Course Details
Institute Istituto Marangoni
Area
Art, Fashion & Design
Sub Area
Fashion
Design
Art
Management
Fragrances & Cosmetics
Product
Category Undergraduate Programs
Course Undergraduate in Fashion business & digital marketing intensive
Campus
Milan Campus
Next intake
February,
October
Language
Italian & English
Campus
Firenze Campus
Next intake
October
Language
Italian & English
Campus
Paris Campus
Next intake
October
Language
English
Management, social media, content management, brand storytelling, merchandising and buying are just some of the key skills of the successful business and digital marketing manager. They define the digital marketing plan for fashion and luxury companies, create communication and omni-channel strategies, and put them into action. For those with limited time available, the Fashion Business & Digital Marketing course provides the technical and theoretical concepts related to digital marketing for fashion.
Participants discover how companies determine the best strategies to optimise economic, production, distribution and digital aspects of the brand, and are introduced to the main indicators for measuring financial performance. They investigate the development of a collection and become familiar with some of the key sales channels for brand positioning through the study of high-profile fashion products and companies. Taking a fashion collection or luxury product from the design studio through to omni-channel distribution is a complex operation working in collaboration with design, production and sales teams.
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