About IED

The Undergraduate Degree in Graphic Design), majoring in Motion Graphics and Video, prepares visual designers capable of devising, programming and creating visual communication, both online and offline, to stimulate users. By combining image and text, a student can develop from a brand image, to advertising, editorial design, signage design, web interfaces design, etc.

The project culture is the driving force of didactics, based on experiential learning through assignments from real companies.

Jobs Opportunities:

• Graphic designer
• Visual communicator
• Art director
• Typographer
• Branding specialist
• Corporate image, editorial, packaging, signage, posters, computer graphics, web pages, motion graphics
• Producer of storyboards, scripts, short films, documentaries, video art, sound, photography and digital video director Etc.

IED Barcelona is the only centre in Spain imparting the Bachelor of Arts (Hons) in Fashion Design validated by the University of Westminster.

The BA (Hons) in Fashion Design prepares professionals with a wide technical and cultural knowledge through learning concepts from the fashion field, based on creativity and analysis of the needs of the market. Its philosophy is to develop students as individuals, to become innovative and creative designers, and challenge them to develop an aesthetic style relevant to the international fashion industry.

Job Opportunities:

• Fashion designer
• Stylist
• Trendsetter
• Accessories designer
• Visual merchandiser
• Fashion communication and brand image
• Pattern designer
• Coolhunter
• Product manager etc

The program specification might be changed in July 2021 due to the course currently being in revalidation with the University of Westminster.

The Undergraduate Degree in Graphic Design (240 ECTS) prepares visual designers capable of devising, programming and creating visual communication, both online and offline, to stimulate users.

The course offers an education on the creative processes of investigation, interpreting, conception and production with the objective of communicating, embellishing and finding innovative solutions for a product, a brand or a space through graphic language.

Job Opportunities:

• Graphic designer
• Visual communicator
• Art director
• Typographer
• Branding specialist
• Corporate image, editorial, packaging, signage, posters, computer graphics, web pages, motion graphics, etc.

The Undergraduate Degree in Interior Design (240 ECTS) prepares professionals who are capable of planning  from a private house, a commercial space, a stand for a fair or an exhibition space, as well as furniture or special pieces thanks to their basic knowledge on product design.

The students get a multidisciplinary training based on the skills needed to develop spatial and multi-sensory perception, creative thinking, an understanding of the aesthetic-emotional dimension, and management and innovation skills. The program also focuses on the user’s experience, light control, finishes, technology and materials. 

Interior architecture, ephemeral spaces design, projects of Interior design and decoration, stands, communication events, new businesses and franchises and design of green spaces and leisure.

The Undergraduate Degree in Product Design (240 ECTS) provides future professionals with the knowledge and skills they need to design products bearing in mind the user and their surroundings, ergonomics, social value, technology and the materials needed to create a “good design”. 

The course covers various fields such as lighting, consumer electronics, wearables, packaging, personal accessories, utensils, furniture, domestic appliances, food, service design and more. It also explores new financial and productive realities such as collaborative consumption, crowdfunding, digital production, rapid prototyping and 3D printing.

Job Opportunities:

• Self-employed designers, design departments, marketing, colour&trim or innovation for companies and design, engineering and architecture studios
• Product Manager for companies working on innovation and strategy
• Creative and art director  in advertising agencies, research departments in companies and institutions

The Undergraduate Degree in Transportation Design (240 ECTS) provides students with the knowledge and skills they need to develop mobility solutions in the broadest sense, ranging all the way from designing the inside and outside of a motorbike, car, aeroplane, train or boat to all kinds of accessories and associated services.

The course teaches transport design students a versatile, multidisciplinary and innovative approach which will allow them to come up with ideas that factor in the user, the environment, ergonomics and social value.

Car interior and exterior designers, motorcycles, ships, aeronautical sector, public transportation, color&trim, etc

The Graphic Design specialisation in Advertising is a course comprising 240 ECTS credits for graphic designers with a creative advertising mindset. As well as carrying out design projects, they will learn to conduct visual communication campaigns enhanced by conceptualisation, brand strategy and art direction.

Succeeding in the world of creativity in this day and age requires an eye-catching portfolio that appeals both to design studios and advertising or branding agencies. Knowing this, a graphic designer has to be capable of conceiving and developing surprising and unique ideas. As a creative advertiser, they will need to prove they have the ability to create and convey their ideas with a powerful visual impact and professional skill.

The Graphic Design specialisation in Advertising encourages students to develop a variety of projects with real clients for the first three years and to carry out a Final Course Project with a specific client linked directly to the world of advertising and creativity.

Job Opportunities:

• Graphic designer
• Visual communicator
• Creative director
• Art director
• Branding specialist
• Corporate, publishing or packaging image expert
• Content developer
• Copywriter
• Brand consultant
• Digital advertising strategist
• Interactive brand manager
• Brand manager
• Social media strategist

IED Barcelona is the only centre in Spain imparting the Bachelor of Arts (Hons) in Fashion Marketing and Communication validated by the University of Westminster. 

The BA Honours Fashion Marketing and Communication course at IED Barcelona aims to ensure that participants have the knowledge and understanding as well as the marketing and communication skills to work professionally. IED interdisciplinary approach enhanced by the strong relationship with the Fashion and Design Industry ascertain a vision where adaptability and efficiency display a relevant position.

The program specification might be changed in July 2021 due to the course currently being in revalidation with the University of Westminster. 

Job Opportunities:

• Fashion Editor
• Visual Merchandiser
• Press Office Manager
• Public Relations Management
• Product merchandiser
• Buyer
• Community Manager
• Fashion Consultor
• Design manager
• Product manager
• Fashion Event Organizer
• Fashion Journalist
• Entrepreneur etc.

The BA (Hons) in Business Design provides training for students in the fields of management, design and technology to drive innovation in companies of the 21st century.

