Communication permeates all social, corporate, private and political situations playing a vital role in today’s global society. The program is comprised of a variety of courses designed to develop critical thinking, writing, and communication skills, and provide students with a balanced education.
The Marist-LdM Bachelor of Science in Global Marketing Communication degree provides students with the opportunity to understand better how to utilize marketing communication in today’s multimedia landscape. The curriculum provides a thorough grounding in topics such as advertising, public relations, social media, branding, strategy including analytical tools that provide insights essential in an ever-changing global marketplace.
In addition, communication majors learn the importance of how to deliver a clear message using the myriad of technology options available today as they execute a successful marketing strategy. Students receive the skills to make strategic decisions, read market trends and formulate successful solutions in a competitive world.