Fashion buying requires both strong commercial understanding as well as theoretical knowledge. This course will prepare you for a diverse range of roles within the global fashion industry by developing in-depth design and buying expertise, and by gaining knowledge of the product lifecycle and critical path, current trends, selection, costing and promotion.
Learn about garment design, pattern cutting, prototyping, construction, and computer-aided design (CAD), while investigating materials, embellishments and technical approaches. We will nurture your professional practice through personal development planning, as well as guided research and critical reasoning. Sustainability is at the core of our curriculum and we will encourage you to become an agent of change by equipping you with a range of tools to work towards a more responsible future.
The shift in fashion retailing from high street to online is driving exciting innovations, and you will develop the resilience and skills to respond to new directions in consumer demand. Our experienced academic team work alongside industry professionals to put your learning into context, ensuring that you are ready to take on the challenges of our rapidly changing industry.
- DMU was named best in learning experience in 2019 by The Business of Fashion, the internationally renowned website which assesses the world’s top programmes.
- Meet and learn from successful practitioners in the fashion industry. Produce innovative designs for them and discuss your ideas.
- Gain industry-specific knowledge of the design process, from market analysis and trend prediction to pattern cutting, manufacture, assessing fit, and garment success.
- Take part in our one-year UK or global placement schemes. Fashion Buying with Design students have gained experience at Tommy Hilfiger, O'Neill, Marks & Spencer, Next, George, Joules, G-Star, River Island, The Global Brands Group, and at supply bases. Many of our graduates have gone on to work for these international brands and suppliers.
- Learn how to innovate in the design process and work towards a more sustainable future for the industry. Recent graduate Abi Harris designed a kidswear collection to educate children about plastic pollution in the ocean.
- Take advantage of international opportunities through our DMU Global programme. Students have visited Hong Kong, New York, Antwerp, Amsterdam and Porto.
- Study in the award-winning Vijay Patel Building, where our well-equipped design workshops and photography studios enable you to explore your design potential while making and testing products.
- We provide core workshop materials at no cost, and give cash awards – £150, £200 and £300 in years one, two and three respectively – to support personal materials/printing costs*.