Course Details
Institute IAAD - Istituto dArte Applicata e Design - The Italian University for Design
Area
Art, Fashion & Design
Sub Area
Design
Management
Car / Transportation / Automobile
Category Postgraduate Programs
Course Master in Transportation design - Motorcycles & Personal Mobility
Campus
Bologna Campus
Next intake
May
Language
English
The IAAD. Transportation design department offers two Master Programs:
– Transportation Design – Automotive & Interaction Design
– Transportation Design – Motorcycles & Personal Mobility
Both Masters are structured in a Preliminary Module – which both courses have in common – of about 6 months in which specific Transportation Design skills and tools are taught and a Master Module of about 10 months oriented to the different areas of design.
The Master aims to respond to the ever growing demand of the sector to include young designers in its teams, capable of understanding and interpreting the continuous changes affecting the “two-wheeler” industry, first of all the generational change from “petrol heads” to “digital natives” who appear to have rediscovered interest on the subject, according to new and different life-style, new social awareness, together with the always alive need of freedom that characterize this activity.
Design wise a new approach is needed especially in reference to phenomena such as the electrification of vehicles, urban “bike sharing” and the growing diffusion of “light vehicles” such as e-bikes but also “slow vehicles” such as electrical kick scooter and personal devices, increasingly used in synergy with the car or as an alternative to public transport.
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