Today’s labour market is increasingly demanding a new professional profile that can participate in multidisciplinary teams in charge of identifying innovation opportunities, generating creative ideas and developing and implementing new strategies, products or services. 

The BA (Hons) in Business Design is a course for people aiming to make a contribution to improving the world through user-friendly, technologically feasible and viable solutions for companies.Its three-year programme provides a set of design tools and methodologies that can be applied to companies in order to solve challenges and create valuable solutions.

Job Opportunities:

• After finishing the course, the students will be able to design and manage strategies in the various areas of a company to create added value for a business and increase its profits. They will be prepared to take on these duties within a company either directly or from a consultancy or strategic design studio.
• Their training will allow them to work in innovation departments, managing the uncertainties of the future and incorporating innovation strategies. They will also develop an entrepreneurial mentality that will permit them to design businesses or create start-ups.
• They will have the skills needed to work internationally in service design, strategic design, innovation, entrepreneurship and also in the field of communications, both in companies and in consultancies, agencies and studios.

The IED Diploma in Fashion Business aims to provide students with the necessary tools to effectively manage a company in the textile and fashion sector.

Students will complete their studies with a dual profile in which, on the one hand, they will have in-depth knowledge of the design and production processes of the fashion industry and, on the other hand, they will obtain knowledge and skills to manage and administer fashion companies.

Students will learn about the economic, legal and organisational framework governing companies in the fashion industry, learning to analyse and manage a company with the needs of today and to apply the necessary digital tools  (e-business, e-commerce, etc.).

This programme provides students with the creative capacity necessary to innovate in management and resources and to lead any business change. Students will also work with a teaching team made up of leading professionals from the fashion industry, who pass on both theoretical and specific technical knowledge.

The balance between the creative and the business mentality enables students to influence companies’ supply chain and the product life-cycle with responsibility and sensitivity towards demand from consumers and from the market itself.

At IED Fashion Madrid students are taught with a multidisciplinary focus which is essential for their professional development and prepares them to stand out in today’s increasingly complex professional world:

Job and Career Opportunities:

• Development and production manager
• Product Manager
• Marketing Manager
• Communication
• Quality control
• Brand creator
• Head of design
• Consultant in fashion company organisation and management
• Expert in branding 
• Fashion business development

The IED Diploma in Fine Arts turns the student into an artist 3.0 and 360º, with training based on developing projects in diverse areas of plastic and visual arts. The hybridisation between disciplines has been introduced into a training programme that offers an academic perspective, but one which is connected to the context of today's professional world, formats, media, and what is to come.

And all of this in a creative and stimulating space that is connected to the most cutting-edge art and design. A programme for experimenting with technology and every material. Students will work with techniques and concepts that range from 3D sculpture, video creation, installation design, expanded painting, body and space and contemporary drawing.

At IED Madrid students are taught with a multidisciplinary focus which is essential for their professional development and prepares them to stand out in today’s increasingly complex professional world:

• Expert in Fine Arts
• Artist
• Artist for cinema and TV
• Museums
• Art galleries
• Teacher
• Internet artist/video artist

The educational objective of the course is to train professionals in the fashion industry who are able to take part in the creative process, the value proposition and the promotion of a brand or a fashion product and its defining style and aesthetic. Becoming a Fashion Stylist, which is a multidisciplinary and analytical profile, requires the completion of a transversal educational path which must include a solid cultural background and a strong understanding of the technical tools of photography, video-making, and the world of fashion. Fashion Stylists have the ability to create a wide framework of visual and aesthetic references for a brand and interpret and analyse trends.

From the second year students have the possibility to attend the specialisation in Fashion Communication (taught exclusively in Italian) to create and manage an integrated communication strategy, manage an advertising campaign, deal with the media and those operating throughout the sector, organize events and fashion shows, but also plan and launch a product, a designer or a brand.

Title - The First Level Academic Diploma is recognized by MIUR (Ministry for Education, University and Research) and equated with the Bachelor’s Degree issued by Universities.

Careers - Fashion Stylist, Brand Consultant, Creative Direction Coordinator, Fashion Research Expert, Fashion Editorial Expert, Trend Forecaster

Main goal of the course is training students to design spaces merging feelings and perceptions with a rigorous functional disposition. They learn to interact with the Italian design system, that complex and unique network of relations among Italian/international Designers, schools, Made in Italy businesses producing furniture/lamps and customer companies.

Students learn those expressive tools that allow to develop, assess and explain a project from the briefing to the final creation and communication: the pencil, 3D modelling and rendering software.

Title - The First Level Academic Diploma is recognized by MIUR (Ministry for Education, University and Research) and equated with the Bachelor’s Degree issued by Universities.

Career opportunities – Interior Designer, Exhibit Designer, Retail Designer, Restaurant Designer, Set Designer, Designer for Hospitality, Service Designer.

The Photography course is provided in the framework of the Visual Arts School and offers, along with a specific study plan and liberal arts, several crossover courses to enable students to acquire multidisciplinary skills and strategies.

Through lessons and workshops supplied by major photographers and curators on the national and international scene, students experience the various fields of photography: commercial, editorial, documentary and artistic, to learn to translate abstract concepts and photographic ideas into observable representations. Graduates from the photography BA will be able to work on both applied or self-assigned photography projects, but also in art direction or as curators, photo editors, photo retouchers or art buyers.  

Title – The First Level Academic Diploma is recognized by MIUR (Ministry for Education, University and Research) and equated with the Bachelor’s Degree issued by Universities.

Careers - Photographer, Photographic Publishing Specialist, Photo Editor, Art Buyer, Photography Curator, Art Director, Studio Manager.

The course’s objective is to train Product Designers who can deal with the evolution of the traditional relation between Designer and enterprise towards a new scenario. Nowadays professionals in Design are called to broaden their competencies by stepping in not just on the product - the visible part of a project - but also on the related service, the intangible part connected to the relation among product, user and the surrounding system. 

