Summer course in Fashion marketing and communication
Course Details
Institute NABA
Area
Art, Fashion & Design
Sub Area
Fashion
Design
Art
Game
Animation
AR/VR
Architecture
Photography
Management
Media
CategorySummer Courses
CourseSummer course in Fashion marketing and communication
CampusMilan Campus
Next intake
June,
July
Language
English
CampusRome Campus
Next intake
July
Language
English
About Course
2 Weeks
Full-time | 3 ECTS | 4 & 6 weeks sessions also available
Introductory level
This course focuses on the fashion industry from a business and management perspective. It will provide students the necessary tools to understand the dynamic context of Italian and international fashion business. Students will be introduced to fundamentals such as fashion industry sourcing, supply chain, fashion buying cycle, vendor selection and fashion buying decision criteria, retail brand marketing in the fashion industry, internationalization of fashion retailing, international branding, and flagship stores. This course is intended for students without any academic background in the specific subject area and for students attending their first year of university studies in Art and Design.
Requirements
This course is intended for students who have no background in fashion and who are attending or will attend their first year of university studies in art and design.