This combined pathway focuses on the intersections between fashion buying and marketing.
Exploring both business functions, you will learn how to create integrated strategies that attract target markets and increase sales.
This pathway will build your understanding of the fashion market and give you the marketing skills and buying knowledge to work across both disciplines. You will explore key buying and marketing practices and learn how these two functions work together to create engaging design stories across a range of platforms.
In practice, you will draw upon this understanding to create integrated strategies that are consistent with target markets and audiences. Live projects will teach you how to blend creative storytelling with business acumen. You will explore a range of innovative marketing techniques including the use of influencers and celebrities, social media marketing, collaborations, pop-up stores and brand extensions. The pathway also examines how the product development, buying and merchandising processes work within contemporary fashion business and marketing.
This degree will train you to become a visionary fashion marketer or buyer who is able to create a consistent design story from range to rail.
- Brand marketing
- Digital marketing
- Event management
- Fashion styling
- Personal shopping
- Public relations
- Social media marketing