Domus Academy is a living laboratory. An incubator of talents and a springboard for interdisciplinary adventures. A place where stellar careers are launched. At Domus Academy, we can help you become a protagonist in the highly competitive world of fashion and design. Offering one-year master’s courses in a wide variety of design specializations, the school centers around its unique “learning by designing” methodology.
In the early eighties, Milan emerged as the epicenter of Italian design. Yet no one in the city was teaching design in a formalized way. Top art critics and designers recognized an extraordinary opportunity to fill this void and mentor the next generation of designers. In 1982, they founded Domus Academy, Italy’s first postgraduate design school.
The founders envisioned a school where students and faculty members from all over the world would meet and exchange ideas. A school that would bring company representatives in to lead real-world projects focusing on the most important aspects of contemporary design.
During the early years, leading designers such as Ettore Sottsass, Alessandro Mendini, Denis Santachiara, and Philippe Starck were involved as lecturers and workshop leaders. Domus Academy quickly developed a strong reputation on the international stage for its “learning by designing” methodology and its humanistic approach, which considers process more important than results and places human beings as the central aspect of any project.
Today, Domus Academy continues to involve top names in the design world as mentors and visiting professors. Students are free to express their personalities in a context that promotes both diligence and mistakes as first steps toward creating a successful project. The school has remained faithful to one of its founding principles: that, rather than just offering new solutions, design must also reveal new problems.
The Department was born with the objective to work on the whole universe of urban experience. In this perspective, the department has created a training project of excellence able to reflect on the changes and transformations of the built space, promoting a permanent research activity for design models and solutions that are appropriate and innovative.
Domus Academy has always had a wide and multidisciplinary approach to design research and teaching, which makes it possible to have a wide vision on design. The Master in Interior and Living Design intends to focus on the need to explore all aspects that concern design: from the most technical to the most intuitive ones, and to combine them in order to contemplate the various nuances of meaning in the words to live, to dwell, to use. Milan offers a wide range of historical and contemporary stimulating examples; its long tradition in experimenting and finding practical solutions to the problems of living and dwelling makes it unique.
The Course Begins : January, September
Course Duration : 12 months
The Master course in Interior and Living Design lasts 12 months and starts in September. The first eight months of the course are focused on the teaching activity that includes a part of theoretical contributions divided into three main areas:
and a practical part consisting of:
The Master course in Interior and Living Design aims at creating a new profession: a spaces and services designer who knows how to combine technical/design knowledge with a solid cultural background and with the strategic ability to identify new user scenarios. A designer who is aware and interested in any process as well as in its management over time.
The aim pursued in the course is to provide a cultural knowledge that is half way between the arts and other disciplines and that represents the access code to the new world, and which is adequate to develop a synergic project – similar to design direction – that will always take into account its material and immaterial aspects. Domus Academy’s teaching approach is to foster the students to have an aptitude for the problem setting approach and to develop their own poetical language by exploring, experiencing and constantly questioning the meaning of their own work.
The world’s urban population is rapidly increasing and cities are the stage for important changes, which are the result of trends and dynamics that have been taking place for a long time.
Cities are the place where new phenomena as well as new issues arise, but also the laboratory where, by experimenting innovative models and urban transformation processes, it’s possible to formulate the proper answers to the expectations and needs of citizens, interest groups and institutions who identify themselves in the city.
The Master was born with the objective to work on all the topics concerning the urban experience. In this perspective, it has created a training project of excellence able to reflect on the changes and transformations of the space of the city, promoting a permanent research activity for design models and solutions that are appropriate and innovative in the field of architecture, landscape and urban planning.
The Course Begins : September
Course Duration : 12 months
The Master in Urban Vision and Architectural Design program, working on the interplay among the multiple project scales within the urban context, offers a vision where urban planning, architecture, landscape and design skills, social and anthropological analysis, communication and marketing tools, converge to create a new professional identity, able to redefine the functions and aesthetics of the urban space.
The Master, in order to provide complex professional skills, uses innovative analysis tools and design methods on different levels, with a particular focus on architecture, landscape, urban planning. Environmental sustainability and renewable energy topics, that can’t be ignored in any contemporary scenario, represent a transversal research and project theme.
The program is structured around five modules dealing with the different project scales: Tools and Languages, Strategies and Vision, Architectural Link, Urban and Landscape Design, Architectural Design. They consist of lectures and research and design workshops
Moreover, students are involved in
During the last three months students develop the Final Master Project, a personal project focusing on specific urban and architectural issues. The student is required to present the work by an oral dissertation, a digital presentation and a model.
The Master Urban Vision and Architectural Design offers several job or requalification opportunities at national and international level as Urban and Architectural Designer
Designing, producing, promoting and marketing a product or a service in the post-industrial society of information, requires designers with very specific skills, able to dialogue with different players and to handle the market following non-conventional rules.
