The Events Management industry is fast- paced and very competitive, where the public requires a highly trained and professionalized workforce to satisfy the increasing demand for specialized services to meet the latest market trends.
With its multifaceted role, which includes planning, organisation and execution, event management requires a thorough grasp of key procedures, such as forming an initial concept and targeting an audience through market research, as well as branding and sponsorship.
The Professional Programme in Events Management at the European School of Economics aims to equip students with essential knowledge and skills needed to excel within each stage of the event management process. The course covers such topics as conceptualisation, planning, marketing, budget forecasting, event execution and post-event analysis. Practical, theoretical and strategic expertise will be provided within a challenging environment in order for students to succeed within this dynamic field.