating a commercial proposal and developing a collection that expresses fashion trends and meets specific production-related lead times and costs.
The analysis of a retail network and the development of digital marketing will allow participants to understand the distribution channels and policies for buying and for visual merchandising that characterise in an absolutely unique way the field of fashion and luxury. At the end of the study cycle, participants will undertake a research project that will result in a business plan for a start-up or the brand extension of a fashion business. The fashion manager is one who studies the fashion scene, analyses the competition and checks out product development, planning, promotion and sales channels, collaborating with the design department and with all the production departments. Fashion managers can evaluate the intrinsic characteristics of the fabrics, the evolution of consumer habits, lifestyles and the needs of the market.
They know the techniques of sales and marketing. They define the price range and the target audience, and are skilled in coordinating business partners and employees.
Fashion business professionals consider a brand’s product communication, management control and retail business. They must know the fashion panorama thoroughly, including their own competitors, and spot with great precision which tools they need to carve out a position in the market place. They drive the entrepreneurial spirit of a fashion company.
The purpose of the three-year course in fashion communication and new media is to train professionals to ‘communicate’ fashion and luxury through traditional media and new media, responding to the new demands of global fashion. The three-year course explores the basics of fashion communication by looking at historical and traditional examples before moving onto more recent expressions of the captivating magic of fashion and luxury in videos, websites and through social networks.
The ability to convey emotions through the use of images is the foundation of the skills of fashion communicators. Participants will be trained in order to prepare them for an industry where the visual language of appearance has always been key to the narrative. Great attention will be paid to developing the ability to filter ideas using tools from social observation and semiotics. Several research initiatives, both personal and professional, will help the participant deepen their understanding of the topics covered in the three-year course, with the goal of providing them with all the tools necessary to communicate the values of a brand, a fashion designer, a collection, a world of ‘values’ with a unique and differentiating style. The course will also enable future professionals to use all the newest forms of visual communication, including video and new media, without losing the essential focus that comes from the necessary rigor of conventional editorial.
The fashion communication professional is the one who narrates this universe and at the same time participates in the definition and dissemination of fashion ‘trends’ as inspiring ideas not only in the field of clothing but also in the world of textiles and accessories. Their narrative is part of the extensive analysis of style and puts fashion in connection with art, cinema, music, design, marketing and society.
They know how to find the time, ways and forms to create the buzz necessary to increase brand awareness, to intercept needs and aesthetic redundancies, while always respecting the brand image and the constraints of the budget assigned. In short, the fashion communication professional is someone who combines managerial rigor with creativity and poetry.
In the contemporary world, where fashion is omnipresent and information overwhelms us, the success of a brand and a collection cannot come about without the effective management of communication. The new media & communications professional is the key figure of the future. Through their insights and ability to present and communicate to an audience eager for novelty and demanding at the same time, this professional can determine the success of a company, a newspaper or a media outlet by amplifying brand equity.
Fashion communicators use the tools of brand advertising and promotion to reflect and represent the image of the brand. They are great communicators and use their public relations expertise to best place a fashion company in the market. These professionals can work independently as freelancers or coordinate a team in a fashion company, work in a traditional editorial or in the evolving domain of new media.
The course in accessories teaches students how to become accessory designers. During the three-year course those participating will develop their individual creative skills. The introduction and building of the technical component of the knowledge set will provide the student with an independently informed position on design to be able to work in confidence on creative products.
The course enhances the technical, design and business skills necessary to create and design accessory products: handbags, leather goods, shoes, eyewear, belts, hats, scarves and jewellery. By means of an attentive study and research into the creative design and development of the accessory from a historical perspective, students are able to contextualize their study. To further enable students in this endeavour they assess current trends in accessory design, the application of traditional and innovative materials and product function together with the needs of the client and the contemporary lifestyle the client leads. The technical aspects of the development of new products will be studied, as well as their industrial feasibility in accordance with the luxury and style standards of the brand.
The research of materials will be the first step in the development of project proposals, experimental innovations in design through both traditional and new techniques, enhanced by the use of appropriate 3D software programmes to achieve virtual simulations of objects. Through a product prototyping process, the conceptual visualisation, formal analysis and a feasibility study of the production will be undertaken. In collaboration with important companies active in this sector, individual creative sensibilities will be encouraged in synergy with business and production possibilities.
The growth in accessories in the international market has become a strategic business development model for fashion brands and luxury. Designers have a leading role in this emerging market, able to understand and interpret contemporary trends, thereby offering market strategies for the brand and satisfying the needs of a specific target market. Accessories in fashion complete a look and often define the customer aspirations in style and status.
Accessory designers can work in commercial industry, maker studios or design studios, small-scale accessory companies, in fashion ateliers or as a freelance designer. The knowledge they have acquired during the course also allows them to cover the role of product manager for important fashion and luxury brands, as they are able to evaluate fashion, design, trend, production, brand image and the needs of the market.
on completion of the three-year course in luxury accessories, the student will be able to:
The aim of this short intensive course is to raise the standard of the creative portfolios presented by successful candidates for Istituto Marangoni master’s courses.
Participants in portfolio surgery are taught proficiency in research, illustration techniques, study of 3D volumes, or in the technical representation of garments.
Tutorials will help students to perfect their analysis of the fashion world through sourcing images and cultural influences, both when considering a design and ultimately when planning the development of a career in fashion. The study of trends in the language of contemporary fashion communication will give students a broad enough knowledge base for them to make a smooth transition to the master’s course.
The approach to design and the technical study of illustration allows for the analysis of the human body and helps students to understand its essential proportions so that they can represent garments effectively. The ability to understand volume and the technical design of clothing will be the goal of the course, one that allows student to have a holistic vision of the creative process.
Individual meetings with the tutors helps students further improve their portfolios.
The objective of the course is to give successful candidates for the master’s programmes the chance to improve their knowledge of economics and business. During the course, participants will explore analysis of costs and the main principles of finance and economics for the understanding of company organization,.
In addition to the micro and macro environments in which companies work, students will analyse the main macroeconomic indicators and their influence on the growth and development of the global market. Another aspect of the course will be the study of fashion systems, in which students will look at the supply chain and the product.
The study of marketing, communication, luxury and fashion brands is an important introduction to the themes and topics that will be covered in the master’s course. The master’s course consists of lectures, tutorials and the reading of specialist articles to better contextualise the subjects in contemporary fashion business.
Aimed at candidates who have previously studied fashion design or similar subjects, or who has an adequate knowledge and proven professional experience in the fashion industry. The curriculum is designed for fashion designers enabling them to express their creativity and innovative vision of the surrounding world and respond to the new challenges and changes that the fashion system imposes globally.
The candidate must possess an innate ability to combine technical expertise with knowledge of the contemporary, and to deepen this understanding through research and experimentation with the goal of producing innovative ideas. Using a variety of techniques in visual research and market trends, participants must demonstrate the ability to work on several projects in a multidisciplinary manner.
During the course participants will acquire the theoretical and technical knowledge to develop self-reliance and confidence in their creative and professional abilities. The knowledge of analysis, semantics and sociology will enable them to understand, interpret and implement proposals for current clothing in the womenswear market. This activity will become the launch-pad for the development of projects for industry, which is central to the master’s programme. During the course, participants will evaluate the market, specifically the relationship between the concept, the product and the sales methodology.
In the final phase of the course participants will have experienced the fashion business through seminars with key figures in fashion and through the skills they have acquired in research methods. They will be able to express their own identity, vision and entrepreneurial skills. If participants decide to undertake the making of a collection, they may have the opportunity to showcase their work through a fashion show or exhibition. In London and Paris participants may undertake a work placement and have the opportunity to create a fashion artefact /collection as part of their dissertation submission.
The master’s in menswear design explores the disciplines linked to the history of men’s clothing, looks at its subsequent evolution and to the designing of collections that are in line with the development of a particular brand. The students in the course learn to relate to the existing and emerging technologies for production in contemporary fashion manufacture, which stimulates creativity, business practice and the independent skills to respond to the needs connected with contemporary fashion and luxury.
The menswear fashion designer is responsible for the research of creative ideas for a collection and the source of inspiration for new trends: developing lines for clothing and fabrics, whilst using invention, technology, information technology and trends. The designer manages to find a successful balance between design and product, market innovations and marketing. The most important factor: time management, costs and budgets connected to manufacture.
The menswear fashion designer is a highly sought after professional in the world of fashion business management. The graduate can work for private labels or work alongside agencies, design studios or consulting agencies. The designer will be able to design garment collections, from woollens to bathing suits, with an eye for the latest evolutions in fashion design. Thanks to the skills they will acquire on the courses, they can work as product managers and manage production, which is a sector of vital importance for the development of fashion designs.
The master’s in fashion styling & portfolio will advance students' advanced knowledge of the field of fashion styling and fashion photography and help them to develop a broad range of abilities promoting originality and autonomy while enabling them to respond to the changing needs of the fashion industry. The exhaustive study of existing and emerging technology in the contemporary fashion industry allows students to develop their skill at independent personal research of the student.
The stylist has the job of bringing value to the communication of fashion products, creating their image. Based on their refined sensitivity, they are able to create a style that tells a story about the impact of fashion in everyday life. Their means of expresson are: the editorial pages on trends in fashion magazines, the interpretations of fashion products in blogs and online magazines, the creation of image and video collections, the design staff of research offices in style and trends. In addition to the requirement of creativity, fashion stylists must have a rich knowledge of the history of fashion, as well as of trends, styles and the tastes of modern society.
The stylist plays a key role in the success of a fashion collection. These professionals can collaborate with magazines in fashion and style, in design offices or in offices of Italian and international fashion houses. They may also find work in the creation of catalogues, as well as in image consulting, in offices for research and trend or working with press offices.
The role of the contemporary fashion photographer is shifting. The photographer must now understand the progression of the subject and the growing interdisciplinarity between the still and the moving image. The course is suited to those who come from all areas of communication studies, fine arts, advertising, styling and technical photography, who see the world of fashion as a career opening and opportunity. Critical awareness of these powerful platforms of communication will be looked at in photographic and film-making theory as well as applying advanced technical skills in the formulation of a professional portfolio of projects.