The Product Designer shows those methodological competencies allowing to design objects, strategies and services in the light of researches and market analysis, useful to industrial, self or artisanal productions. Thanks to a user-centered approach, his work is featured by sympathy between people and projects sustainability. 

Title –The First Level Academic Diploma is recognized by MIUR (Ministry for Education, University and Research) and equated with the Bachelor’s Degree issued by Universities.

Career opportunities - Product Designer, Service Designer, Concept Designer.

The global market has a growing demand for evolved Interior Designers with competences both in the architectural composition of a space and in the design of furniture elements, in order to organise and improve the relation among space, objects and people.

The three-year course in Interior and Furniture Design trains professionals able to participate in the whole design process: from the first sketches to the final project. The goal is training The course trains Interior Designers specialised in furniture, who are able both to manage and carry out a project focused on the organisation of spaces and interior decoration, with a design-oriented attitude.

Title – The First Level Academic Diploma is recognized by MIUR (Ministry for Education, University and Research) and equated with the Bachelor’s Degree issued by Universities.

Career opportunities - Interior Designer, Furniture Designer, Product Designer, Concept Designer, Materials, Components and Technical Devices Researcher.

Those involved in marketing in the fashion industry have a deep understanding of the system, processes, methods and materials. They knows how to read the industry and the market and uses their skills to become an important point of connection between the company and the target.

The Undergraduate course in Fashion Marketing addresses the cultural issues, techniques and methodologies necessary to build an innovative strategic marketing and communication project, with particular attention to the digital world, social media and the challenges of ethics and sustainability. Much of the teaching deals with the theme of marketing intended both as a communication tool for the brand and the product, and as a study discipline applied to market logics.

Professional Perspectives – Brand and Communication Specialist, Merchandising Specialist, Product Manager, Fashion Buyer, Retail & Store Specialist, Digital Coordinator.

The Transportation Designer is a professional concerned with designing the primary means of transport and capable of designing a number of different kinds of vehicle, such as motorbikes, yachts and mobility systems.

The Transportation Designer is able to reconcile aspects of style, technique, aerodynamics, production feasibility and ergonomics. This kind of designer must have a profound understanding of the product and the functions that the consumer is looking for, so as to be able to have a clear idea about the relationship between design and marketing, innovation and commercial requirements along with the social trend and the economic background in which he is operating. Title - The First Level Academic Diploma is recognized by MIUR (Ministry for Education, University and Research) and equated with the Bachelor’s Degree issued by Universities.

Career opportunities - Transportation Designer, Car Designer, Bike Designer, Yacht Designer, Mobility System Designer.

The course trains Fashion Designers with stylistic and creative competencies combined with the ability to define innovative products, develop stories and place a final product in the market.

The different collections and the production of prototypes are the main areas of expertise provided to students throughout the three years of study.

The course offers two specialisations: Fashion Design, aimed at training professionals able to translate their personal narration into a collection of garments and accessories, and Shoes and Accessories Design - taught exclusively in Italian language, which provides a specific training about design and production techniques that considers the peculiarity of the product.

Career opportunities - Fashion Designer, Shoes and Accessories Designer, Textile Designer, Product Manager, Knitwear Designer, Embroidery Designer.

The course in Graphic Design focuses on training visual communication experts.  This professional figure works on complex “communication systems” through different media, having knowledge of advanced editing software, professional printing and production methods.

The contexts students operate in are graphic design studios, which are progressively expanding in different fields: product design, communication, fashion, photography, but also corporate communication and design areas, publishing companies, web, advertising agencies and TV production. 

Title – The First Level Academic Diploma is recognized by MIUR (Ministry for Education, University and Research) and equated with the Bachelor’s Degree issued by Universities.  

Career opportunities - Graphic Designer, Art Director, Visual Journalist, Content Creator e Manager, Front End Designer, Data Visualizer..

The Jewelry Designer is a multidisciplinary professional, who is able to combine goldsmith technical skills, design methodology and experimental research in the creation of ornaments that interact with the body.

The Jewelry Designer has the talent to manage independently the making of a jewelry collection, dealing with the different aspects of the design process, from the concept phase to the prototyping and the production. This method of transforming an idea into tangible designs also involves the communication strategy and the creation of an atmosphere around the collection.

Title – The First Level Academic Diploma is recognized by MIUR (Ministry for Education, University and Research) and equated with the Bachelor’s Degree issued by Universities.

Careers - Jewelry Designer, Jewelry Technician, Independent Artist, Product Manager.

The Interior Designer interprets the urban changes by identifying roles, services, lifestyles and aesthetic of the interior space. This professional restyles the public image of cities, working for hotels, restaurants, cafes, shops, malls, merging urban with the intimacy and rest place for excellence: home.

Interior Designers - space artisans - embody the primary professional roles of contemporary times, when market and politics influence the transformation of existing spaces as well as cities expansions.

Title - The First Level Academic Diploma is recognized by MIUR (Ministry for Education, University and Research) and equated with the Bachelor’s Degree issued by Universities.

Career opportunities – Interior Designer, Exhibit and Cultural Designer, Retail Designer, Hospitality Designer, Personal Designer, Concept Designer.

6th edition - Today, curating contemporary art requires as many skills as there are artistic contexts and languages. Whereas a solid cultural background is as important as management and communication skills, what is even more crucial for a 21st Century Curator is to build a stable network of relationships to make a curatorial project tangible and widely expandable.

For this reason, thanks to the prestige and unique position of the city of Florence, participants have the opportunity to engage critically and actively in current debates in curatorial practice and contemporary art. The course leads students to practically learn the job of a Curator in all its forms, also thanks to an international Faculty that includes some of the most prominent professionals of the art world. 

