BA/BA (Hons) in Fashion business, digital communication & media

Course Details

  • icon icon Institute Istituto Marangoni
  • icon icon Area Art, Fashion & Design
  • icon icon Sub Area Fashion Design Art Management Fragrances & Cosmetics Product
  • icon icon Category Undergraduate Programs
  • icon icon Course BA/BA (Hons) in Fashion business, digital communication & media

  • icon icon Campus Milan Campus
  • icon icon Next intake October
  • icon icon Language Italian & English

  • icon icon Campus London Campus
  • icon icon Next intake February, October
  • icon icon Language English

About Course

  • 3 Years
  • Full-Time  

  • In a media-dominated world, being able to communicate and connect with consumers and engage them through different media techniques or digital channels is one of the most sought after and relevant skills in the fashion, luxury and creative industries.

    The digital communication landscape has captured the interest and imagination of hundreds of millions of people.

    In the last few years and in the current post Covid scenario digital and social media have been questioning how we view connectivity, luxury, communications, news, relationships, advertisement and entertainment. This three-year full-time course provides a broad education into cultural, creative and social fashion business contexts along with contemporary communication channels, including online tools, with video, fashion films, printed and digital media using images and copy, together with the most innovative technologies, to create and enhance business communication strategies specifically for the fashion and luxury markets. 

    Students will be encouraged to grow and show their imagination, to communicate with others and to find connection, communication and engagement. They will take advantage of a multimedia approach, learn how to use various strategies, including social media, video and content management, to help you improve communication efficiency in the modern age.

    Possible career paths:

    • Digital marketing manager
    • Media planner/media manager
    • Communication manager/director
    • Marketing manager
    • Multimedia content designer
    • Social media editor/manager

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