The course presents a multidisciplinary learning structure, which allows participants to develop the various skills needed to carry out reliable projects with professional characteristics. Using technical experimentation, cultural content and research, the course will train participants to bring to their future profession of fashion photographer and film director an approach that represents the soul and identity of a fashion brand.
Participants will apply the technical and cultural content delivered during their training to the proposed projects in the studio, learning to negotiate and plan in detail the implementation of a photo shoot and a fashion film. This job requires participants to search for a location or a photo studio to develop the use of light and colour, and to have the sensibility to ‘capture’ the subject to be photographed and filmed, respecting the mood and theme of the creative proposal. For this purpose, Istituto Marangoni signed a partnership with Superstudio 13, the world’s most famous photographic studio. Sartorial fashion shoots take place here at the first and most popular fully equipped studio. Founded in 1983, it is a privileged iconic place and gathering centre for photographers, art directors, editors, stylists and creatives. It has contributed to the growth of the fashion world and it is the place where the most exciting campaigns and the best photographic services are born. At the close of the course, all the participants will present a portfolio book and the fashion films that express their individual approach and aspirations in a professional manner.
The fashion photographer and fashion film director defines technical skills and cognitive needs that arise from the continuous development of the fashion industry. This professional figure works closely with a brand at each level in order to realise on the one hand fashion films and on the other advertising campaigns, lookbooks, catalogues and window displays, and coordinates the creation of photo editorials, both printed and online, with the chief editor of a fashion magazine. The contemporary fashion photographer and film director work with a team, discussing and integrating the work of other professionals such as fashion stylists, make-up artists and art directors for the creation of work charged with aesthetic content.
Aimed at students who have previously studied communication, advertising, business and marketing or who have relevant work experience. The course allows participants to acquire all the technical and theoretical concepts they will need to create a communication campaign through the study of subjects such as fashion & luxury marketing management, public relations & fashion and luxury fashion advertising campaigns.
During this course participants will learn how to respond to emerging developments in media and communication and will explore the major theories and debates that dominate the study and practice of fashion promotion, communication and media. They will also evaluate the different techniques applicable in creating and understanding the role of fashion image, whilst analysing historical and contemporary references. Looking at fashion advertising, editorial and creative direction in media, communication and promotion, participants evaluate and analyse trends in fashion styling, photography and journalism. They also progress their advanced knowledge of the creative and written process to encourage their own original creativity and prepare themselves professionally for the roles of the fashion industry which foster innovation, entrepreneurial thinking and problem-solving.
Particular emphasis is placed on public relations within fashion houses, from customer management to the identification of celebrities, fashion show organization and to the management of press days.
Fashion promoters define the advertising campaigns and organise promotion through the most appropriate communication channels. They organise pres- entations, events and fashion shows, which reflect and represent the image of a brand.
They organise press offices and public relations and they have great observation and communication abilities.
Fashion promoters know the requirements of fashion product consumers very well and the markets in which they operate. They can work either for a single brand or consult with various organizations. They may work in a budgetary capacity as writers in charge of public relations, or fashion show promoters within the fashion sector.
This master’s is designed to train future professionals in the areas of brand management, merchandising and communication, specifically in the areas of fashion and luxury. Given the advanced nature of the course, students must have a degree in marketing, economics or similar fields or have some relevant working experience in the field.
The basic units of the curriculum are devoted to understanding the logic of the markets for fashion and luxury and to considering how the structure of the main segments should be viewed in order to meet the needs and desires of consumers. The marketing mix and its construction through working with the client-target becomes the basis on which to plan the development strategy of the brand. The study of the styles of the past and the analysis of current trends and forecasts of the issues related to ‘future-fashion’ will enable participants to understand how aesthetic expressions and interpretations of social and cultural trends affect the process of collection development. The course will also detail the primary methods of social research, the market and their practical application in the field
As part of this specialist course, participants will address the interpretation of economic, commercial, marketing and communication logic specific to the luxury sector.
They will also analyse how companies in the fashion-luxury market develop their own interpretation of brand positioning and devise special strategies in the management of the brand. The topic of the characteristics of the products and their distribution will be addressed with the aim of creating environmental innovation and competitive advantages for companies in the sector. The course is carried out through lectures, group work and individual project work.
The brand manager of fashion and luxury is a figure who is increasingly in demand in the sector; such managers come up with creative solutions to improve the practical management of a brand. Their task is to define the style of collections, identify the price range and the target market. This course will present participants with a wide range of potential careers in fashion-luxury, both in production and distribution and in agencies and consulting firms.
Aimed at students who have previously graduated from economics, marketing or fashion design with marketing. Those who have proven work experience in these fields may also enrol on the course. It is aimed at training the participant to become a fashion buyer, an experienced professional in the selection and purchase of fashion products. This master’s course is ‘contemporary’ as it differentiates itself by providing current and future models of business, which encapsulate recent and future innovations and technology, and is taught by qualified industry practitioners.
Buyers need to be business-minded with strong analytical skills but able to negotiate and work alongside creative departments.
Through the study of subjects such as buying structure, trend forecasting, product and visual display, participants will learn all the technical and theoretical concepts they need to create a campaign of buying. By analysing different retail formats, gaining understanding of an organization from a buying team and studying key macro trends, they will be able to accurately understand the role of buyers and merchandisers in the global market of fashion and luxury.
The contents of the course will be devoted to the knowledge of proper stock mix and the main techniques of import /export. Pricing strategies and the profitability of a fashion product will be analysed. It will allow participants to learn how to properly plan the purchase of a seasonal collection, using a balanced mix of products and brands that fully satisfy the needs and tastes of the consumer. In addition, the study of various techniques of product development, the role of visual merchandising within a store and the adoption of joint negotiation techniques, will enable participants to tackle a real project of buying from a company that is an industry benchmark. In the final stage of the course, research methodologies and the experience acquired from business projects will allow participants to prepare a draft strategy for buying independently.
Fashion buyers are pivotal to a successful organisation, interacting with many different departments within a company. The course also offers opportunities for progression onto research degrees and will enable participants to pursue senior job opportunities in fashion buying merchandising, product development and visual merchandising, trend forecasting and retail, as well as in other areas of the creative industries.
Graduates of the master’s in product & production management will be able to understand and manage technical problems, technology, organisation and economics tied to the production process of the fashion product. The course will develop their knowledge and ability to manage all the variables relative to the planning of new fashion products within an organization, responding to technological changes and product innovation.
The fashion product manager makes the ideas and concepts of design concrete, transforming creativity into a valid commercial proposal. From the initial idea through to final production, he or she supervises the proceedings of the entire project and is responsible for the organization and activating protocols in guarantees, aimed at certifying the quality of the products. The professional also selects the methodologies for the realization of company reporting in different negotiating phases, while managing prototypes, analyses and processes.
The product manager looks to the future. Challenged by the growing demand of new profiles in the sector of new digital media, Istituto Maragoni has created a master’s designed to link the business of fashion with the web. The fashion product manager usually manages a specific product or line of products. In the course of his or her career within a company, he or she specializes in a specific area of the Italian or international industry, foreseeing forthcoming scenarios in which to work.
Aimed at students who have previously graduated in economics, marketing, fashion design or similar, or who have relevant work experience. The study programme is designed to establish the role of the specialist in managing a store, from the flagship to an individual boutique, through the development of expertise in the areas of retail marketing, human resource management and fashion category management.
At the end of the course, graduates will be able to understand brand values and transfer them to the consumer, making the buying process a unique and unforgettable experience, so that they will gain the customer’s faith and loyalty at the point of sale. The study of the development of human resources, in-store communication and integration of IT in the store are fundamental to understanding the current role of the retail manager and the future of the profession.
Through the course curriculum participants will develop the necessary knowledge for the economic analysis of a store, ensuring that they can understand the budget and monitor indicators that measure the performance of the store, the sales-by-category indicators of cross-selling, stock rotation and coverage analysis. The course will also allow the participant to understand which strategies to promote and which loyalties to undertake in order to improve customer satisfaction and the shopping experience of the purchaser.
Analysis of communication in the store will enable participants to understand how traditional strategies can complement those based on technological innovation, in order to develop more interactivity and consumer engagement.
The fashion retail manager is a key figure in the distribution chain and is ultimately responsible for managing the logistics of distributing the product. Fashion retail managers are highly trained professionals in the fashion industry and must be continually alert to trends in collections. They must also have problem-solving skills and negotiation and social skills at the highest level in order to interact constructively with both clients and the human resources department of the store.
The fashion retail manager can work in the flagship store, department stores, showrooms and boutiques, both single-brand and multi-brand. They can manage the development of the retail network of a company or manage its internationalization.
Aimed at candidates who have previously graduated in law, economics or marketing. Those who have proven work experience in these fields may also access the course.
The global activity of the majority of luxury brands requires that they are knowledgeable of legal requirements in relation to fashion business. Gaining knowledge in subjects such as licensing, merchandising, import & export, distribution and franchising agreements, intellectual property rights, employment and labour relation issues, safety, sustainability and consumer protection issues, participants will learn the technical and theoretical concepts they need to advise and develop company strategy. By analysing different aspects of commercial and corporate law, intellectual property law, trademark law, labour law and business law, participants will understand how it is possible to expand the brand, ensuring that legal and ethical issues are fully respected.
The emphasis of the course is on the knowledge of aspects related to the development of the supply chain and sale of the fashion product, evaluated in a comparative manner in different countries.
Creativity, production, sales and promotion take place in different locations around the world, and the law on these matters are as diverse as the countries themselves. Participants will engage with various issues, highlighting innovative solutions that the luxury and fashion brands have applied in this field.
The responsibility of the future fashion manager is to be aware of the sustainability of businesses and the ethical issues that are protected more and more by law. Customer awareness also means that the consumer is attentive to the products being delivered on the market and their role in ensuring the product is suitable for market. The professional growth of graduates in the course will come about through working for their existing employers, and they will be able to enrich their performance at work from what they learn on the course; newly-acquired knowledge from the world of fashion will inform their skills in the field. Participants will also be able to inform start-ups in luxury fashion, potentially contributing important improvements to the field of fashion law.
The course aims to provide a new generation with new direction and to create interdisciplinary, strategic thinkers.