Practice - The third part is dedicated to curatorial activity and exhibition design. Students, in a group or alone, work on specific curatorial ideas in order to develop real projects proposals, that will be part of their personal portfolio together with their Final Project.

18th edition - The Master course in Interior Design pursues an innovative human-centred approach: it’s not just about designing a space, but also what it offers to users. Interior Designers must be able to manage both technical strategic sides of a project, starting from an accurate analysis, and to provide the best solutions in terms of space enhancement and service design. They are asked to create spaces that convey strong feelings, combined with the right selection of furniture, lights, materials and colours. This original and wide approach encourages several companies to ask IED Master students to work on specific projects with the aim of designing an effective and meaningful user experience. 

This international Master programme is conceived, tailored and performed completely in Milan, where the Made in Italy meshes Italian design system and where the most interesting and trendsetting events take place.

Professional opportunities - Interior Designer, Innovation Expert.

In the past editions, projects have been developed with: Amazon, Adidas, Leroy Merlin, Palma MySuite, Kartell, Rizoma, TVS, Jacuzzi, Best Western, Fontanot, Azzurra, Tecnargilla.

20th edition​ - The Master course in Transportation Design offers people with a great passion for cars the chance to engage strongly in car design techniques. It takes students to the core of the design world, making them learn about innovative thinking and how to approach, develop and finalize the design of a car exterior and a car interior.

Turin is the perfect city for this course, being the world capital of car design and the birthplace of the most important design centres and car companies of Italy. The city offers the chance to get the whole network of Car Designers to come to IED sharing their abilities with our students for classes, lectures, workshops or for recruiting young talents.

The Master focuses its approach on simulating a real work experience. The goal is to present a full-scale model designed and sculpted by the students in collaboration with a partner company.

Career opportunities – Graduates from the Car Interior Design major can work as Experts in multimedia products for automotive companies, design centres and firms active in the development of user interaction interfaces. At the end of the Car Exterior Design major, students can hold positions as Car Exterior Design Experts able to face design projects from the concept to its prototype creation. 

2nd edition - The textile sector has recently highlighted the need of new professional figures whose skills and knowledge can connect and create dialogue between the creative and strategic functions and the technical and production roles. The aim of the First Level Master course in Textiles is to train professionals with such characteristics. 

The programme offers cultural, technological, strategic and design knowledge in the textile sector and provides collaborations with experts and the companies of the world-renowned textile district of Como. 

At the end of the course, the students can supervise and coordinate the design and production phases of textile products, do research, interpret market trends, develop innovative projects that respect the tradition and the values of sustainability and traceability, create communication and marketing strategies. They can enter the work market as: textile product manager, raw materials/textile buyer and account manager, textile sourcing manager, fabric operations manager or fabric researcher.

Career Opportunities - At the end of the Master’s course, students can join the world of work as a textile product manager, raw materials/textile buyer and account manager, textile sourcing manager, fabric operations manager or fabric researcher at specialist companies; specifically, the skills acquired will allow them to present themselves as qualified professional figures in the field of textile product design and supervision, coordination of design and production phases, applied research, and interpreting and analysing trends and sustainability.

17th edition - 1st Level Master course in Design trains a new generation of designers and strategists who are ready to approach problem solving by facing consumers and clients needs in a design process. The course offers the opportunity to examine different production systems. Participants are constantly stimulated and encouraged to develop their own design methodologies, in order to produce unique design concepts responding to market demands. Throughout the use of contemporary languages and expressions, future scenarios are reached and transformed into innovative design solutions. The Master course is based on an interdisciplinary team approach, as in the best design agencies and think tanks. The curricular internship constitutes the achievement of the course as it offers the possibility to alternate a professional experience to the academic study programme. In order to facilitate the choice of professional opportunities, the curricular internship can be carried out in studios/companies - corresponding to the courses objectives - or “on campus” through a professional simulation project.

Degree awarded - The course is recognised by MIUR (Ministry for Education, University and Research) as a First Level Master Degree credit-rated at 60 credits allowing students to progress further in their studies in Italy or abroad.

Career opportunities - The Master trains professionals with strong skills in design and innovation, suitable for working as Designers in studios, agencies, design companies, institutions and auto-production, or able to develop their own business.

20th edition - The Master in Fashion Marketing trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media.

The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area.

Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies.

11th edition - Five are the distinctive features of a today Manager in the fashion industry: a deep knowledge of the system, an advanced brand strategy, marketing and communication competences, instinct for business development combined with an entrepreneurial vision. The Master course in Fashion Business covers all these areas, offering a perfect balance of know-hows for participants, whether they aim at working within companies or at launching and developing their own personal project. It immerses participants in the deep complexity of the fashion system and its processes. It gives theoretical and practical knowledge of brand and communication strategy. It enhances the instinct for business and the entrepreneurial vision. It shapes the professionals of tomorrow empowering their talents and boosting their skills. It gives them the whole fashion business intelligence they need to stand out in the market.

Students become professionals with a deep knowledge of the fashion system and acquire the skills to develop their own fashion project, learning how to start a business, launch a brand, approach the market with their products.

In previous editions, projects have been developed in collaboration with: Adidas, Colmar, Luisaviaroma.com, 120% lino, Emilio Cavallini, The Bridge, Archivio, Roda.

Career opportunities - At the end of the Master, the Fashion Business Manager can work for fashion events, public relations, fashion businesses, advertisement and press offices. Students can find a job as Brand Expert, Fashion Promoter, Fashion Marketing Expert, Creative in advertising and Consultant for new media.

12th edition - The Master course in Graphic Design offers a high level of professional preparation which is based on the design method, the mastery of technical and technological skills and the continuous updating about the latest market demands.

