Target: this course is aimed at professionals who want to deepen their knowledge of digital marketing and communication, e-commerce platforms and new technologies to support the management of fashion and luxury brands. The course is suitable for those who want to develop a digital-based business by adopting innovative strategies that combine creative thinking and brand management. Fashion e-Commerce & Digital Marketing: become a fashion expert and develop innovative strategies for a successful e-business.
In this course, participants will learn how to analyse an e-commerce platform by recognizing the different product and service strategies. You will learn how to develop digital content to engage the online consumer through visual storytelling. By deepening digital marketing, the course will also focus on the study of the advanced tools needed to analyse the target and personalize the online offer.
The goal of this course is to be able to manage a successful e-commerce for fashion and luxury brands and create an engaging customer journey for the contemporary consumer. The course is completed with the study of technological and innovative tools to support the creation of communication strategies, with the use of virtual reality, augmented reality, try-on technology, and new digital media.
Participants will be trained on the strategies and tools to enhance the digital communication of a brand or e-commerce platform, through innovative tools and content strategies. They will be able to collect and analyze data to recognize new market and target opportunities to develop a successful e-business.
- Digital content creation
- Design Thinking
- E-business Management
- Innovation and New Media: VR, AR, and new digital tools
- Data Analytics