Course Details
Institute Istituto Lorenzo de Medici (LdM)
Area
Art, Fashion & Design
Sub Area
Fashion,
Design,
Art,
Architecture,
Humanities & Social Science,
Media,
Communication
Category
Undergraduate Programs
Course Bachelor of Science in Global Marketing Communication
Campus
Firenze Campus
Next intake
Language
English
Communication permeates all social, corporate, private and political situations playing a vital role in today’s global society. The program is comprised of a variety of courses designed to develop critical thinking, writing, and communication skills, and provide students with a balanced education.
The Marist-LdM Bachelor of Science in Global Marketing Communication degree provides students with the opportunity to understand better how to utilize marketing communication in today’s multimedia landscape. The curriculum provides a thorough grounding in topics such as advertising, public relations, social media, branding, strategy including analytical tools that provide insights essential in an ever-changing global marketplace.
In addition, communication majors learn the importance of how to deliver a clear message using the myriad of technology options available today as they execute a successful marketing strategy. Students receive the skills to make strategic decisions, read market trends and formulate successful solutions in a competitive world.
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