Besides a strong cultural background on the roots and evolutions of design and visual communication, our students receive a constant training on the most used and advanced software thanks to the development of many projects. They work side by side with Italian and international companies involved in different fields in order to gain as much experience as possible on the graphic design's contemporary scenario.

A Graphic Designer graduated from this Master course is particularly involved in social issues and communication ethics, manages the creative process at its best and is ready to satify the needs of the brands he/she works for with a personal expressive touch. 

Career opportunities - The Graphic Designer works in advertisement and communication companies, web agencies, publishing houses or as a freelancer in his own facility ; he is able to interact with multiple clients in different fields thanks to a developed versatility. This professional figure, in fact, has the necessary tools to keep updated and anticipate the times, offering innovative solutions to his clients.

10th edition - The Master course in Arts Management is a grand tour in art featuring a unique itinerant formula that brings students in three art capitals: Florence, Venice and Rome. In these cities, art merges with several business realities, allowing the acquisition of wide-ranging skills and competences they can use in different fields. Participants have the chance to spend one intensive week at IED Venezia, getting in touch with one of the most renowned art institution, such as the Peggy Guggenheim Collection. 

A special focus is put on the organization of events, as at the end of each module students have to design and manage an event related to art and culture. The Master course builds a central figure for the life of cultural institutions who deals with art project management. This professional is capable of identifying innovative content, structuring a comprehensive event schedule, planning and developing fundraising events and resource management.

Interdisciplinarity and innovation are the two keywords that characterise the whole pathway, since students get also prepared to face the new scenario of digital professions. 

Partner institutions: Fondazione Palazzo Strozzi, Peggy Guggenheim Collection, MUS.E, Fondazione Romaeuropa.

Professional opportunities - The mix of subjects faced during this rich and intense year aims at building professionals who can easily deal with: contemporary artistic scenarios for identifying significant art and culture concepts and enhancing the visibility of the cultural offer; business models for developing actions plans that keep into consideration all the risks and opportunities of a cultural project; new communication technologies and tools for exploiting the potential of culture as economic asset.

7th edition  - The Master in Jewelry Design teaches students how to build their own professional identity: the modules dealing with methodology, communication and branding, as well as all the other courses, help to develop a personal vision of jewelry.

The course is aimed at strengthening students’ autonomy in the relevant fields, moulding them into professionals capable of leading a design project, thanks to the acquired know-how and technical tools, managing all its complexities and using a both creative and professional approach. They also become able to design collections of high jewelry, fine jewelry or precious watches.

Based on Italian Design features such as curiosity, initiative and will of improvement, the study plan takes an in-depth look into the various aspects of creativity within the world of jewelry.

26th edition - Management, design attitude, business orientation and strategic vision are the distinctive features of the Master course in Brand Management and Communication. Developing brand projects at IED is not just about realising projects, it is about accepting a challenge, observing the present, forecasting trends, and interacting with the most interesting international companies. 

For this reason, the Master course is organised in collaboration with Landor, one of the most important branding agencies at international level. Companies such as Pomellato, Campari, Ducati, Diesel, KFC, Persol, and Lemonsoda, just to mention few, choose to share their values and expertise with IED students, to find a fresh and multidisciplinary point of view and to develop together a strategic project for their brand. 

The Master takes place in two editions, the first one in November in Italian and the second in February, in English.

The Master is organised in partnership with Landor & Fitch.

Career opportunities - Brand Manager, Marketing Manager, Product Manager, Consultant,Project Manager, Client Manager, Strategist, Brand Consultant. Other opportunities are advertising and communication agencies as Strategic Planner, Account Manager.

In the previous editions, projects have been developed in collaboration with: Pomellato, Campari, Persol, Lemonsoda, Ducati, Diesel, KFC, amongts the others. In the previous editions, students visited: Google, Technogym, Campari, Samsung, amongst the others.

The Master in Yacht Design offers the ideal educational path to become a Yacht Designer, by giving the necessary skills to deal with every stage of the design process – from the initial research and development of the concept to the actual construction of the interiors and exteriors and the validation of production processes in the boatyard. 

In recent years, the nautical sector has expanded constantly, confirming its role as one of the drivers of Made in Italy design. Furthermore, and the new classic approach, based on naval architecture, is taking on an automotive oriented edge, which introduces new working standards and technical and style solutions borrowed from car design.

The vocation of the Piemonte area, which boasts a number of style centres and renowned companies in the land and sea transport sectors, as well as one of the world’s largest shipyards, combined with the short distance from the coast of Liguria, makes Turin the natural setting for a training course founded on the growing process of osmosis that links the yacht world and the automotive industry. 

Career opportunities – The Master course trains Exterior and Interior Designers of motorboats and sailboats, creating professional figures able to apply techniques and tools of naval architecture to the most innovative design, and to successfully work for nautical design firms or boatyards, in Italy and worldwide.

6th edition - What does it mean to create and manage a brand in the food industry? How to market a wine company and work on its identity? How to integrate tourism in all of that?

From branding techniques to service design, the goal of the Master course in Brand Design and Management: food, wine and tourism is to help students and young professionals to develop their skills as future Managers of the horeca industry, integrating food wine and tourism into lifestyle offers.

The course, held in Florence and Barcelona, provides transversal skills in service design applied to hospitality and tourism, understanding the different points of view of the two different cultures.

Catalunya and Tuscany built their branding strategies on the territoriality value as a key for global distinctiveness. Thanks to this Master, students have the possibility to experiment the different branding and project management methodologies that two of the most important touristic destinations in Europe successfully use.

Professional Opportunities - The goal of this Master is to implement and strengthen the skills required to take on strategic roles in tourism, food and wine based brands. The Master is also designed to train professionals in the construction and management of formats/services in hospitality, as well as communication experts in the Food & Wine sector.