The master’s programme develops global entrepreneurs who build and capitalise on their existing knowledge and skills to develop new future-facing business strategies for their own ventures or to re-invigorate existing strategies within businesses. Using both contemporary and alternative methodologies, the proposals add value and bestow competitive advantage within a saturated business environment.
This course disrupts the concept of ‘one size fits all’. It helps to bridge the gap between taught strategy and application, offering a more bespoke approach to business and creativity.
Through understanding trade and business in the local and global contexts, as well as building on established business practices for the creative industries, participants will develop imaginative, reflective, innovative and strategic thinking to establish or re-invigorate start-ups, SMEs and family businesses.
The course is intended for those who already have a degree and a portfolio that includes collections in accessories or who holds a sound professional background . The focus of the master is to concentrate on the creation of a line of accessories that considers the aspects that characterise ‘made in italy’, from design to production. Learners will explore how Italian manufacturing is exemplary throughout the world for its ability to identify the potential of materials and apply that knowledge to successfully balance design and function with a sophisticated aesthetic. Thank to this course learner will have the chance to meet the most important Italian companies of the industry.
The course begins will the design of a collection of accessories tied to the concept of “decorative” luxury. Learners will be taught about techniques regarding the application of materials to product, ideas and prototype exploration. They will also analyse the managerial and marketing aspects in the discipline, and will carry out research into the history of luxury accessories. Design ideas will be applied to a women’s accessory collection linked to a leading Italian brand. During the project students will elaborate the concept of ‘hidden luxury’ associated with ‘made in Italy’, with great attention to heritage values and manufacture and the inter-seasonal nature of the product of design.
After the study of costing and production processes associated with marketing of a design product, the students will articulate a coordinated design collection that includes a diverse range of accessories that may include handbags, small leather goods, eyewear high-tech. The final project will be carried out in collaboration with a prestigious Italian company, with the head of style and the product managers that on completion willassess the creative development of it, in research, trend analysis, the impact of visual communication and the construction of the prototype. The designer and creator of accessories has complete technical knowledge and understanding of the characteristics of materials and the appropriate design and production of accessories associated with them. The professional is capable of interpreting fashion trends and brand image into the production of accessory goods, and responds to the demands of the market with forward thinking proposals. They are also experts in techniques that add value to traditional materials. Designers are able to transform shoes, bags, belts, into new iconic objects.
The accessories designer works for their own brand, or in one of the many companies that work in accessories, footwear or in the general areas of leather goods. They can work in research and trend forecast studios or can work with fashion houses of either haute couture or prêt-a-porter. The advanced knowledge of marketing strategies and production logic, opens doors for work in the world of project management and product management in companies that are specialists in this segment of the market.
Aimed at executive candidates who may have a bachelor’s degree in business administration in marketing management, economics, fashion or a similar alternative with proven work experience. This master’s degree is designed for corporate finance managers and controllers specialising in the luxury sector, the figure who sits on the board of directors and supports companies in their internationalization processes, partnerships and stock exchange listing. Professionals in this field are able to develop appropriate strategic plans and assess economic and financial sustainability, addressing the development of systems of performance management.
The participants will begin their journey with the study of international accounting standards and the U.S. GAAP and will arrive at an understanding of the most current techniques for the assessment of financial performance, tax and legal planning. Theoretical approaches will be applied to case studies and examples from active companies operating in the luxury sector, in order to grasp the essentials of management and planning.
Participants will be required to study the history and sociology of fashion, highlighting how changes in contemporary societies have transformed the nature of the companies in fashion and luxury, from small family businesses to multinationals listed on stock exchanges around the world. The nature of the sector is explored through looking at dynamics such as the speed of the life cycle of a fashion product, the desire for ‘identification’ and communication, social consumption, mass elitism; variables that must be known in detail and evaluated in financial planning in fashion and luxury companies. The course also includes a module on the discussion of the governance of corporations. In the final stage of the course, the experience gained from the analysis of case studies and research methodologies acquired will allow participants to develop a project for the preparation of their theses.
A part-time course (1 week per month for 40 hours of classroom training for the 8-month course), suitable for experienced professionals who are already working at a recognised professional level and have little time to continue their studies.
A specialist in accounting, auditing, finance, tax planning and financial planning, the finance manager and controller of fashion and luxury has a grasp of everything from marketing to fashion. Understanding the techniques of analysing the profitability of a business, points of sale and business management in the world of luxury, these managers can design strategies for sustainable development, strategies that will appeal both economically and financially to big investors in the sector, while at the same time remaining ‘creative’ executives who know the world of luxury and its singularities. The professional growth of graduates in the course can take place in the company where they currently operate, where their newly-acquired skills in the world of corporate finance will come in very useful, or in start-up companies or companies in luxury fashion that contribute important innovations to the field.
Aimed at a maximum of 12 of the best candidates per year, selected by the best fashion schools worldwide or from the world of work, who have a minimum amount of professional experience and/or who have launched a brand with great future
A maximum of four participants will be chosen from each of the following educational pathways: design, art direction and business. Those selected will be expected to have a good first degree in design or business studies.
The course is designed to train the future leaders of the fashion industry to understand, analyse and manage the key areas of a fashion company.
Through the study of subjects such as collection-building, production methodologies, budgeting, marketing and communication, the participant can learn not only theoretical notions but how to develop innovative and future-thinking practical approaches aimed at creating, making and launching a product or collection of products on the global market.
These twelve participants will be divided into three interdisciplinary groups. Each group will consist of a participant with a design background, one with an art direction background and one with a business background.
All three groups will attend a nine-month intensive course held by the best tutors and managers of the fashion industry in every area (design, art, business), during which they will develop their own business idea or an idea from the sponsoring brand.
The programme is innovative as it is based on a coaching approach. This is determined by the participants as they set their objectives and are supported and guided by the academic teams across fashion disciplines.
The Visual Cultures and Styling Fashion master’s course, a joint program from Istituto Marangoni and Università Cattolica del Sacro Cuore, aims to prepare a select group of students with a solid cultural and professional education. Participants will be chosen for their skills and their excellent educational background, from different fields of study such as fashion, cultural studies, design, humanistic studies, economics and management. This master’s integrates the operational competences of fashion styling with an approach to the most advanced and experimental visual arts.
The professional profile of those who graduate from this master’s course is that of a specialist who can manage the fashion styling process through a deep mastery of the crucial cultural processes necessary to conceive and convey the material and immaterial values of a brand and to understand the resulting visual cultures.
Graduates of this course will have the technical expertise to translate cultural content into consistent and effective visual identities.
At the end of the course, successful students will be awarded a master’s diploma from Università Cattolica del Sacro Cuore, acknowledged by the Ministry for Italian Universites (60 ECTS), and a highly specialized diploma in Fashion Styling from Istituto Marangoni.
The course equips participants for a professional role as a manager in fashion styling procedures, someone who can develop specific functions for the production of imaginaries, coordinating the work of experts in the different forms of visual communication (photographers, advertisers, graphic designers etc.) and also capable of managing the styling process, where required, in the different phases of the fashion supply chain (creation of a coordinated image of the collection, company catalogues, articles, advertising campaigns, editorial products, etc.).
There are four main areas where stylists will be able to apply their knowledge: media (traditional and social); companies with a very defined brand identity; retail; the world of celebrities and personalities. Even if these specializations often overlap in the stylists’ professional practice, they require different skills that participants on the course will develop by means of specific workshops.
The master’s course is structured around units based on both theoretical and technical contents. It therefore includes workshops in which participants learn the operational abilities they will need if they are to thrive in different professional contexts.
This is an introduction to the fundamentals of fashion design, and what is required to formulate ideas and translate them into a visual representation, through drawing. Participants will be equipped with the tools of the fashion designer and these will help participants to communicate ideas to their audience*.
Beginning with practical drawing lessons, the course will introduce the analysis of the main principles for the development of a collection: silhouette, colour charts, fabrics and accessories, through to the design and creation of outfits, as well as appropriate financial and commercial considerations.
Starting from research participants will be able to develop silhouettes and coordinate outfits, drawing on personal inspiration, fabrics and colour selection, as well as referencing contemporary trends and the relevance to market. The focus on trend research, its origin and analysis will be both informative and stimulating during the whole second week.
At the end of the course participants will be able to create a collection. Based on the inspiration linked to a selected theme and supported by appropriate technical files and presentation techniques, they will make the final project coherent and contemporary.
Participants will present your collection to tutors for the final assessment and will receive feedback on the activities undertaken during the course.
The course focuses on the analysis of image and the development of style. From the definition of fashion moods to the importance of accessories, participants will analyse aspects related to traits of the body and learn how to enhance and complement physical characteristics. They will develop a style through the construction of a total look and capture it in a photo shoot.
Style overview: study of past, present and future fashion trends, as well as the elements that characterise them, and tools such as colour, silhouette, garment details and accessories. Participants will receive specific skills in sourcing and collating information from research tools such as books and fashion magazines and through specific virtual domains.
Personal identity: participants will analyse the different types of human faces and bodies. Participants will be introduced to the skills and techniques used to enhance particular physical features such as hairstyling and make-up. Introduction to photoshoot: conduct an in-depth study of the fundamental elements used to dictate a style (i.e. the importance of colour, silhouette, accessories and their combination). Participants will learn the skills necessary to be an effective personal shopper.
Style definition: create a styling portfolio, a true style book. Participants will learn to define, develop and present a particular style, which is coherent in all of its visual elements. The final assessment of the portfolio arising from the presentation to tutors, who will give participants feedback on the activities undertaken during the course. Workshop: a photo shoot experience.
Studying the positioning of a collection and a brand, developing management skills for a fashion business plan, analysing competitors scenario, understanding the luxury brands structure and developing selling capacity: these are some of the important tools participants will study during the course*.
Analysis of economic and social trends: understanding economic and social evolution and how this influences fashion consumption. The new markets and how fashion can evolve in them through expansion strategies: new brands, luxury brands and distribution chain stores.
Analysis and comparison of styles.
