Master in Transportation design - Motorcycles & Personal Mobility

Course Details

  • icon icon Institute IAAD - Istituto d'Arte Applicata e Design - The Italian University for Design
  • icon icon Area Art, Fashion & Design
  • icon icon Sub Area Design Management Car / Transportation / Automobile
  • icon icon Category Postgraduate Programs
  • icon icon Course Master in Transportation design - Motorcycles & Personal Mobility

  • icon icon Campus Bologna Campus
  • icon icon Next intake May
  • icon icon Language English

About Course

  • 10 Months
  • Full-time  

  • The IAAD. Transportation design department offers two Master Programs:

    – Transportation Design – Automotive & Interaction Design

    – Transportation Design – Motorcycles & Personal Mobility

    Both Masters are structured in a Preliminary Module – which both courses have in common – of about 6 months in which specific Transportation Design skills and tools are taught and a Master Module of about 10 months oriented to the different areas of design.

    The Master aims to respond to the ever growing demand of the sector to include young designers in its teams, capable of understanding and interpreting the continuous changes affecting the “two-wheeler” industry, first of all the generational change from “petrol heads” to “digital natives” who appear to have rediscovered interest on the subject, according to new and different life-style, new social awareness, together with the always alive need of freedom that characterize this activity.

    Design wise a new approach is needed especially in reference to phenomena such as the electrification of vehicles, urban “bike sharing” and the growing diffusion of “light vehicles” such as e-bikes but also “slow vehicles” such as electrical kick scooter and personal devices, increasingly used in synergy with the car or as an alternative to public transport.

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