About Course

• 3 Years
• Full-time  

• This programme targets candidates aspiring to a career in the brand and/or product management fields within the fragrance and cosmetic industry. It will cover every aspect of the brand and product managers’ role, including motivating consumers, creating desire, building trust, merchandising, product development, marketing, branding and communication skills to build a successful brand vision and strategy and reach new markets.

  This full-time three-year programme provides comprehensive knowledge of the lifecycle of luxury-level perfume and cosmetic products, with valuable insights into product development, storytelling and industry-specific brand management strategies. The plan of study combines theory and hands-on practice to promote interaction between all those involved in creating and marketing fragrances and beauty products, including skincare and make-up. Students will explore critical issues related to the planning, development, production, omnichannel distribution, buying, branding and marketing of fragrances and cosmetics with a focus on licensing. They will learn to combine creative acumen, technical expertise and strategic thinking, turning imaginative ideas into successful products.

  Learning Focus: 

  • Branding strategies for luxury beauty products
  • Research methods and trend analysis
  • Packaging design
  • Olfactory and nose training techniques and experiences
  • Economics and marketing strategies

  CAREER OPPORTUNITIES: The course aims to enable participants to acquire the necessary skills to access management roles in luxury fragrance and cosmetic industry, from distribution to communication to perfume and beauty marketing. They will develop unique industry-specific tools and be prepared to work as:

  • Brand Managers
    
  • Product Managers
  • Trade Marketing Manager
  • Communication Manager