Undergraduate in Fashion Marketing

Course Details

  • icon icon Institute Istituto Europeo di Design (IED)
  • icon icon Area Art, Fashion & Design
  • icon icon Sub Area Fashion, Design, Art, Animation, Architecture, Photography
  • icon icon Category Undergraduate Programs
  • icon icon Course Undergraduate in Fashion Marketing

  • icon icon Campus Firenze Campus
  • icon icon Next intake October
  • icon icon Language English

  • icon icon Campus Milan Campus
  • icon icon Next intake October
  • icon icon Language English

About Course

  • 3 Years
  • Full-time | 180 Credits  

  • Those involved in marketing in the fashion industry have a deep understanding of the system, processes, methods and materials. They knows how to read the industry and the market and uses their skills to become an important point of connection between the company and the target.

    The Undergraduate course in Fashion Marketing addresses the cultural issues, techniques and methodologies necessary to build an innovative strategic marketing and communication project, with particular attention to the digital world, social media and the challenges of ethics and sustainability. Much of the teaching deals with the theme of marketing intended both as a communication tool for the brand and the product, and as a study discipline applied to market logics.

    Professional Perspectives – Brand and Communication Specialist, Merchandising Specialist, Product Manager, Fashion Buyer, Retail & Store Specialist, Digital Coordinator.

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