20th edition - The course works as a creative laboratory that guides participants to the progressive acquisition of a clear project development methodology applied to the Made in Italy know-how. Working in the the fashion system in Italy means working within a definite and unique environment that implies the

combination of design, style, manufacturing and society changes, that made history.

Participants improve their ability in exploring fashion trends, combining theoretical knowledge and awareness of Italian design with creativity and defining a strong and innovative fashion language in terms of ideas, shapes, textiles, colors and production processes.

They enhance their creative talents by practising on 4 different thematic workshops dedicated to Womenswear, Menswear, Bespoke, and Contemporary. These projects provide students with high-level tailoring methods, research and project development tools, in order to meet the market needs of the future.

Professional opportunities - Today, the career path of a Fashion Designer can develop in many different contexts. As specialists in the creative process of different kinds of apparel, they can collaborate with wholesalers, manufacturers or individual clients, or they can promote their own brands and designs. 

The Master of Design and Innovation is a high performance and qualification programme aimed at professionals who wish to change the world through strategic design, sustainability and innovation, and who also wish to change their lives in labour and personal terms through the training and experience this type of programme provides.

It is conceived to provide a notable boost to our students’ professional development, positioning them as attractive profiles for companies and opening up new opportunities in their working lives.

The Master of Design and Innovation develops unique skills and competences thanks to the diverse methodologies and experiences of the programme along with experts with a recognised track record.

The master concentrates on innovation and strategic design as the central and transversal axis at the same time, without losing sight of the impact that creative thought may have on companies. For the duration of the course, the students share common content and projects and, on the other hand, provides specific training for each one of the cohabiting disciplines: Craft & Product Design Lab, Business & Strategic Design Lab and Communication Design Lab.

The Master in Service Design allows future service designers to learn about different conceptual perspectives when designing a service. It is an opportunity for students to gain theoretical insight and to practice using specific methods and tools for each approach. Students are tasked with team projects and challenged with the entire process of creating a new service or transforming an existing one –  from research and conception to prototyping and preparing pilot interventions.

The concept of Service Design refers to innovation in services from a human and systemic perspective by leveraging creativity and iterative processes. So, what exactly does a service designer do? These are some of their possible functions, depending on their professional background and the context they work in:

• Orchestrating the various stages of a service to ensure a pleasant, seamless experience.
• Detecting opportunities for new services and conceptualising systems that allow to co-create added value with users or even among multiple organisations.
• Enabling various players to take an active part in defining new practices and narratives about value, both inside and outside organisations.

 Job opportunities

• Service designer
• Strategic designer
• UX researcher
• Design researcher
• UX strategist
• Design thinker or design thinking consultant
• Customer experience designer

*Credits: The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.

The Master in Design for Urban Environment trains professionals to take part in the process of urban transformation by designing ideas that help to reinforce the social, cultural and economic fabric of 21st century cities.

This course focusses mainly on the following lines of work: design for sustainable development, social inclusion to empower citizens in the face of social challenges, governance, cooperation, e-democracy, open data and transparency, as well as design to tackle urban mobility issues and contribute to people’s safety. Urban environments are currently facing significant challenges, which calls for professionals who know about the past, understand the present and can anticipate the future to think up solutions in collaboration with their inhabitants and the people in charge of managing them. 

Job opportunities

The students will be able to work in public/private entities in some of the following areas/functions:

• Lead urban regeneration processes.
  
• Urban design consultancy.
  
• Urban design process management
  
• Conduct studies related to the urban environment.
  
• Prepare guidance and statements.
  
• Site and area design and/or mobility design.
  
• Facilitate collaborative processes for design in the urban environment.
  
• Visualise and communicate data in urban design processes.

*Credits: The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master  program adopts a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.

This master provides working tools that students can develop and apply in the different domains of photography. Each student can decide when to enroll on each module. We aim to teach a methodology, not a series of recipes or technical details. Our guest specialists in photography, edition, post production, lighting and communication theory will provide their own point of view and will stress the aspects of major relevance. This richness and its international spirit make this master something really special.

With its mixed format, this degree will allow all students to learn, participate and be part of the IED community in person, in physical and virtual classrooms, and remotely.

Professional Opportunities

• Press and media photographer 
• Editorial photographer
• Fashion photographer
• Digital and lighting technician
• Post-production artist 
• Photo Editor
• Agency Assistant
• Art director 
• Studio Manager

The Fashion Styling and Communication Masters degree forms professionals that will be capable to come up new fashion visual proposals (styling, creative direction, fashion film….) as well as developing contemporary communication, branding and marketing strategies for existing fashion companies. It is a theoretical and practical training that brings the student closer to the realities of the professional market through a series of collaborations with different fashion brands (luxury & high street, showrooms, vintage, agencies, etc), where they will acquire the necessary skills to tackle the new challenges in the fashion sector.

With its mixed format, this degree will allow all students to learn, participate and be part of the IED community in person, in physical and virtual classrooms, and remotely.

Professional Opportunities

• Fashion Stylist
• Fashion Editor
• Creative Director
• Content Creator
• E-commerce Operations
• Visual Merchandising
• Communication Key Account
• Manager
• Marketing Strategist
• Social Media Manager
• Fashion PR

The Master of Exhibitions and Curatorial Studies focuses on the production of contemporary knowledge and exhibitions around the disciplines of design: textile and fashion, product and space, visual and art books. This programme allows students to acquire the theoretical and practical knowledge necessary to develop projects.

It is a comprehensive programme in which, over four modules, students will see case studies, theoretical notions and the main lines of research. This goes hand-in-hand with the theoretical knowledge necessary for proper management of exhibition spaces, floor layouts, insurance and packaging of works.

This programme takes place in the city of Madrid, the cultural heart of the country where the most important museums, hundreds of art galleries and an intense cultural life come together, which will favour the students’ contacts.