Analysis of fashion: textiles, clothing, accessories, cosmetics, eyewear and jewellery. Participants will look at critical factors defining the success of some Italian leading brands such as Prada, Gucci, Dolce & Gabbana, including commercial international distribution chain stores such as Zara, H&M and sportswear chain stores like Nike. They will create a winning placement of their product through the definition and analysis of competitors.
The product: life cycle, function and definition of price points. Integrated communication: brand identity, brand image and brand equity. Distribution: the different distribution channels, evolution and future developments. Licensing and the importance of branding: rules, benefits and risks.
Portfolio definition and final assessment.
The final week completes the study of new concepts in retail and e-fashion, together with a compact and stimulating series of site visits and field trips where students benefit from direct contact and interaction with industry professionals through organised company and leading retail showroom visits, together with guided tours to key fashion brand outlets and museums including Gucci, and Salvatore Ferragamo.
The aim of the course* is to explain and make clear the procedure of fashion buying, including the analysis of markets, different store formats, and steps needed to understand customer needs in order to buy correctly for different customers and targets.
Determining budget, establishing good relationships with the team, from management to sales people in store, and understanding assortment planning will also be looked at.
This week is an overview of the different aspects of buying.
Retail buying: the responsibilities, skills and personality traits a buyer needs to be successful; line staff support and organization;
organizational models of stores: independent stores, department stores, branch stores, centralized buying and merchandising;
planning and control: determining company policies and analysing the forecast demand;
consumer research: demographic and geographic levels;
lifestyle trends: how to define customer needs.
At this point in the course the emphasis will be given to trend influence, the potential of branding, and communication.
Types and source of information: internal and external sources; selection factors: trend and brand extension;
merchandise assortment: breadth and depth of assortments; determining breadth; time of selling cycles: increasing breadth; depth and demand rigidity;
skill: planning sales by selection factors; brands and designers;
differentiation through branding: private label, exclusive merchandise, taste and timing; staple items;
assortment planning: quality, price ranges, style, colour, material, size and fit;
budgeting sales and stock: inventory control systems.
Week three will look at the aspects of analysis and control.
Planning: retail organizational structure and different planning levels; managing the merchandise planning process; developing sales projections; analysis of past sales reports; inventory and stock turn; planning prices: mark up and mark down; planning objectives and goals; strategic profit model: analysing performance; planning how to manage the store; importance of store layout plans and visual merchandising.
The final week completes the study of analysis and control, together with a compact and stimulating series of site visits and field trips where students benefit from direct contact and interaction with industry professionals through organised company and leading retail showroom visits, together with guided tours to key fashion brand outlets and museums including Gucci, and Salvatore Ferragamo.
This course will teach participants how to make the dream of a fabulous wedding gown come true. Participants will explore the history and evolution of a wedding dress from different cultural perspectives, evolution in trend, and choice of fabrics. The course will also reveal the historical figure that established the term ‘the white dress’. Both the cultural evolution and social constraints that determine how mainstream trends in fashion impact the bridal market, and the functions to consider when designing for a young woman’s special day.
The programme will teach participants how to design in response to the client’s ‘dream-dress’ vision, by accessing trends, fabric choices and cuts that flatter the figure and by achieving a contemporary silhouette.
Participants will learn about the influence of this specialist discipline on fashion brand development and the success of key niche bridal labels in the global market. At the end of this course, participants will have the knowhow to design a fabulous wedding gown collection in line with contemporary fashion.
week 1: The White Dress
Colour, style and ceremonial importance of the gown can depend on the religion and culture of the wedding participants. The history of wedding dress, the corset and influences on painting, cinema, literature and television. Famous wedding gowns of today’s and yesterday’s ultimate fashion icons. We will examine different dress styles according to body shapes and how to sew a couture wedding dress.
week 2: The first steps to a bridal collection
Creativity and business research, mood boards, selection of materials, colours, shapes, accessories and decorations. We will examine the latest trends in the world and how to convey fashion trends into the bridal world. The commercial aspects – how to price and market a wedding collection – bridal fairs, the internet, blogs, magazines, social networks and Pinterest are some of the tools students will learn to use in order to promote a bridal brand. At the end of the week, participants will design a bridal collection based on a selected theme.
week 3: How to create a bridal collection
The final creative workshop will be a session in which students will begin creating a first bridal collection: they will develop a personal final project layout supported by visual research, and present it for final assessment.
This course will give participants the opportunity to discover the techniques of visual merchandising and visual display, in order for them to maximise the profitability of a window display or of a retail store. In addition, they will learn the fundamental aspects of consumer behaviour, which is key to creating a unique buying experience for every customer and building a loyal customer base.
Merchandising techniques: aesthetics and the organisation layout. Visual elements of communication outside the retail store: location, analysis of the external signage, the façade, accesses and windows, distinctions between advertising for the commercial and luxury markets. Focus on window displays: research and skills needed to create window displays.
Project 1 • merchandising book.
The guidelines: uses and purposes.
Layout of a retail space. Elements of visual communication within the shop: analysis of the layout, space assignment according to sales objectives. Identify the ideal consumer path through the space, product and equipment display. The importance of product grouping.
Project 2 • merchandising book.
The shop: image and window display.
Display techniques. Walls: research and creation techniques. Levels of display, sales and analysis of the “reading” process from the consumer perspective. The offshore and the online store: synergies. Vertical and horizontal display: meaning and creation criteria. Customer loyalty, aftersales techniques and focus on the overall “customer experience”.
Project 3 • merchandising book.
The product: display and layout.
The Visual Portfolio course is a 3-week intensive programme designed to equip students with the visual skills they need to communicate design ideas and progress to study at undergraduate level in fashion, art or design.
Tutorials will encourage students to analyse the visual world in which we live, through drawing and the sourcing of visual images that together combine the personal research undertaken in the field.
Participants will have fun exploring media and mark-making to acquire tools of expression through themed projects. The pace will be fast to generate instinctive responses to the set tasks and tease out the enthusiasm and possible subject focus of the student in the field.
The final week will see the participants work on a personal project, which may be in any one of the three areas of fashion, art or design. This project, along with those developed over the initial 2 weeks, will be submitted in the projects portfolio.
Mark-making • colour • graphics
The first week will see participants work quite freely to generate a basic body of ideas in response to the personal stimulus and art aesthetic that they want to visually communicate to the world. Mark-making (drawing), colour and the written word are all aspects of artistic language, and through one-to-one tutorials students will be helped and guided in the direction they choose to complete short projects. They will deepen their understanding of the subject areas through discussion with tutors in order to facilitate the subject choice that is to be made in the final week.
drawing skill - presentation
At this point in the course, students will further develop their ability to generate ideas by drawing them, and will assemble visual references, creating carefully edited collages based on given materials and colours and the assembling of visual referencing through carefully edited collage, material reference and colour indication. They will be expected to show the process by which the idea evolved and the considerations taken along the way before they made the final proposal. Life-drawing and still-life drawing will be among the activities that feed the production of students’ design ideas regardless of whether they are exploring fashion, art or design.
speciality • presentation
Participants will be asked to select a special subject in the final week to help them deepen their practical skills and think around a theme they discovered in the first week of the course. At the same time, they will need to work on presenting the project over the 3 weeks in the form of a cohesive portfolio of visual works. This will require them to consider scale of work, editing and the building of the sequence in which the projects are displayed in the preparation of interviews for further study.
Due to globalization, fashion and fashionable products have to match the desires of people from all over the world at the same time. Meanwhile, more local and subcultural trends are emerging, creating the long-tail effect. Understanding the movement of trends within different social environments and how high culture, popular culture and subcultures influence, in different ways, trends in fashion and life-style is paramount for every creative professional, and this course aims to deepen the understanding for participants of trends as they influence fashion and product design, with the aim of interpreting and applying this understanding to their own creative process.
Trend analysis looks at the interaction of shifts in fashion, consumer lifestyle and culture, and the means of perceive upcoming trends, and predicts what consumers are willing to buy several seasons ahead of time. Interpretation and contextualization of socio-cultural knowledge is the key to a successful trend preview, something which needs to go beyond simple intuition.
Introduction: study of different types of forecasting from intuitive to predictive and the difference in both research techniques and companies who deliver those services. Participants will be taught specific research skills, especially where to locate source material and how to read current trends.
Participants will learn how to capture, analyse, interrogate and read their initial findings to support their ideas using Photoshop and Illustrator. They will learn how to collate and present multimedia resource material into a trend story and initial concept. They will be taught the skills of extracting key colour, texture and silhouette themes for fashion design.
Participants will draw together a professional trend forecasting package with a family of related trends including colour and fabric samples, silhouette and design detail ideas. Participants will make a final professional presentation where they ‘pitch’ their idea to an industry client.
The product manager is able to turn ideas and design concepts into reality by evolving creativity into something with commercial appeal. Participants will learn about the skills needed to organize and implement the production quality assurance protocols of a fashion product. Participants will acquire a deep and broad understanding of various textiles, their properties and uses. Participants will have an idea of the process of cutting and manufacture in relation to production timelines. This course is for those who already work in or who want to work in this sector and would like to specialize and improve their skills.
Textiles and materials: analysis of yarns, from the fibres right through to the latest technological innovations. Finishing, processing and treatment of special materials such as leather. Print and embroidery. Overview of the fashion system: the textiles sector, areas of processing, production timelines, commercial calendar and the supporting structure. Textile trends in texture, colour and design. Fashion trends in silhouette.
The product: the technical file. Coordination of image, budget and the timescale of a collection. Understanding the importance of the relationship between supplier and production. Outsourcing production: quality and price control. Preparing a microproposal for the development of a product that simulates the creation of a collection, from the first samples to final production. Interpreting the collection style from the design concept right through to the garment or fabric product.
Prerequisites • qualification or work experience in fashion design, product management accessories and specific sectors such as leather, print, knitwear.
This course will help participants connect the fashion world with the new and exciting domain of interactive marketing: social media. Whether through a mobile phone or the web, the diffusion of social media has had considerable impact on fashion. As social media becomes more user-friendly it increases its interactive potential as a means of communication, thus making it excitingly more effective in its immediacy for marketing strategies. Participants will acquire information on specific tools and strategies in order to make their own fashion communication instant, original, seductive and highly competitive. The course is designed for those who would like to work in or who are already working in this sector and aim to specialize and improve their skills.
