At the beginning of the course, participants will identif y a company and use a design thinking approach to discover weaknesses and threats that are making its future uncertain. Then, they will apply business design methods to define a viable proposal to pivot its business model. In the latter part of the course, the participants will adopt a service design mindset to develop an innovative, human-centred product/service system that can be delivered to the market in a very short time frame, to boldly reorient the company toward a successful direction.
STRUCTURE – SUBJECTS:
Product/service system innovation
On successful completion of the course, students will be able to:
Demonstrate a clear understanding of the current complex global business context applying an original interpretive perspective;
Use a design thinking approach to detect the key factors related to a company situation;
Apply business design methods to define why and how to effectively pivot its business model;
Adopt a service design mindset to develop innovative product/service systems;
Elaborate a product/service system innovation project at fast pace and under pressure.