Master in Brand Design and Management: Food, Wine and Tourism

Course Details

  • icon icon Institute Istituto Europeo di Design (IED)
  • icon icon Area Art, Fashion & Design
  • icon icon Sub Area Fashion, Design, Art, AR/VR, Architecture, Photography, Management
  • icon icon Category Postgraduate Programs
  • icon icon Course Master in Brand Design and Management: Food, Wine and Tourism

  • icon icon Campus Firenze Campus
  • icon icon Next intake January
  • icon icon Language English

About Course

  • 11 Months
  • Full-time  

  • 6th edition - What does it mean to create and manage a brand in the food industry? How to market a wine company and work on its identity? How to integrate tourism in all of that?

    From branding techniques to service design, the goal of the Master course in Brand Design and Management: food, wine and tourism is to help students and young professionals to develop their skills as future Managers of the horeca industry, integrating food wine and tourism into lifestyle offers.

    The course, held in Florence and Barcelona, provides transversal skills in service design applied to hospitality and tourism, understanding the different points of view of the two different cultures.

    Catalunya and Tuscany built their branding strategies on the territoriality value as a key for global distinctiveness. Thanks to this Master, students have the possibility to experiment the different branding and project management methodologies that two of the most important touristic destinations in Europe successfully use.

    Professional Opportunities - The goal of this Master is to implement and strengthen the skills required to take on strategic roles in tourism, food and wine based brands. The Master is also designed to train professionals in the construction and management of formats/services in hospitality, as well as communication experts in the Food & Wine sector.

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