The Master course in I-Design comes from a challenge: to bring the originality of Italian Design in the world of Information and Communication Technology (ICT). The course represents the natural evolution of a series of training and research initiatives developed in Domus Academy since 1983 on theme of technological innovation and on the design of intangible relations with interactive objects and services. It is part of a permanent laboratory on the themes of digital information with the culture of design at its centre, intended as knowledge of the changing world and as a way of learning by designing. I-Design is a direct connection to the themes of information and interaction, but it is also a reference to the culture of Italian Design and of the Made in Italy, as original approach in balance between design and corporate culture. It blends creative skills and understanding of the media with the ability to transform design visions into business opportunities by adopting points of view connected to the market strategies and logics.
Course Duration : 12 months
The programme of the Master course in I-Design lasts 12 months and is mainly articulated into 2 semesters.
First semester (September-December). The first semester is a full immersion in the “teamwork design” activities to update the skills students have acquired in their backgrounds and to bring them towards a common vision. The lectures held during the first month are aimed at connecting the world of ICT and design culture to social and economic sciences, artistic practices and technological experimentation through a constant multidisciplinary confrontation. The workshop activity follows. The workshops are aimed at creating concepts and scenarios on themes such as interactive objects, tools and environments, media and languages formats and services related to digital media.
Second Semester (January-July). The second semester is dedicated to the preparation of the Master thesis. The students will choose a specific theme of I-Design to develop and broaden, by elaborating a personal project through a multidisciplinary point of view based on the ability to understand the complexity of current design activity. The course finishes with the presentation of the thesis and with the final exhibition “Aperto al pubblico”.
The objective of the Master in I-Design is to train designers with practical and conceptual tools, needed to develop concepts and strategies for the ICT world,blending design and creative sensitivities with more specific skills.
The students attending the course will develop skills and abilities able to cover several design and strategic roles, such as:
The possibilities of employment can range among:
The concept of branding is moving away from the traditional idea of creating an "image" to represent the name and the values of a company, by exploring a broader view, that incorporates several disciplines, from visual design to sound design, from storytelling to consumers' psychology and marketing techniques, thus addressing a strongly integrated approach whose aim is to identify the core assets and to orchestrate them into a consistent brand identity.
Branding is now much more than the definition of a visual image: it's the creation of a rich and attractive environment, to catch the consumer's attention and bring him into the brand world, to share the brand values and to become an informal sponsor of the brand.
The Master in Visual Brand Design is a unique opportunity to acquire hands-on competencies and in-depth knowledge on how to design the identity of a company and/or organization, by integrating graphic design skills with strategic thinking.
The program of the Master Course in Visual Brand Design has a structure consisting of three main parts:
The Master Program in Visual Brand Design is aimed at giving the participants the skills to become visual brand designers with a complex and rich approach, or brand managers capable of orienting the company needs towards an innovative direction, working as freelances or inside medium/big sized companies in the fields of Fashion, Design, Events and Expos Management, Digital Media and Services, or in Public Administrations.
Fashion companies are constantly looking for people capable to match creativity and management: a new generation of managers, suited to the specific requirements of Fashion.
Domus Academy, thanks to its long lasting experience in Fashion education, has taken this challenge and has developed a unique approach to work out and strengthen the peculiar managerial competences necessary to work within the Fashion world.
The Master in Fashion Management aims at shaping and developing the competences of managers capable to understand and play the rules of Fashion. The Programme follows a cross-field and multicultural approach, matching management and fashion styling, linking knowledge of the product to sensitivity to fashion.
The Master represents a gateway to enter the Fashion world. It aims at creating different profiles among the several areas of Fashion, as product and brand management, distribution and communication.
The Master in Fashion Management will provide participants with a strong, robust basis of fundamental managerial tools and with the necessary conceptual framework to understand and follow modern fashion languages and trends. Participants will also have the possibility to gain direct experience developing projects on specific topics chosen among the hottest issues in Fashion, and they will have the chance to work together with the most outstanding professionals and the most prestigious fashion brands. A series of meetings with companies’ executives and visits to fashion companies will be a key element of the programme. (2010 VIP Photogallery )
The Camera Nazionale della Moda Italiana (National Chamber of Italian Fashion) recognises the elevated level of Domus Academy's Master in Fashion Management.
Domus Academy is proud to communicate that one of the students enrolled in Fashion Management Master Course 2011 will have the chance of doing a four-months internship at Camera Italiana Buyer Moda – Milano that affiliates the most prestigious high-level multi brand shops in Italy.
The Master in Fashion Management will consists of three main phases:
The objective of the Master in Fashion Management is to train professionals capable to blend their creative sensibility with managerial skills. Students attending the course will have the possibility to occupy positions as Product Manager, Brand Manager, Store Manager, Retail Manager, Communication Manager, Fashion Buyer.
In a competitive market, where visual communication plays a key role in the success of companies, our program aims at providing participants with the tools and competences for the new profession of the Visual Fashion Brand Communicator. This strategic figure will be able to create, through photographic shots, the “fashion message” making the products appealing and so giving an added value to the creativity of designers. He/She will be the aesthetic coordinator of the point of sale where the brand values will be highlighted by researching the most effective way to reach the reference target market.
The program consists of three phases where students will learn to see what is new and trendy from a fashion perspective.
Participants will be able to develop a career as Fashion Stylist or Visual Merchandiser, starting their own business or working for fashion companies. They will be able to work for fashion magazines, advertising agencies, TV, as Celebrity Assistants and in all those areas strongly involving visual communication skills.
