In this short intensive course, the participants will explore the complexity of visual languages and intent while being introduced to essential filmmaking principles and the technical skills to allow personal iterations in a range of video formats. Participants will approach visual narration and style while designing and producing a video project from script to screen. The participants will have the opportunity to investigate and realize a video content directed toward one among different areas of creative industries; short fashion film, brand video, creative personal narrative or video for social media.
STRUCTURE – SUBJECTS:
Format, intention and style_content
Video languages and integration into creative process
Narration and storytelling
Video making fundamentals
Product/service system innovation
On successful completion of the course, students will be able to:
Analyze video style and content from online sources to inform a personal video project in different communication contexts;
Develop an informed narration to guide the video project;
Organise the production process, including planning and technical components to create a video to a professional standard;
Design a video consistent with the intention of the brief to complete with a defined visual language;
Appraise the storytelling and effectiveness of one’s own final output within the selected media context.