Bachelor in Transportation design

Course Details

  • icon icon Institute IAAD - Istituto d'Arte Applicata e Design - The Italian University for Design
  • icon icon Area Art, Fashion & Design
  • icon icon Sub Area Fashion, Design, Architecture, Car / Transportation / Automobile
  • icon icon Category Undergraduate Programs
  • icon icon Course Bachelor in Transportation design

  • icon icon Campus Turin Campus
  • icon icon Next intake October
  • icon icon Language Italian & English

About Course

  • 3 Years
  • Full-time  


    IAAD department of “Car Body Architecture” first in Italy opened in Turin in 1978. Since 2008 the Department of “Transportation design“ is entitled in memory of Andrea Pininfarina. Since 2016, Giorgetto Giugiaro is its President and Maestro.

    The specialization in Transportation design deals with the study of the main means of transport with a focus on mobility systems and environmental sustainability. Designing a vehicle does not just mean giving birth to a show car. The aim of the course is to train aware designers, transmitting them the importance of knowing the referring market and the society that embodies it: designing today must take into account technological, social, marketing needs, budget constraints and environmental sustainability. Designing is about allowing people to continue moving from one place to another efficiently, even having fun, but limiting as much as possible the environmental and economic impacts.

    Transportation design syllabus provides a foundation disciplines such as history and criticism of design, to move gradually to more specific subjects such as theory of perception, Gestalt psychology, basic design, science and technology of materials, techniques of representation, design of the product system, car design, motorcycle and scooter design… And then, of course, free-hand drawing software and aid in the design, such as Photoshop, Alias and Rhino.


    Turin is the undisputed world capital of automotive design and one of the centres of excellence in the international automotive industry: the great Italian production of Fiat, Lancia, Alfa Romeo and Ferrari, the design of Giugiaro and Pininfarina, Bertone, the automotive innovation of Centro Ricerche Fiat, the robotic technologies of DEA, Comau and Rambaudi, the innovation of Oxygen (electric alternative mobility), not to mention an enormous satellite activities that serves not only Fiat, but almost all of the major car manufacturers in Europe and the world. To confirm this today also Chinese design companies choose Turin as European seat.

    Thanks to this important supply chain, IAAD Transportation design department is flanked by a pool of important partner companies both public and private, which contribute to the activation of research projects, special lectures, workshops and seminars, company visits, educational activities and internships.

    IAAD has also many partnerships with international companies like Renault, Yamaha, Ducati, Volkswagen, Piaggio, Honda, Mercedes… offering its students several opportunities to work alongside leading international experts.

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