Marketing for Luxury - Online

Course Details

  • icon icon Institute Istituto Marangoni
  • icon icon Area Art, Fashion & Design
  • icon icon Sub Area Fashion Design Art Luxury AR/VR Photography
  • icon icon Category Short Courses
  • icon icon Course Marketing for Luxury - Online

  • icon icon Campus Milan Campus
  • icon icon Next intake January, June
  • icon icon Language Italian & English

About Course

  • Full-time | Online  

  • Short courses cover a variety of subjects, levels and duration to suit all preferences, and are also the perfect ‘taster’ or introduction to fashion programmes, useful when considering more intensive study, or for future career path development.

    Learn some of the key marketing and communication strategies for international ‘high-end’ consumers in the luxury fashion and design industries. On this course participants discover how companies determine the best marketing strategies of luxury brands and products by understanding the power of communication, the seduction of the brand, and the creation of ‘aspirational desire’ necessary to successfully market to consumers of luxury.

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