The social context: internet, Facebook and Twitter. Overview of the evolution of communication: from paper-based communication to the web and newly applied technologies.
Marketing: basic information and principles linked to the virtual world.
Analysis of new trends in expressive and sociological terms, which characterise the new ways of communicating and their impact on the fashion world.
Research and analysis of the most significant and influential exponents of social media communication as a means of expression for fashion.
Tools: the study, analysis and research of the platforms of communication, the forum, weblogs, social blogs, micro-blogging, wikis, social networks, podcasts, etc. The online magazine, webinars, also Pinterest and Instagram. Preparation of a personal blog relating to fashion or of an online micro-magazine, which implements the knowledge of the social media and marketing techniques acquired, whose content is identifiable as avant-garde and original.
Presentation of the project and final assessment.
Prerequisites • qualification or work experience in fashion styling, journalism, media, advertising, marketing, literature.
The course is aimed at students who are interested in interior design and who want to understand technical and constructional aspects of interior spaces, the methodologies of elaborating the concept of a project and its appropriate representation. The approach is creative, artistic and intuitive; it is not only technical. The fundamentals of the course are aimed at providing knowledge of various interior styles, the study of solutions in furnishing, the materials used and the various possibilities in fabrics; patterns, colours and shades. In the first part of the course the necessary basics will be introduced for the understanding and definition of the style of an interior design project. Project analysis of internal spaces will run parallel with the study of technical layout and graphic design. The programme favours an approach to the design concept of a project for the interior space in a private dwelling and the analysis of a fashion brand in the context of fashion and luxury.
After having acquired basic skills, participants will move on to study projects in commercial retail space, or leisure spaces (such as restaurants, bars and clubs) to apply the ‘concept’ of a luxury brand. Particular attention will be put on analysing the various typologies in the representation of projects. During the course, a variety of seminars and lectures are foreseen, aimed at broadening knowledge presented by professionals (such as managers) in the sector.
The course will prepare students to join one of the specialist master’s in interiors. These programmes are for those who seek careers in the design and planning of interior spaces and retail spaces such as flagship stores, showrooms, exhibition spaces. They interpret the public spaces of hotels, restaurants and of beauty farm with a technical design approach, capturing the client’s vision of the space, with proposals that are in line with contemporary trends. Planning an interior space means creating a story of styles, moods, colour and light; one of research and analysis reflecting change in contemporary lifestyle living. The course is a precursor to attending a master’s in the field of interior design where the student will be able to design and organize internal spaces in a variety of environments with specific skills in design and a strong aesthetic sense, able to deliver contemporary and forward-thinking solutions.
Participants to this course will become competent at working in interior design. They will be able to contribute to planning and organizing the design, distribution and decoration of interiors, which may be either living spaces or commercial spaces such as, for example, offices, hotels or shops. They must design spaces whilst referencing contemporary trends and style, simultaneously interpreting the practical needs and desires of clients and considering new design elements such as sound, lighting and well-being design.
In addition to drawing techniques, which are fundamental to the correct development of the creative process, great attention is paid to shoes, bags and leather goods production processes with the aim of verifying product feasibility through the analysis of clear functional and budgetary requirements. A focus also on the main contemporary artistic movements and styles that influence accessories design will allow participants to develop an aesthetic sensitivity and design language and understand the intangible values inherent in the accessories product.
The course analyses in-depth the concepts associated with designing for accessories, prototyping with the aim of allowing the creation of experimental shapes and details, using both innovative and traditional materials.
The figure of the accessories designer is in particular demand by fashion and luxury brands. Accessories, in fact, represent a consistently significant portion of sales for fashion brands. Participants in this intensive course, on concluding the learning process in the classroom and in workshops, will be able to develop original ideas in response to different markets and needs. They will be able to present their creations through new media and graphic technologies, perfectly aligned with the needs of the industry. Job opportunities include collaborations with fashion brands, accessories brands, styling, research and consultancy studios. On completing the course, participants will be well prepared to design collections for different market realities, as well as contributing to professional training in the field of fashion accessories.
The aim of the three-year course in interior design is to turn out professional figures who can apply their skills at interpreting and developing projects to the different specialist areas of interiors: residential, projects in retail design, public spaces and exhibition design. The course provides participants with the technical knowledge and understanding to resolve aspects in the construction of spaces, the methodologies to develop a concept proposal through to its correct representation. The approach in the course is creative, artistic, and intuitive as well as technical in design. Beginning with the study and analysis of the history and evolution of interior design thinking, the course will develop the participants’ ability to interpret interior design projects in line with contemporary trends, translating them into a structure that tells the story of the space, depicting mood and atmosphere, with technical plans and elevations as well as illustrative interpretations of spaces and emotional mood.
Participants will be asked to focus on creative proposals with the goal of responding to the needs of the client in the contemporary market of lifestyle living. Projects will cover different segments of the market, such as retail design for participants to translate the identity of a brand for the retail space. By the end of the course, the aspiring professional will have developed innovative solutions for public spaces and exhibition design and spatial concepts for wellbeing.
The interior designer plans a space that creates a story evoking a style and mood with seductive expressions. The interior designer uses colour and light, through research and analysis of the way we live. The design professional is able to engage with the project at all stages of its development. He or she is competent in evolving the project idea from its inception as a concept right through to the final presentation and signing-off of the space to the client.
The interior designer has a vast array of employment opportunities. This professional figure can work in architectural and interior design practices, interior divisions of fashion brands, or in editorial publishing for fashion interior or trend publications as a set designer for photographic shoots. The career of an interior designer also encompasses the activity undertaken in technical workshops in companies active in the retail sector. Many designers find themselves working freelance or as interior design consultants.
The aim of the three-year course in Industrial Product & Furniture Design is to harness, nurture and develop the creative talent of applicants in design thinking and its application to the design process and final product realisation. The course teaches the tools and research methods required for the generation of ideas and their processing through drawing, modelling and 3D design to their final presentation. Research abilities and product contextualisation capacities are being developed through cultural and theoretical studies, consumer-, trend- and market research, product branding and analysis of contemporary furniture and product design manufacturing culture.
Studies in the processes of industrial production and organization, material properties, prototyping and presentation skills complete the participants’ training in the all-round vision needed for the realisation and management of an industrial or furniture product design proposal.
Tomorrow’s industrial product and furniture designers must be more professional than ever to manage every phase of the project process, as demand for industrial products and furniture is becoming more complex and the market more critical and complicated. Prerequisites of extended knowhow and strategic capacities in the organisation and completion of all aspects of production turn the contemporary ‘designer’ into a ‘design manager’. The best works made by students during the last academic year will be shown in the Degree Show exhibition.
The course promotes a holistic approach in the journey of a project, in order to provide participants with a basis on which to work both in the design department of large companies and for consulting agencies, professional design studios and furniture companies. They may also work for production agencies for consumer goods, or independently as freelance consultants following the different phases of development of a product, from concept to final realization.
The course in accessories design teaches students how to become accessory designers. During the three-year course, those participating will develop their individual creative skills. The introduction and building of the technical component of the knowledge set will provide students with an independently informed position on design from which to work with confidence on creative products.
The course enhances the technical, design and business skills necessary to create and design accessory products: handbags, leather goods, shoes, eyewear, belts, hats, scarves and jewellery. By means of attentive study and research into the creative design and development of the accessory from a historical perspective, students are able to contextualize their studies. To further enable them in this endeavour, they assess current trends in accessory design, the application of traditional and innovative materials and product function together with the needs of the client and the contemporary lifestyle the client leads. The technical aspects of the development of new products will be studied, as well as their industrial feasibility in accordance with the luxury and style standards of the brand.
The research into materials will be the first step in the development of project proposals, experimental innovations in design through both traditional and new techniques, enhanced by the use of appropriate 3D software programmes to achieve virtual simulations of objects. Through a product prototyping process, conceptual visualisation, formal analysis and a feasibility study of production will be undertaken. In collaboration with important companies active in this sector, individual creative sensibilities will be encouraged in synergy with business and production possibilities.
The international accessories market has become a strategic business development model for fashion brands and luxury. Designers have a leading role in this emerging market, as they can understand and interpret contemporary trends, thereby offering market strategies for the brand and satisfying the needs of a specific target market. Accessories in fashion complete a look and often define the customer aspirations in style and status.
Accessory designers can work in commercial industry, maker studios or design studios, small-scale accessory companies, in fashion ateliers or as freelance designers. The knowledge they have acquired during the course also allows them to cover the role of product manager for important fashion and luxury brands, as they are able to evaluate fashion, design, trend, production, brand image and the needs of the market.
The aim of the three-year course in Visual & Multimedia Design is to prepare professionals in the use of language tools for visual communication: from the application of ideas in graphic design and advertising to the construction of brand experience and new media in the world of consumption. The course starts with the fundamental contribution of the theories of perception and Gestalt, enabling the participant to tackle the elements of basic design and the study of contemporary realities and sociocultural scenarios. Special sessions are dedicated to communication through visual language and storytelling, including video and new media. Through the language of graphic design, the course will focus on visual communication as a strategic lever: from the creation of an approach in brand identity to sequential imaging, through advertising or the application of innovative ideas to the field of publishing and the digital world. The aim is to give learners the skills to apply creative solutions to the guidelines of marketing and communication; to sell or promote products or ideas, creating a defined concept, researching and selecting a unique and distinguishing style for different clients and brands in the frame of the culture of our times. Through subjects connected to web and editorial design the participants will create projects that complete the marketing package and the visual profile of a brand.
The course also considers the technical aspects and cultural contents of video equipment and possible animation in motion graphics: design levers that can translate the aesthetic codes of companies or institutions, creating a visual identity by adopting an approach in experimental new media art. In our contemporary lives, in which communication is an indispensable factor in success, the visual designer is a key figure, a creative interpreter able to speak to the market as well as to tackle authoritatively the cultural contradictions of his time. Through the language of graphics and visual communication, the professional can determine the success of a product or service, expanding the brand influence and better focalizing its position in the marketplace or in society. Through the knowledge of marketing strategies, communication methodology and market trends, the visual designer can give a balanced, congruent and functional voice to a company, to a product, to a service.
