Course Details
Institute Les Roches
Area
Hospitality & Culinary Arts
Sub Area
Hospitality
Management
Category Postgraduate Programs
Course Master’s in Marketing and Management for Luxury Tourism
Campus
Marbella Campus
Next intake
September
Language
English
Luxury tourism is an exciting, fast-growing and highly competitive business. With its highly focused and practical learning approach, this Master’s will give you the skills to develop and lead effective marketing strategies – skills which are highly sought-after throughout the industry.
Semester 1:
Immerse yourself in the world of marketing and luxury. Learn about new innovations and concepts, digital and data-driven marketing, as well as luxury trends.
Term 2 (3 months):
Delve deeper into marketing and leadership theories. Discover how brand value is created and performance is measured. Complete your capstone project.
Internship (optional):
An optional six-month professional internship provides an opportunity to apply everything you have learned in class.
Interested?
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