Professional Opportunities

• Exhibition curator - both independent and for museums, galleries, design spaces
• Collections management
• Researcher

The Master in Design Management combines the sensitivity and methodology of design with the market’s added value creation and management strategies so as to streamline an organisation’s innovation processes.

In today’s world, design is a pivotal strategic tool when it comes to innovation and change (involving organisations, society, technology, business...) owing to its potential to offer co-creative solutions that simultaneously meet the needs of the brand, the market and the company by studying users and their needs. 

This course encourages its professionals to apply specific, agile and innovative methodologies to develop real projects for real companies, thus fostering a culture of innovation and experimentation. As well as talks, conferences and workshops, the course includes two trips to cities around Europe such as Amsterdam or Geneva, ending with a final personal research project.

Job opportunities

Students who take this course add value to their professional experience in both business companies, design studios and strategy firms, practicing design management in positions such as design department managers, brand managers, design directors, innovation directors, service designers and design strategists. Also work as managers and executive responsible for making decisions about how design is used in the organization, in companies, design and innovation agencies, but also in education and government agencies.

Design managers deal managing teams that might include industrial design, graphic design, service design, environment design, brand identity, fashion design, interface design, interior design, experience design, architecture and engineering.

*Credits: The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.

The Master in Design for Artificial Intelligence trains professionals to lead the design of products and services that can integrate solutions related to artificial intelligence. Based on the aim of facilitating its use by people and companies, the course is aimed at optimising the conceptualisation, design and development of new products and services and ensuring an ethical approach in all phases of the process. 

Applying artificial intelligence has come to define an environment in which the continuous interaction of intelligent information management and analysis systems can help to predict the needs and desires of customers in real time. This opens up enormous possibilities for the creation of a generation of products and services that are capable of offering increased personalisation, as well as new and better user experiences. 

The programme aims to cover the growing need for new digital skills to adapt to new environments. It provides an overall view that helps to align the creation potential of developers with the needs and preferences of customers based on a knowledge of technological context. 

Job opportunities

The Master course prepares students to hold a position in companies linked to the technology sector or integrate solutions related to the application of AI tools into the development of their products and services.

*Credits: The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program adopts a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.

The Master in Fashion Management teaches experts all about innovation in the world of fashion including project management, strategy planning and the basic principles of business management. This course provides the theoretical and practical know-how to overcome today’s fashion market challenges and efficiently manage the full cycle – from the product’s conceptualisation all the way to the shelf and into the customer’s shopping bag. As well as talks, conferences and workshops, the course includes two trips to cities around Europe such as Florence or Paris, ending with a final personal research project.

Fashion is a complex system and clothing is just a part of it. In this context, the role of a fashion manager is to identify the target’s needs and turn them into opportunities bearing in mind production, distribution, branding, marketing, communication and service.

Job Opportunities 

Students who take this Master will add value to their professional experience integrating multidisciplinary teams or independently innovative undertaking their own business; they can develop their career in the areas of project management and strategy in companies related to the fashion area and retail.

*Credits: The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.

The Master in Design for Virtual Reality is teaching a new generation of designers how to create immersive experiences and solutions using virtual reality technology and tools. With a distinctly creative and technological focus, the course fosters new ways of designing, learning and interacting based on ground‑breaking narratives. 

As VR sets in, the market is calling for more specialized professionals who understand the present and future scenario, realize the potential of existing technology and show a creative approach to designing content, experiences, products and services.  This is a pioneering masters in Europe thanks to its specialized content. The programme is divided into three parts: the Design Studio covering the theory module, Design Tech to learn how to work with specific virtual reality hardware and software, and the Design Lab, an immersive laboratory to create and develop projects and experiences in various fields.

 Job opportunities

• VR storytellers: designers and creators of new future narratives.
• Virtual reality designers and content developers at Unity Engine.
• Directors and content developers for VR platforms.
• UX designers using virtual reality.
• Project managers dealing with XR/VR content and products.
• Exhibition designers and organizers of events with immersive environments.
• Simulation developers and designers for architecture and design studios.
• VR creators and specialists in animation, post‑production (FX) or gaming studios.
• XR product designers for ICT (information and communication technology) companies, for interactive agencies or for commercial applications.

*Credits: The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.

The Master in Interaction Design aims to train professionals who aspire to be tomorrow’s digital leaders equipped with the collaborative, critical thinking and technical skills required to react, adapt and leverage the impacts of digital transformation and understand how the digital can be harnessed for strategic design.

The Master provides an environment of creativity, design and technological innovation by focusing on projects through a future lens. It provides students with the skillset and mindset to challenge the status quo and produce well-rounded designers who can work across disciplinary, cultural and geographical boundaries to design solutions addressing future individual, societal and business needs by nurturing curiosity, experimentation, technical skills and critical thinking, as well as empathic, collaborative skills.

Job opportunities

• Interface design and user experience positions (UX, UI) in design studios and digital content companies.
• Event producer and project leader in advertising agencies.
• Provider of facilities and interactive experiences for events and congresses.
• Maker sector professionals in fab labs and digital fabrication spaces.
• Creative in communication agencies specialising in technology and new media. 

*Credits: The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program adopts a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.

Due to the frantic speed with which fashion articles are launched nowadays, and faced with consumers who are more and more demanding, it is of prime importance that products reach the final consumer exactly as they were presented, without defects, at a suitable price and in the stipulated time. 

On the other hand, factors like the consolidation of new technologies, real time, the development of new markets and production decentralization, force the textile sector to be constantly seeking solutions and improvements with which they can innovate and succeed. 

Starting from this premise, the master was created to train professionals in the sphere of development, management and distribution of the fashion product in its widest sense, and from an international perspective.

Can we talk today about Fashion 2.0? What is the impact of the Internet on the reality of brands and their communication strategies? How do the rules change with the new sociability, participation and communication?

