About Course

• 4 Years
• Full-time  

• This combined pathway with integrated foundation offers a practical, industry-focused approach to fashion styling that will give you the editorial knowledge and styling skills to succeed in this competitive career.  

  The integrated foundation has been specially designed to give you the introductory knowledge and skills needed to confidently progress to degree-level study.    

  In your foundation year, you will develop a broad understanding of the creative industries, touching on aspects of fashion design, fashion marketing, illustration, interior design and graphic design. Once you have successfully completed your foundation year, you will progress to the first year of BA (Hons) Fashion Marketing (Styling).  

  At degree level, you will explore the interactions between two key business functions: marketing and styling. You will learn how to understand the shifting media landscape so you can create looks that successfully communicate the latest fashion trends.Through your own market research, you will learn how to assess data, identify emerging trends and create directional trend materials.   Practical application is a core focus on this pathway. You will conduct your own fashion shoot, creating styles that demonstrate your understanding of current fashion markets and trends.  

  You will also have the opportunity to create your own fashion film as a promotional tactic. This practical exercise will help you understand how different techniques and commercial applications can enhance brand awareness and strengthen a brand’s unique personality. You’ll also be introduced to the history of fashion, looking at historical items of clothing and fashion imagery on display in museums and online.

  This degree will train you to become a cutting-edge stylist who is able to create collections that reflect and even catalyst the latest fashion trends.

  Careers:

  • Advertising
  • Brand marketing
  • Buying
  • Digital marketing
  • Event management
  • Fashion styling
  • Journalism
  • Merchandising
  • Personal shopping
  • Public relations
  • Retail
  • Social media marketing