Experience economy is distinctive from service economy, focusing on the way consumers enjoy their experience rather than the product or service itself. This pathway explores the rise, viability and impact of the events and experience industry and gives you the practical skills needed to understand, and act upon, the demands and challenges of creating and managing bespoke experiences in global markets.
Building on a strong business management foundation, you’ll learn how to conceptualise and plan events while handling all aspects of the management process, including venue selection, operations, logistics, design, marketing and health & safety. You’ll also learn to work with the unique demands, needs and challenges of your clientele while exploring how your decisions can influence consumers, stakeholders, partners, employees and shareholders. Adopt a luxury angle and enhance consumer experiences by making use of technology, storytelling and targeted content – profiling customers and implementing creative campaigns using AI, big data and social media.
Practical, experience-based simulations and challenges with industry experts will expose you to real-world business issues and give you the strategic skills to combat them. You’ll have the option to undertake an independent placement or enterprise project to gain further industry experience, or you can study abroad for a term at one of Regent’s international partners to broaden your understanding of management and enterprise in a global context. You’ll also have the opportunity to learn a new language – preparing you to work in an international arena.
A global perspective is a core aspect. Learning about other cultures and interacting with students from all over the world will prepare you to work in the global business arena. You will also have the opportunity to learn a new language.
This degree will train you as an innovative experience manager, who is able to create bespoke events that meet the unique demands and needs of your clientele.
Successful completion of this degree will equip you with the skills and attributes you will need to lead people and projects in the Fourth Industrial Revolution. Your flexible, informed and proactive approach will enable you to pursue a career as a leader, manager, strategist or entrepreneur in many different sectors across the world.