The fashion phenomenon responds to the digital challenge, facing the readjustment of its rules. Social changes, new technologies, social networks, consumer evolution and the democratization of fashion have led brands to rethink their communication and marketing strategies. For many, this “digital age” has been an opportunity to make themselves known, position or even reinvent themselves. The identity of a brand is a key factor to define a comprehensive and coherent strategy, not only in the design of each collection, but also in the business model, the types of products or its target audience.

It is therefore vital that all departments work towards a single goal and give the brand recognizable and common values, thus reinforcing its positioning in a dynamic and interactive environment like the current one. On the basis if this premise we understand the importance of good communication strategies in any fashion and lifestyle business, regardless of size or position. Whether it is part of the luxury retail sector or a small artisan business, it needs an identity.

 The Master in Interior Design for Commercial Spaces focuses on developing the skills to execute interior design projects in retail establishments and shopping centres. Its content touches on values such as leadership in innovation processes, creativity and project management, as well as offering insight on the commercial contexts of the future.

This field of design is currently calling for multidisciplinary professionals with sound management skills and an understanding of the fundamentals, methodologies and graphic tools involved in industrial and interior design.

The programme builds a theoretical and practical structure around the creation of an introductory project at the start and a second comprehensive commercial space design project at the end in collaboration with major companies in the sector. 

Job opportunities:

After completing the Master in Interior Design for Commercial Spaces, students acquire the skills to develop themselves professionally in commercial spaces, design consultancies and departments, in addition to as technicians and as regards innovation and with the ability to develop their own retail-related projects and business ideas.

They are trained to manage and lead design and innovation teams in companies and prepared to add value to design studios and/or generate their own professional path by creating an innovative business or their own creative project linked to designing commercial spaces.

*Credits: The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program adopts a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.

The Master in Fashion Technology and Wearables trains professionals to lead design and production processes aimed at fashion technology, applying soft textile surfaces, paying special attention to digital design, creating prototypes, interacting and working with new materials.

The link between fashion and technology means much more than designing clothes and accessories or incorporating electronic devices. It allows the application of new processes and tools to optimise the efficiency of design and manufacturing in the fashion world, thereby generating new materials that open up a path for improving fashion products and enabling the development of products whose usefulness goes beyond that of prêt-à-porter. 

 Job opportunities:

• Designer specialised in textile innovation.
• Consultant in textile innovation companies.
• Process and product development textile designer.
• Entrepreneur.

*Credits: The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program adopts a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.

Now that branding means so much more than just a logo, the role of creative directors is gaining ground. These professionals take care of steering a brand through the conceptual universe guided by its values, messages and personality. And just as branding encompasses everything a product cannot convey on its own, the concept of “fashion” covers more than just clothing. A brand’s history, values and creativity create a powerful identity that can appeal to emotions and create a sense of belonging.

The Master in Fashion Creative Direction draws on the intangible side of a product that is crucial for it to succeed: the emotional value of fashion brands. This involves exploring all the creative tools available to produce innovative solutions that define a fashion brand, make it desirable and engage its target audience through different channels (concept, communication campaigns, fashion shows, the digital environment, events...).

Job opportunities:

• Freelance or in-house editors and artistic directors in the media.
• Advertising and PR agencies specialising in consumer fashion, luxury, technology and lifestyle brands.
• Start-ups focused on the field of fashion.
• Digital communication departments in fashion companies.

 *Credits: The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.

Now that branding means so much more than just a logo, the role of creative directors is gaining ground. These professionals take care of steering a brand through the conceptual universe guided by its values, messages and personality. And just as branding encompasses everything a product cannot convey on its own, the concept of “fashion” covers more than just clothing. A brand’s history, values and creativity create a powerful identity that can appeal to emotions and create a sense of belonging.

The Master in Fashion Creative Direction draws on the intangible side of a product that is crucial for it to succeed: the emotional value of fashion brands. This involves exploring all the creative tools available to produce innovative solutions that define a fashion brand, make it desirable and engage its target audience through different channels (concept, communication campaigns, fashion shows, the digital environment, events...).

Job opportunities:

• Freelance or in-house editors and artistic directors in the media.
• Advertising and PR agencies specialising in consumer fashion, luxury, technology and lifestyle brands.
• Start-ups focused on the field of fashion.
• Digital communication departments in fashion companies.
• 
  

 *Credits: The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.

What does it mean to create and manage a brand in the food industry? How to market a wine company and work on its identity? How to integrate tourism in all of that?

From branding techniques to service design, the goal of the Master in Brand Design and Management: food, wine and tourism is to help students and young professionals to develop their skills as future Managers of the horeca industry, integrating food wine and tourism into lifestyle offers.

The course, held in Florence and Barcelona, provides transversal skills in service design applied to hospitality and tourism, understanding the different points of view of the two different cultures.

Catalunya and Tuscany built their branding strategies on the territoriality value as a key for global distinctiveness. Thanks to this Master, students have the possibility to experiment the different branding and project management methodologies that two of the most important touristic destinations in Europe successfully use.

The Academic Foundation in Italian Creativity & Design is designed for international and national students that are interested to obtain a First Level Academic Diploma but do not reach the minimum requirements, such as 12 years of schooling or previous knowledge about the creative and artistic sectors. The teaching methodology consists of practical, theoretical and demonstrative lectures, visiting and individual coaching/orientation meetings. The course has a blended format: the theoretical part will run online from November to January, while the practical part takes place onsite from February to June.

The students will learn the basics of Photoshop, Illustrator and Indesign, the main concepts about the history and the expressive languages of arts, design, fashion and visual arts. Eventually, they will study the Italian language to reach the B1 level.

Completing the course guarantees the access to the first year of the Undergraduate courses of the Accademia Aldo Galli and of the IED Italia network. For the five years course in Restoration an admission test is required.