Lead brands into the digital future
Successful advertising campaigns put brands in the limelight, give products their unmistakable personality and speak the language of their target group.
With the Brand Management degree programme at the Macromedia University of Applied Sciences, you have the chance to create unforgettable campaigns.
Contents of the Brand Management programme:
At the Macromedia University of Applied Sciences, degree programmes such as Media Management and Management enable you to successfully enter the world of media. With the Brand Management specialisation, you focus on contemporary brand management and the interaction of complex brand architectures.
At the same time, on the way to your Bachelor’s degree in Brand Management, you will learn how to implement comprehensive communication strategies in meaningful and emotionally effective marketing campaigns and create target group-specific media plans.