The Master in Management aims to provide students with a comprehensive view of international management, exploring the critical factors for cross-national business success, the impact of globalisation on the international business environment, trade theories, and internationalisation strategies.
As part of the Management specialisation, Master students explore:
Entrepreneurial activity and its role in sustaining growth, identifying markets and seizing opportunity within a global economy
Leadership and how effective practices impact employees, customers and other stakeholders
The structures of information delivery and the impact on products, services, operations, decision-making, marketing, and distribution
International project management and new approaches to dealing with geographical dispersed groups of individuals and resources
Crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur
Human resources, internal marketing and the dynamics of effective leadership as a strategic factor in gaining competitive advantage in the global market
Practical examinations of the marketing strategies of international organisations.
Three specialisations pathways: Management, Marketing, Finance