Master in Digital Communication and Marketing in Fashion

Course Details

  • icon icon Institute Istituto Europeo di Design (IED)
  • icon icon Area Art, Fashion & Design
  • icon icon Sub Area Fashion Design Art AR/VR Architecture Photography Management
  • icon icon Category Postgraduate Programs
  • icon icon Course Master in Digital Communication and Marketing in Fashion

  • icon icon Campus Madrid Campus
  • icon icon Next intake January
  • icon icon Language English

About Course

  • 11 Months
  • Online  

  • Can we talk today about Fashion 2.0? What is the impact of the Internet on the reality of brands and their communication strategies? How do the rules change with the new sociability, participation and communication?

    The fashion phenomenon responds to the digital challenge, facing the readjustment of its rules. Social changes, new technologies, social networks, consumer evolution and the democratization of fashion have led brands to rethink their communication and marketing strategies. For many, this “digital age” has been an opportunity to make themselves known, position or even reinvent themselves. The identity of a brand is a key factor to define a comprehensive and coherent strategy, not only in the design of each collection, but also in the business model, the types of products or its target audience.

    It is therefore vital that all departments work towards a single goal and give the brand recognizable and common values, thus reinforcing its positioning in a dynamic and interactive environment like the current one. On the basis if this premise we understand the importance of good communication strategies in any fashion and lifestyle business, regardless of size or position. Whether it is part of the luxury retail sector or a small artisan business, it needs an identity.

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