The three-year course includes real projects assigned and developed with companies and institutions, with the aim of getting students to construct their own personal portfolio. The best final-year students’ work will be shown in the Degree Show.
A visual designer can run his own business and operate for an independent company or work with an advertising agency, a design office for graphic design and communication, for press offices, magazines and newspapers, publishing houses, web agencies and for companies with an internal graphic design department.
The master’s in home collection trains professionals who can translate the creative design identity of a fashion brand with sophistication in a project from the home collection. This design course is aimed at those who already have some technical-project training and who would like to acquire professional preparation in the world of interior design, giving particular attention to the concept of interior luxury proposing unique emotional solutions. The training is strongly oriented towards the working relationship between the designer and the client.
The interior designer is a professional who designs and organizes interior spaces, with specific expertise in the project area, who is in tune with the needs of the customer, able to translate the style of a brand with the communication of the product through innovative environments in the decoration of exhibition spaces. They take on the interior design of living spaces with domestic design proposals from the home collection, choosing textures, colours, materials, furniture and styles to create contemporary collections aimed at the world of luxury.
The expert in luxury interior design interprets the public spaces of hotels and restaurants, caters to yacht design and products that represent the leading companies of fashion and luxury with an technical approach, emotionally involving customers with proposals that are consistent with contemporary trends. The career opportunities for this ever-more-sought-after professional, thanks to the skills acquired, are in architectural studios, interior design studios, planning departments of international brands and consulting.
This course is intended for those learners who already have a specific qualification, or who are practicing professionals in this sector. The course will begin by offering an in-depth history of fabrics and the trend in the return to décor through new technologies with the development of a design collection that will be part of a learner’s portfolio of work.
The course will deal with the historical and cultural roots of the birth of décor. There will then be an analysis of the successive technical developments in surface and in the general field of design. The learner will engage in a research phase in the study of its application to materials and fabrics. The subject of contemporary technologies will also be explored for its influence in the transformation and subsequent development of furnishings, wallpaper design, decoration of ceramics and porcelain tableware.
The learner will acquire the basic principles of analysis, after which they will elaborate, with a creative approach, their own personal style that will evolve from research and studio work supported by the faculty. Thanks to experimentation in fabrics, design and colours, the learner will pass from the conception of a creative idea to being able to respond to the needs of the market. The project envisions the development of proposals for materials that can be used in either interior or exterior design.
The course is aimed at students who already have a degree in design, architecture, engineering or in a similar field, with a portfolio and/or professional experience in the design sector. Indispensable requirements are the knowledge of rhino software, AutoCAD (or similar) and the Adobe software suite (Photoshop, Illustrator, InDesign).
Participants will discover and research in depth the realities that define tomorrow’s furniture and product design, from manufacturing processes and the particularities of Italian contemporary design culture to the study of the cultural changes that influence consumer behaviour. Project development studies and their realisation are supported by the exploration of graphic culture and brand analysis as well as of contemporary lifestyles, public consumption and emotional perception.
Learners will work both individually and in groups on specific projects proposed by tutors and towards client briefs assigned to them by industry. They will be expected to integrate their creativity with knowledge of the technical features of materials and with the application of emerging technologies.
The course is intended for those who already have a degree and a portfolio that contains examples of jewellery design. Students are taught to design jewellery collections that combine creativity, research and innovation. Acquiring the advanced knowledge of the Italian and international manufacturing tradition permits the student to create jewellery that is in line with current trends in the market and with the image of the brand.
Beginning with the study of the materials used in fine jewellery and the application of drawing tools for visual representation of their ideas, students will deepen their analysis of jewellery design in order to develop new proposals aimed at a contemporary market. The study of a project that references an international fine jewellery company allows students to study the characteristics of excellence in process and product related to the brand. Students will go on to use a creative approach and make a collection of jewellery designs aimed at the current market for a leading company in the sector of 'Made in Italy' fine jewellery. This work will also include the creation of a prototype in the workshop through the development of all phases of project development, from the graphic design and 3D visual proposals to final construction. In addition, the student will gain knowledge about research methodologies, management and marketing.
The designer and jewellery maker has complete knowledge of theoretical and technical skills in fine jewellery design and production. This professional is an artist, jewellery maker and designer who can develop collections in line with international professional standards. The creative individual meets the current demands of the market and the brand image of the customer for whom he or she works. He or she understands each stage of the production process, taking into account the marketing and management strategies as well as the communication and promotion of the product.
The designer and creator of jewellery works freelance or, alternatively, in one of the many companies that deal with fashion and luxury jewellery in national and international context
On completion of the master’s in fine jewellery design and creation, the students will be able to:
The course is structured along three axes built around a set of units focusing on business, design and research. Participants learn the design process and the creativity tools required to develop products and services within multidisciplinary, innovation-driven business contexts in the luxury fashion and luxury design field.
Participants engage in inter- and multidisciplinary projects that combine design awareness and business knowledge and that require an understanding of management models, project management, creativity and leadership. The course trains participants in research methods in design and management to provide a greater understanding of design and management problems, and as a basis through which to develop a research theme that will be explored and addressed in their thesis project.
Companies increasingly recognise the value of design and the way designers think as a strategic asset, a necessary alternative to traditional management methods and approaches. Design managers with dual design and management skills are still rare on the market and this master’s course will give participants a competitive advantage. Typically, design managers integrate companies at different levels and within different units, but might equally work with or within R&D departments, in product development, marketing or brand strategy to develop a design-driven, innovative and creative approach.
This course will guide participants through the ultimate fashionable trends in contemporary interior design. It encompasses the definition of a style through the furnishing of a retail space or a hotel, helping participants to improve their aesthetic sense and skills in decor.
This course will challenge participants’ abilitiy to interpret the world of interiors, their use of complementary styles, colours and lighting
This course introduces the participants to the world of fashion accessories, a products that continues to gain more importance from a fashion point of view as well as in any fashion retail strategy.
After just three weeks, students will have finished design proposals for a fashion accessories collection realised in a professional digital format as the course reflects the work of a real fashion accessory designer. The course is short and intense and gives a real feel for the fast pace of working in the fashion industry.
During the first week, participants start with accessory drawing as a fundamental part of a fashion designer’s work.
This skill is developed in three different ways; through pencil drawing and colouring by hand, as well as digital design.
At the same time, two seminars are scheduled that allow the student to grasp the fundamentals of how the fashion world is operating and how trends influence the process.
This serves as a base for starting to develop visual research, which is the starting point of a fashion collection.
During the second week, the research starts to develop into a fashion collection, and participants sketch all sorts of accessories, such as bags, shoes, small leather goods, also sunglasses, jewellery etc. in order to propose a complete collection with a strong concept.
The seminars give participants the necessary understanding of how to put a collection range together, as well as helping them to understand the different materials they can use in their collection. At this stage the colouring, both digitally and by hand, becomes less experimental and more definitive as a way to express what materials the student has chosen to work with.
The third and last week is focused on putting together the final presentation in a strong, visual language true to the work of professional fashion designers. This implies coloured illustrations as well as moodboards and all technical charts. The seminar on Fashion Semiotics gives an insight into the world of consumer behaviour, decodes the way we use fashion to identify ourselves and gives participants the skill to propose successful products in the future. At the end of the course, individual collections are presented to the tutors and peers as a way for students to practice a convincing oral presentation of individual ideas as an accessories designer.
Design is Italian, and this statement defines this exciting programme, which explores the contemporary design field. The lifestyle and client demands of today mean a greater need for products that serve a specific function but which are at the same time aesthetically seductive and contemporary in feel.
This course gives participants insight into and experience of what product design is today, through all the stages and activities involved, giving them the opportunity to create a new product from concept design through to manufacturing, prototyping and marketing. This course gives participants the ability and knowhow to turn an idea into a successful product.
Milano is the seat of design, and the world gravitates towards it each year for the anticipated events Salone del Mobile and Fuori Salone. This is the starting point at which participants are first familiarized with Made in Italy, its language and context. But the culture of design is a global phenomenon, and the course aims to inform participants of other aesthetic design languages that inform and influence the contemporary landscape of design. The course provides participants with a basis in the critical analysis of international design, one that can support a career in design or simply satisfy curiosity about the way we live and how designers work today to provide products for tomorrow.
Introduction to the early stages of the design process, through the techniques and practical methods commonly used in research design. Participants learn how to structure and analyse a design brief, identify the needs of consumers and draw up a design with product specifications. Participants create the concept design and the analysis and development phase of the design process.
Workshop: exercises on the drafting of the product design specifications.
Proposal, development and definition of the concept design of the product. Analysis of the main stages of the design process from detailed design to production. This deepens understanding of the activities necessary to define a number of different viable conceptual schemes that meet the needs of the product. Participants study the major manufacturing processes and materials. An overview of marketing, branding and the selling of the product are component parts to the week.
Workshop: realization of the project and presentation for final assessment.
The course provides an overview of how trend practice takes place. Participants will learn through analysis the leading trends in contemporary design. They will study design, attend art exhibitions, and conduct research using publications such as Frame, View on Colour and Cabana. Accounts of the fairs will also be a source of information, from Maison & Objets in Paris and its themed exhibitions to Salone del Mobile in Milano, 100% Design in London, ICFF in New York and Kolmess in Colonia. Research into recent iconic design items, also in the art and fashion fields, can consistently be a source of inspiration for designers.
The week begins with a brief history of contemporary design with references to both art and fashion. The themes of consumption and prediction sociology, and the publication skills of editing photographic composition will be woven into the analysis of corporate brands through advertising, websites and catalogues.
An overview will be given on the leading trends in contemporary design before a launch of the project for the course participants.
There will be a greater focus on editing, still-life photography and set composition to help participants formulate ideas. Graphic and visual design and the distinct approach to web design will help them to consider how trends are communicated. Seminars will be held by well known design journalists and design photographers on both indoor and outdoor design shooting. Design stylists will talk about the subject for participants to learn how to make a creative set for a photographic shoot. Lessons in creative writing will focus on the link between fashion and design.
The final week will consist in organising the images selected since the beginning of the first week. Participants will be guided in how to archive visual and text research to help them make a selection of the most suitable and impactful images for ideas on trend. A presentation will be the outcome of the course, through the development of a mood board enriched with titles and short iconic texts for each of the identified trends that are being presented.
