About Course

• 6 Weeks
• Full-time | Online | 45 hours | 3 days/week  

• This short course enables participants to evaluate how fashion businesses can unlock the potential of AI and Big Data innovations to develop successful strategies, and evolve their business models and value chain strategies through digital transformation.

  In the context of discussing Fashion 4.0, digital transformation is approached from business and management perspectives with a special focus on reshaped business models, smart value chains, digital cultures and leadership. The course will examine the various challenges facing fashion businesses in building a solid base for digital transformation, and in realising the full power of data and AI, while preserving their DNA and relevance. There is an extensive focus on how fashion businesses can capitalise on the integration of Big Data and AI into business strategies, and how this is utilised to improve the relationship with various stakeholders, cut costs, improve the quality of products and services, and provide valuable customer’s experiences.

  Upon completion of this short course, you will be equipped with the knowledge and skills to:

  • Develop an in-depth understanding of the intercorrelated relationships between digital transformation, Industry 4.0, analytics and big data in fashion and retail.
  • Evaluate how fashion business models and value chains are shaped, driven and transformed by innovations in data, analytics and artificial intelligence
  • Identify the potential opportunities and challenges that could emerge from the relationship between big data and artificial intelligence, with a focus on the fashion industry.
  • Assess the extent to which artificial intelligence and big data are reshaping the future of Retail and their implications on consumer behaviour, leadership and management practices.