Master's Degree in Olfactory Experience Management for the Luxury Industry

Course Details

  • icon icon Institute Istituto Marangoni
  • icon icon Area Art, Fashion & Design
  • icon icon Sub Area Fashion Design Art Luxury Management Fragrances & Cosmetics
  • icon icon Category Postgraduate Programs
  • icon icon Course Master's Degree in Olfactory Experience Management for the Luxury Industry

  • icon icon Campus Firenze Campus
  • icon icon Next intake September
  • icon icon Language English

About Course

  • 1 Year
  • Full-time  

  • This postgraduate programme provides a comprehensive understanding of the most recent developments in luxury experiences. Participants will learn the most innovative marketing techniques to tell the story of a brand, a product, and interior spaces to engage customers and clients through multi-sensorial experiences – focusing especially on smell – in a carefully crafted environment, with the overall objective of “creating the dream”. Last but not least, the managerial ability to create your own project.

    LEARNING FOCUS:

    • Planning, developing and implementing olfactory and sensory experiences
    • Storytelling and customer engagement
    • Management of amenities, Economics and business management for hotels and spas
    • Niche perfumery and mood-enhancing fragrances or ancillaries products

    CAREER OPPORTUNITIES:

    • Olfactory/sensory experience Manager
    • Product Manager
    • Amenities & Private label Manager
    • Niche and Artistic Perfume Brand Manager
    • Niche Fragrances entrepreneur

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