About Macromedia University

Design – and so much more

From A for Apple to Z for Zalando: brands influence our purchasing decisions, are emotionally charged, and of the utmost importance for companies in all industries. In the Master’s programme Brand Management you will learn innovative strategies to build and manage strong brands in times of digital change.

Brands in the spotlight

The Master in Brand Management provides you with valuable expertise in marketing, brand management, and public relations, but also in design and creative techniques. You learn to design image and brand campaigns and are given tools to competently build and manage brands in the digital age. You can test and deepen your knowledge in various exciting practical projects.

Would you like to complete the Master’s programme in Brand Management at Macromedia University of Applied Sciences? Then we look forward to meeting you at our locations in Munich and Berlin.

Leadership with responsibility

The digital transformation is changing our economy to an unprecedented extent. Competent business management is therefore more important today than ever before. The Master’s programme in Business Management comprehensively prepares you for a responsible management position in an industry of your choice.

Fit for leadership:

Those who want to make sound management decisions need more than just business know-how. They need to keep an eye on the two megatrends of our time: digitalisation and the demand for sustainability. Good management personnel need technical and analytical skills, but also psychological sensitivity and entrepreneurial visions.

The Business Management Master’s programme at the Macromedia University of Applied Sciences teaches you all of this. In addition to theoretical basic knowledge in business management and marketing, you will learn about the requirements of the modern working world – in practical projects that will help you develop professionally and personally.

Explore the World of Design

Creative design is something wonderful. However, the only way to create an appealing product is to successfully bridge the gap between design, marketing, and project management. This is where Design Management plays a key role, and you will discover all of its facets in the Master’s programme at the Macromedia University of Applied Sciences.

Broad Knowledge, Flexible Options:

Your Master’s degree in Design Management provides you with theoretical knowledge, important soft skills, and above all, a lot of practical know-how. You will learn the important role of design management in companies and can convincingly assume this role after graduation – not only in media, but in any industry you’d like to work for.

Through the diverse projects during your studies, you will get a good overview of the various opportunities that are available to you after graduation.

Help Shape the Digital Evolution

Are you fascinated by the possibilities that eCommerce and eBusiness bring with them? Then the Digital Media Master is just the right thing for you. Immerse yourself in the world of technical innovations and lay the foundation for your career in the digital age.

Success in the Digital Age:

The digital world is transforming our working and living environments across all sectors. Comprehensive broadband data networks and mobile devices are revolutionising our lifestyle and creating entirely new business models – for example in the travel industry, music sales, or in cashless payment.

The digital transformation is only just beginning. With a Master’s degree in Digital Media Business, you are ideally equipped for the future and can actively shape innovative digital products and services.

Always at the cutting edge

There is no other sector in which digital change is taking place as rapidly as in the media industry. In order not to lose touch, it is not only media companies that need highly qualified management. Other sectors also need to be well positioned, for example in marketing, media planning and PR. Your Master’s programme prepares you optimally for this.

Fit for leadership:

The Master’s degree in Media and Communication Management provides you with in-depth knowledge of media management, marketing and public relations. You will learn relevant models and processes to manage information in a targeted manner, to work cross-medially and to assume responsibility as a manager in this rapidly changing environment.

By the way: Your career opportunities are not limited to the media industry – after all, digital technologies permeate all areas of life and the economy. Competent professionals who keep pace with this development are in demand everywhere.

Design the City of the Future

Autonomous driving, the advance of digitalisation, the continuing population growth, push for more sustainability: our cities are facing enormous changes. With a degree in Smart City Design, you can actively shape the urban living space of tomorrow.

Into the Future with Smart City Design:

The Smart City Design degree programme provides you with theoretically sound and practical expertise in urbanism, urban planning and development, architecture, and digital services in urban spaces.

It combines teaching content from economics, management, and design and provides you with tools to analyse requirements, opportunities and risks. Central topics include cutting-edge developments such as renewable energies, e-government, and autonomous driving.

Welcome to the city of tomorrow

The interdisciplinary Master’s programme Smart City Management offers you a balanced mix of urban planning, business management and digital technologies. Be part of the process when new concepts for sustainable energy production or sharing models are planned and implemented.

Help shape urban living spaces:

Smart City Management uses digital technologies to make life in urban areas more comfortable and safer. This applies equally to public and private spaces – from autonomously driving vehicles to mobile network expansion and smart homes. Transport, architecture, education and training and many other areas are affected by the digitalisation of urban living spaces.Would you like to help shape the “Digital City”? Then the Smart City Management Master’s programme is the right choice for you: In addition to theoretical expertise, you will learn what modern urban planning is all about through practical projects.

Marketing with Vision

What do marketing measures look like that are not solely aimed at a quick increase in sales, but at long-term success? The Marketing Master’s programme at Macromedia University of Applied Sciences teaches you in theory and practice what constitutes strategic marketing in today’s world and what role digitalisation plays in this.

Leading Companies and Brands to Success:

You can study Strategic Marketing in Munich and Berlin. The Master’s programme conveys well-founded, contemporary expertise in the areas of marketing strategies, brand management, management theories, and entrepreneurship – with a constant eye on the demands of an increasingly digital world.

By the end of your studies, you will have learned to align complex marketing measures with strategic goals and to create a strong brand identity. Your tools will include competitive analyses, press relations, and social media activities

Marketing with Vision

What do marketing measures look like that are not solely aimed at a quick increase in sales, but at long-term success? The Marketing Master’s programme at Macromedia University of Applied Sciences teaches you in theory and practice what constitutes strategic marketing in today’s world and what role digitalisation plays in this.

Leading Companies and Brands to Success:

You can study Strategic Marketing in Munich and Berlin. The Master’s programme conveys well-founded, contemporary expertise in the areas of marketing strategies, brand management, management theories, and entrepreneurship – with a constant eye on the demands of an increasingly digital world.

By the end of your studies, you will have learned to align complex marketing measures with strategic goals and to create a strong brand identity. Your tools will include competitive analyses, press relations, and social media activities