The last few years have witnessed exciting and radical changes in lighting design in domestic, commercial and urban environments. Technical innovations, creative developments and new expectations abound, including the need for environmentally friendly technologies. Nowadays, not only the artistic value of interior lighting is considered but its emotional and social impact. Led by the vision of architecture for urban and domestic space, the career of the lighting designer takes centre stage in the design process and has become a highly interdisciplinary experience. Participants will study the most recent trends in the profession, from light sculptures to commercial lighting systems produced in series, as well as new innovative lighting and sustainable lighting solutions applicable to lighting design projects.
History and context and the study of contemporary trends will form the initial introduction to the course. By studying the way in which artificial light has been applied historically, particularly by architects and designers of the 20th century, participants will gain a significant understanding of how we see the future. The course will analyse light perception: natural and artificial, mood and technical resolution. Participants will be introduced to the lighting project: interpretation of a brief and the creative proposal of a project and the definition of the necessary technical drawings
to represent a lighting design project.
In the second week, participants will look at new technologies with particular reference to advances in bright light sources: halogen, incandescent and fluorescent lights, LEDS and optical fibers. They will look at the influence on design of artistic trends: light art shows/artists’ installations at the Hayward Gallery, London, and Artist’s Lights, Turin. Showroom visits in the field will include Artemide – Cini & Nils – Foscarini – Luceplan – Flos – Guzzini – Barovier & Toso. Participants will progress their work in project development and choice of illumination for the projects.
Bespoke lighting solutions for domestic interior spaces is a growing trend and pivotal in defining the style and mood of interior solutions. Communal and social spaces within domestic interiors, as well as private spaces, will be illustrated by case-study presentations. Outdoor and urban lighting solutions are also discussed, along with event lighting, which present different dynamics in developing project solutions. In the final week participants will focus on the processing of their final design project. The course will conclude with a presentation and discussion of the final body of work.
Pre-requisites: The course is addressed to students in Interior Design and Architecture who would like to explore the lighting theme in interior projects and for experts who want to keep
pace with the latest international trends.
Luxury hotel design aims not only to meet the practical needs of the tourist or businessman but to capture the imagination of clients, allowing them to experience the charm and relaxation of holiday travel or business trips.
Particular attention is given to high-end experimental design, with innovative solutions with maximum impact that are more frequently used in contemporary luxury living today. The course will consider the influence of fashion brands on lifestyle living and the link that the Istituto Marangoni has always made between the disciplines of fashion and design. This will be illustrated by case studies such as Armani, Missoni, Bulgari, Moschino, Starck and Ito. This course will teach participants the skills to formulate an aesthetic through design in response to the requirements of luxury living. This course is for those who would like to work in or who are already working in this sector and wish to specialize and refine their skills.
Background and techniques. Textiles and materials: overview of furniture textiles and materials to be used in the design of interior space for luxury hotels. Analysis of the most international iconic boutique hotels for image, architectural, aesthetic and functional solutions, designed by renowned architects and designers. General analysis of the most important trends in the assessment of the contemporary layout of a hotel, from the lobby to the spa. Lighting solutions, project management and contractual agreements.
Design and décor. Development of layout in the boutique hotel through appropriate design considerations. Project representation through the use of specialist software. Analysis of the professional, architectural and technical skills necessary for the interior designer to respond to the aesthetic and functional criteria that a demanding traveller expects.
Preparation of a portfolio, which includes design layouts, technical drawings, materials and furniture proposals, lighting and decorative elements through to 3d rendering.
Prerequisites • qualification or work experience in interior design, product design, architecture, engineering.
Basic software skills: AutoCAD (3d Studio Max, Mental Ray and V-RAY preferably).
The approach of the programme is to develop artistic skills in the context of the contemporary system of communication and media. This perspective encourages a reflection on the world of technology, which is a key point in order to develop a personal point of view on the reality of art as visual communication and new ways of perceiving our present. Contemporary artists need to express through the use of different media and give back to the complexity of the present that we live in. Students on the course will develop an understanding of the link between the traditional context of visual arts with the use of new media and technological instruments of expression.
The course is supervised by teaching artists and practitioner experts in relevant technologies, media, sound, and performance, and by web artists, all of whom are in a position to help participants develop their personal skills and interests, and teach them to use media and instruments, allowing them the freedom to move across media and across jobs: from the conceptual expressions of art practice to more commercial applications in the areas of advertisement, cinema and television. Participants will be encouraged to look at a personal and authentic approach to communicating art ideas to the world. They will learn how to translate self-expression into appropriate artefacts.
The course will develop over the three years in a constant dynamic of alternation between the knowledge of the history of art, concept development, the history of media and technical expertise in the use of proper tech, tools and software.
In the first year the participants will focus on the specific languages of artistic communication. This will be developed in the second year when they are guided to focus on their own personal language and media. The last year is built around the final project: an important event that will give students the opportunity to come in touch with the direct experience of the art world, and the professionals, curators, art writers and public that will take part in the occasion.
Exchange with international artists, gallery owners, curators and art critics will help participants place their work in context and perspective; they will have the opportunity to form working groups with other young artists and build a vital network to achieve recognition and success in the art market.
Istituto Marangoni, in cooperation with its Paris-based partner Atelier de Sèvres, helps you value your artistic production by exhibiting your work to the public, and in catalogue publications and editorials. Students participate in a degree show curated by a jury of practising tutors and professionals from the art world.
The job opportunities of a specialist in multimedia art are many: they may work as a professional artist while coming in touch with the world of visual communication, or work in the field of ‘the moving image’, from video to production and postproduction in television and cinema. An expert in multimedia art can also work as a consultant for events connected with festivals, fairs, art, and develop mixed media installations in the context of fashion, entertainment and culture.
The purpose of the three-year course in Art History & Culture is to train the future cultural practitioners of art. Within the constellation of the art world today, there is a strong demand for art, theory and cultural experts who are able to make sense of the multitude of art practices and to translate them into a business activity. It could be for those who are or intend to be artists or who would like to write about art and unpack the cultural and social significance of contemporary art practice. It is a course that gives the students the tools to help people see what is around them in the complex visual world in which we live. The course will train participants to articulate the languages and ideas of art and to communicate these to a knowledgeable art audience as well as to the general public.
Students who successfully complete the programme in Art History & Culture will be the cultural and creative thinkers of the future. Having acquired a deep cultural knowledge in addition to art research and writing skills, they will work in public museums, cultural foundations, art galleries, exhibitions and art publishing.
Shoe design is one of the most exciting and challenging sectors in design. What is required is a clear balance between fashion flare and the technical knowhow to produce objects that are functional but also beautiful. Over that last few years, the sector has seen an evolution in the use of materials, proportions and wearable possibilities in design, and it is in the light of this that the course has been devised by the Istituto Marangoni faculty.
The course will initially help participants understand the contemporary context of the shoe sector through considering the panorama of global fashion brands and the evolution of shoe design from its humble beginnings as a functional accessory in fashion to the elevated status it has today as the signature of a fashion look. The course will provide opportunities for participants to visit historic Italian shoe companies in the Firenze area to experience first-hand the design and production of shoes, an experience which will inform their own design approach and considerations. Fashion design – its evolution and contemporary language – cultural influences and contemporary lifestyles will also be subjects of discussion.
During their learning experience participants will learn about traditional materials and their characteristics in enough detail for them to explore initial design methodology. The advent of new technologies and the experimentation with new materials for contemporary aesthetic value and performance signify the potential for participants to consider ambitious design ideas for production and to begin to deepen their understanding of diverse market levels, with particular focus on the language of luxury. They will explore the needs of consumers of this niche product and how to target the individual through key brand identity, merchandising and marketing techniques.
In the last year of the course, participants are expected to apply what they have learned to research, design and present a final collection of shoes, assembling a portfolio of work that represents both an individual style and the ability to respond to industry project briefs with the constraints and direction the brand poses, demonstrating maturity of practice and employability.
The world of shoe design is specialist, and participants who are able to embrace the course in all its component parts will have opportunities to develop a successful career in this sector. Participants may go on to become independent shoe designers, work as freelance specialists in fashion or join a global or local fashion brand that requires designers and accessory product developers for shoe design.
The course Luxury Brand Management & Promotion is aimed at candidates who have proven relevant work experience in the fashion field or those who are interested in developing their career in the fashion industry.
The course includes two units, namely Luxury Brand Management & Promotion 1, and Luxury Brand Management & Promotion 2.
The course aims to guide participants to an understanding of the details of fashion and the luxury market. It helps them to think about how to treat major market structure, meet and satisfy the needs of clients. They will also realize that designing and conducting of the marketing mix together with target clients is the basis of formulating brand development strategies. In addition, participants will have discussions on the relationship between the economy, business, market and the promotion of the luxury industry; they will find solutions and analyse how luxury brand enterprises shall determine their own brand positioning and brand management strategies.
The first unit will drive participants to analyse how different organizations in fashion and luxury goods manage their brands and their market offerings in order to compete in different market environments. Participants will evaluate the interrelationships between branding strategies and corporate strategies, business strategy and the functional strategies of an organization. Therefore, they will develop systematic and creative solutions to a range of problems in the world of business and real management and will be able to assess how current issues including new technologies, and the changing role of the consumer and corporate social responsibility, have an impact on the competitive strategies of luxury goods and fashion organizations. Different fashion and luxury organizations implement different strategies and tactics to promote products, services and experiences at different market levels.
The second unit will provide participants with skills such as analysing and evaluating strategies and tactics in public relations and advertising. They will be taught how to promote products, analyse the principles of communication theory, and plan develop communication and promotion strategies that take into consideration the target of the organizations and their relative positions. They will be guided in evaluating current problems including new technology. The changing role of the consumer and the emergence of unconventional communication approaches together with the impact of promotional strategies of fashion organizations will also be a focus.
Through the study of this course, participants will be able to accurately analyse the condition of supply and demand in fashion and luxury markets, asses their characteristics and significant values and apply explanatory modes and management approaches to support key strategies and business marketing to achieve competitive advantages.
