Summer course in Fashion marketing and communication

Course Details

  • icon icon Institute NABA
  • icon icon Area Art, Fashion & Design
  • icon icon Sub Area Fashion Design Art Game Animation AR/VR Architecture Photography Management Media
  • icon icon Category Summer Courses
  • icon icon Course Summer course in Fashion marketing and communication

  • icon icon Campus Milan Campus
  • icon icon Next intake June, July
  • icon icon Language English

  • icon icon Campus Rome Campus
  • icon icon Next intake July
  • icon icon Language English

About Course

  • 2 Weeks
  • Full-time | 3 ECTS | 4 & 6 weeks sessions also available  

  • Introductory level

    This course focuses on the fashion industry from a business and management perspective. It will provide students the necessary tools to understand the dynamic context of Italian and international fashion business. Students will be introduced to fundamentals such as fashion industry sourcing, supply chain, fashion buying cycle, vendor selection and fashion buying decision criteria, retail brand marketing in the fashion industry, internationalization of fashion retailing, international branding, and flagship stores. This course is intended for students without any academic background in the specific subject area and for students attending their first year of university studies in Art and Design.

    Requirements

    This course is intended for students who have no background in fashion and who are attending or will attend their first year of university studies in art and design.

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