Business Design is the concept of generating new business and innovation through design. The program is an educational project aimed at training students to think creatively and learn how to develop their own innovative and original ideas.
The Master course in Business Design has been designed with the aim of underlining the importance of Design for production, economy and quality of life. The rationale underpinning the Master in Business Design is the concept of generating new business and innovation through Design starting from the idea that Design is the key factor to generate socio-cultural transformation including changes in mode of production, to overcome the current inadequacy of the traditional paradigm.
In addition to providing the foundations for an all-round understanding of the design’s body of knowledge, this course is aimed at empowering the students’ ability to think creatively and learn how to draw upon a variety of resources in order to develop their own innovative and original ideas.
Historically the Master in Business Design has been conceived to carry out in an educational program the outcomes of a field of research developed since the foundation of Domus Academy, aimed at verifying the “Italian way to do Design”, where the design's contribution is required since the early beginning of the product development process, and the designer represents a strategic partner in a business venture by actively participating in the entrepreneurial challenge, to change and to develop new products and services.
The Master's didactic approach aims at these formative objectives:
In 2009, for the third year, Domus Academy has been nominated by Business Week as one of the 30 best Schools of Design in the world.
Giovanni Garibaldi, USA
The Course Begins : January, September.
Course Duration : 12 months
The course operates prioritizing an original “learning by designing” approach. Emphasis is placed on:
The teaching activity of the Master course follows a structure consisting of two main parts:
The first part of the course is mainly didactic and is articulated in lectures, practicals, tutorial sessions and student centred learning and workshops. Workshops are project work-based activities designed to give students a working knowledge of different core subjects. These would encompass aspects of experimental entrepreneurship, as well as issues pertaining the requirements of a company brief.
The second part is the Final Master Project, an individual activity that the student is asked to produce under the guidance of the Master in Business Design staff and a mentor chosen among the visiting professors of the course.
Students’ work is constantly supported by Tutors, Course Director, Project Leaders, Project Assistants as well as by visiting lecturers, advisers and designers.
The course lasts 12 months. Lectures are held from Monday to Friday, from 09.30 to 13.30, and from 14.30 to 18.30. Attendance is compulsory. Lectures and workshops are mainly held in English language.
In order to read the full Master's program download the Master handbook
The evolution of markets and the competitive scenarios have determined numerous changes in the corporate management as well as the need to create new professional characters able to face problems with evolved approaches, if compared to the past.
The Master in Business Design is addressed to graduates and young professionals coming from design and creativity related faculties, economic and human science, who wish to learn how to combine creativity, business and entrepreneurial mind set through a multidisciplinary approach.
Participants will develop competences to occupy senior positions as Design director, Creative director, Project manager in sectors like Design, Food, Leisure, Tourism, Consumer Goods, Media, Social business, Public and cultural institutions, Consultancy, ICT. Students are also trained to be entrepreneur of their own projects by starting new business venture through design concepts and methodologies.
The Master in Product Design program combines cross-disciplinary studies of design thinking with hands-on experience.
You will have the opportunity to work on projects with companies on the front lines of product design, engineering, and business. You will learn how to analyze current industry directions, anticipate future trends, and explore new territories in design, technology, fabrication, and distribution.
The Course Intake : January, September
Course Duration : 12 months
The Master in Product Design program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the program leader, and project leaders will guide you via individual coaching and mentorship.
This program trains professionals capable of designing products for various industrial sectors on both a local and worldwide scale. Graduates can launch their own company or join design firms, architecture/design studios, or research environments.
Job titles include:
In the Master in Service Design program, you will learn new skills in storytelling, prototyping, problem-solving, and business design that you can apply to developing intuitive and relevant service ideas.
Through observing users, you will detect unmet customer needs and develop physical and virtual systems of service experience, working in close contact with professionals from private and public sector organizations.
The Master in Service Design program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the program leader, and project leaders will guide you via individual coaching and mentorship.
Graduates of this program may choose to launch their own business or to find employment in established organizations such as service companies, design consultancies, corporations, or public sector agencies.
The Master in Fashion Design program combines fashion studies with intensive studio practice. You will refine your own creative vision as you meet the challenge of designing new clothing and accessories for existing fashion brands.
Your projects will combine conceptualization with textile manipulation, garment prototyping, branding, and image-based storytelling. You will develop a sophisticated understanding of the fashion industry and prepare for an exciting career within it.
The Master in Fashion Design program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the program leader, and project leaders will guide you via individual coaching and mentorship.
Careers in the fashion design field are numerous and varied. Many of our alumni have worked for top brands or launched their own labels and collections.
In the Master in Luxury Brand Management program, you will learn how to help luxury brands develop meaningful values, powerful messaging, and memorable customer experiences. You will analyze the individual and social behavior of customers and apply your insights as you plan new products for a luxury collection, create fashion editorials, or design compelling displays of luxury goods.
The Master in Luxury Brand Management program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the program leader, and project leaders will guide you via individual coaching and mentorship.
Graduates of this program may find employment in the fashion, product design, retail, or hospitality industries.
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