The course Fashion Buying and Merchandising is aimed at candidates who have proven relevant work experience in the fashion field or those who are interested in developing their career in the fashion industry. It includes two elements, namely Fashion Buying and Merchandising 1 and Fashion Buying and Merchandising 2. It aims also to cultivate participants into fashion buyers and professional fashion product experts with a wealth of experience. Contents covered include knowledge about stock mix, major methods of import and export, pricing strategies and the profitability of fashion products.
Participants will learn how to properly plan the purchae of seasonal items and identify the best product and brand mix while fully satisfying the needs and the tastes of clients. After completion of studies, participants may develop their own new sourcing and marketing strategies by virtue of research methods learnt within the programme and experience gained from business projects.
The first unit will guide participants to develop professional buying skills, with a particular focus on how they satisfy the needs and desires of their clients at different market levels. They will evaluate how the activities of buying, merchandising, design, technical functions, fashion retail and marketing contribute to the achievement of profitable objectives. In the second unit they will develop a profit plan and a merchandising plan, based on a critical analysis of sales data, fashion trends and reference to consumer targets and inventory flow of retailers. This unit prepares candidates to understand merchandising techniques, the opportunities in the e-commerce market and the relationship between new technologies and new business strategies in the retail sectors. Participants will be guided to critically analyse studies published in the area of business and the management of retail organizations in order to successfully and autonomously carry out individual research and sales.
Fashion buyers are experts in buying and merchandising within the fashion industry and they have comprehensive knowledge about production methods, purchasing choice, sales techniques and are familiar with all areas in buying and merchandising. After completing the course, the participants may work for large scale retail industries, brand chain stores, individual boutiques, studios or many other organizations and institutions.
To design a collection and recognise fabrics is no longer enough to succeed in fashion. Participants need to go deeper: to research, identify styles, create and, at the same time, foresee the most intriguing trends. Today, there is no room for improvisation. Everything must be planned in detail because the fashion designer of today must be able to design and interpret lifestyles in line with the attitudes of the moment, which are continuously changing and evolving according to historic, cultural and social events. The creativity of a fashion designer must therefore be nourished, but it must also be educated, putting it in direct contact with working reality, with market difficulties, with production needs, with customers’ expectations, with brand image as well as present and future trends. The function of the master programme is to go beyond the practical teaching of how a collection must be coordinated. It is for participants to learn how to launch a product, a menswear or womenswear collection or an idea globally, beginning with careful research and staying in line with the trends and lifestyles of the present and the future.
Fashion designers are responsible for research and style. They inspire fashion trends, create collections for clothing, textiles and accessories, and manage creativity, technology, information and trends. Designers can create their own line or choose to work for companies as well as research, style and consulting studios.
Curators, and fashion curators in particular, are the interpreters who frame the moments in the evolution of fashion or of the history of a brand, connecting them with specific aspects of cultural, artistic, social or economic relevance.
The course will explore the multifaceted history of luxury brands, offering candidates in-depth knowledge of the history of museology and the evolution of curatorial practices, from the early private collections to the birth of the most important museums, with a particular emphasis on dress, textile and fashion collections.
The master’s will analyse the fundamental tools of curatorialwork and engage participants with practical aspects, dealing with day-to-day operations, research methodologies, the design of a project and the creation of parameters to evaluate the development and full accomplishment of the expected result. Specific attention will be devotedto heritage exhibitions, adding value as a crucial asset for the identity of many fashion luxury brands. The curriculum will finish with a thorough overview about all the financial and administrative aspects involved in the management of a project, including communication, marketing and public relations. Thanks to a hands-on approach, based on the realization of actual projects, the course will permit students to face and resolve the many issues connected with this unique and emerging profession.
The figure of fashion curator is a professional who interprets the evolution in the field of dress and fashion, connecting it with contemporary artistic and sociological events, by displaying fashion objects in themed exhibitions. He can also highlight and present a new view on the heritage of a brand, reasserting its values and historical relevance. The fashion curator occupies management positions within cultural institutions such as museums, galleries and foundations, works within a corporate environment or independently as a freelancer, planning exhibitions or events.
A master’s course aimed at candidates interested in occupying management positions within the art world. It provides insights into the contemporary art system, the art market, and the business of art in today’s world: museums, commercial galleries, art foundations, auction houses and art fairs – capitalizing on Istituto Marangoni’s unique relationship with industry, fashion and design brands. The students will learn how to manage and market art events and corporate heritage, will understand international art law, and experience first-hand the vibrant artistic context of Florence.
To fulfil the curriculum units, students will analyse the different areas of the art economy, from administration and marketing for the arts. Participants will get to know the roles of different players within the art system – museum managers, art dealers, gallery directors, curators, registrars, appraisers, auction house specialists, restorers.
They will also investigate the relevance of corporate heritage, acquiring the ability to build on the connections between arts, companies and brands.
They will learn the basics of fundraising for the arts and understand how to develop art-related events and exhibitions, including public relations, through individual and group projects.
The whole course has a strong cultural perspective thanks to a programme of cultural studies and an intense calendar of field trips in Florence and the surrounding regions; museums, galleries, exhibitions, sculpture parks, art institutions.
The contemporary arts manager is a figure who is increasingly in demand in the sector; he or she occupies management positions at art institutions such as museums, galleries and foundations. Students who successfully complete the course can work either within a corporate environment or independently as freelancers. They may plan exhibitions or art-related events, or take charge of administration for both commercial and public organizations
The course is intended to touch on the most meaningful landmarks of the history of Italian art, from the Middle Ages to today. The three weeks of the course will be focused on a keyword, that of ‘space’, because, symbolically and historically, this is the true key to Italian uniqueness in the cultural context of the development of the language of Western art. Furthermore, the idea of space refers to the nature of the course, which is based on a constant dialogue between internal and external, that is, between the city and the school, incorporating a structured programme of visits to museums and historical spaces, seen as an integral and completing part of the course itself.
The space as symbolic form.
A reflection on the conquest of space, as shown in anatomy and perspective, from Giotto to humanism in Florence, will guide participants to comprehension of the most important formal conquests of western pictorial modernity.
Expected visits: Galleria degli Uffizi, Santa Croce, Santa Maria del Carmine.
The space as social form.
Modern western culture, and Italian culture in particular, is structured around the concept of "the court". The Medici court of Florence will be the starting point for a reflection on the Italian Renaissance and Baroque, in comparison to the European culture of the time.
Expected visits: Palazzo Pitti, Palazzo Strozzi, Galleria dell'Accademia.
Space and Time
The last week is dedicated to contemporaneity and to looking at the Italian visual culture of the Twentieth century, from the avant-garde to the dialogue between art and fashion and the most contemporary experimentations.
Expected visits: Museo Marino Marini, Museo Novecento
The course aims at providing all the tools needed for graduates to communicate and promote the values of a collection, design and brand with a unique and distinguishing style. Participants are trained for the workplace as enthusiastic professionals able to tell the story and promote fashion and luxury both through traditional and new media, meeting in this way the renewed needs of the global industry.
The course helps participants to analyse and experience all aspects of communication and promotion, to formulate a captivating description of the magic of fashion and luxury. Starting with the study of semiotics, participants will deal with the analysis of the signs and meanings of various messages, throughout different periods and cultures.
The learning of image, trend and market research techniques is at the heart of the programme, as well as the acquisition of those competences needed to communicate with all the supporting roles at the professional’s disposal. Moreover, the course will teach students how to manage, on the one hand, the budget of an advertising campaign and, on the other hand, the dynamics of the support team, i.e. the working team in charge of the devising, design and successful delivery and follow-up of a promotional strategy. The management of events is given deep analysis, and research, both personal and professional, makes the cornerstone of the course.
The fashion promoter organizes the advertising plan and the promotional campaigns, availing him/herself of the most appropriate tools. He/she knows the structure of advertising agencies and public relations and press offices, and he/she studies and adjusts events according to market needs and the target reference. Besides events, which make up the heart of his/her profession, the fashion promoter has a deep understanding of the dynamics in the promotion of fashion products, and of the most appropriate and effective communication channels. The fashion promoter is a key figure for the future. He/she tells the story of fashion and, at the same time, takes part in the rise of new trends. The fashion promoter can work freelance or integrate within the management team of a fashion agency.
These programmes have been specifically designed to meet the needs of those who have limited time and no prior experience. They allow students to acquire a thorough knowledge of all the technical concepts related to fashion.
These programmes are designed for students who want to enter the fashion field, but have no prior experience in those areas. These programmes provide a complete education and allow you to acquire all of the necessary knowledge to learn a profession in the best way.
These programmes are dedicated to those who have already acquired specific skills (in the appropriate area) at undergraduate level. The masters programmes are also opened to industry professionals who want to wish to deepen their knowledge of specific subject.
These programmes are designed for students who want to enter the design field, but have no prior experience in those areas. These programmes provide a complete education and allow you to acquire all of the necessary knowledge to learn a profession in the best way.
These courses are designed for students who want to go into fashion but have no prior experience in the field. They provide a comprehensive education in fashion, equipping the students to enter a fashion-related profession.
These courses are dedicated to those who have already acquired specific skills (in the appropriate area) at undergraduate level. The master’s programmes are also open to industry professionals who wish to deepen their knowledge of specific subjects.
*Students who successfully complete the programmes taught in English in Paris and London will be awarded a master's degree by Manchester Met (Manchester Metropolitan University-UK). Master's degrees include a 12-week work placement 180 credits points must be earned in order for a master's degree to be awarded upon completion of the course. All candidates should meet specific requirements (please check the website www.mmu.ac.uk/international indicating your nationality and study level). For further details please do not hesitate to contact the information office at the chosen school.
**Students who successfully complete the programmes taught in Milano and Firenze will be awarded an Istituto Marangoni certificate.
This is a course that will expand the critical independence of students on the basis of previously acquired experiences and skills. The course also provides English language support and study skills. Upon successful completion of the course, students will have achieved the necessary level to apply for one of the BA (Hons) degree programmes at Istituto Marangoni.
These courses are dedicated to those who have already acquired specific skills (in the appropriate area) at undergraduate level. The master’s programmes are also open to industry professionals who wish to deepen their knowledge of specific subjects.
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