Sub Area
Fashion
Design
Art
Photography
Management
CategoryPostgraduate Programs
CourseMaster of arts in Fashion Design And Management
CampusRome Campus
Next intake
November
Language
Italian & English
CampusFirenze Campus
Next intake
November
Language
Italian & English
About Course
2 Years
Full-time | 120 CFA/ECTS Credits | 4 semesters
The students, immersed in the creative synthesis of contemporary fashion design, also develop managerial abilities typical of modern industry.
The creation, management, commercialization and communications aspects of the fashion system become a single in-depth study path in order to reach a suitable project proposal that may be integrated into today’s cultural and industrial reality.
The analysis and study of buying impulses, of persuasive levers, and of the latest market, management, and communication strategies allow the student who has technical capabilities in fashion design to interact and compete in the fashion business with extreme professionality and competence.
COURSE OBJECTIVES:
Analysis of the creative processes in fashion design;
In-depth research into the design methodology of the fashion system;
Understanding of the dynamics of communications used in various media;
Analysis of the business strategy in the fashion sector;
Management models aimed at customer satisfaction;
Analysis of needs for the fulfilling of “customer dreams” finalized at the design of the ideal product;
In-depth research into the interactions between marketing, advertising, quality control, training, and human resources as an approach to strategic management;
Creation of capsule collections to verify the outcomes of the design project;
Final fashion show of collections created by the students