Master in Fashion Creative Direction

Course Details

  • icon icon Institute Istituto Europeo di Design (IED)
  • icon icon Area Art, Fashion & Design
  • icon icon Sub Area Fashion, Design, Art, AR/VR, Architecture, Photography, Management
  • icon icon Category Postgraduate Programs
  • icon icon Course Master in Fashion Creative Direction

  • icon icon Campus Barcelona Campus
  • icon icon Next intake January
  • icon icon Language English

About Course

  • 6 Months
  • Evening | 60* Credits  

  • Now that branding means so much more than just a logo, the role of creative directors is gaining ground. These professionals take care of steering a brand through the conceptual universe guided by its values, messages and personality. And just as branding encompasses everything a product cannot convey on its own, the concept of “fashion” covers more than just clothing. A brand’s history, values and creativity create a powerful identity that can appeal to emotions and create a sense of belonging.

    The Master in Fashion Creative Direction draws on the intangible side of a product that is crucial for it to succeed: the emotional value of fashion brands. This involves exploring all the creative tools available to produce innovative solutions that define a fashion brand, make it desirable and engage its target audience through different channels (concept, communication campaigns, fashion shows, the digital environment, events...).

    Job opportunities:

    • Freelance or in-house editors and artistic directors in the media.
    • Advertising and PR agencies specialising in consumer fashion, luxury, technology and lifestyle brands.
    • Start-ups focused on the field of fashion.
    • Digital communication departments in fashion companies.

     *Credits: The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.

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