Master of Arts in Strategic Marketing

Course Details

  • icon icon Institute Macromedia University
  • icon icon Area Business & Management
  • icon icon Sub Area Business Management Design
  • icon icon Category Postgraduate Programs
  • icon icon Course Master of Arts in Strategic Marketing

  • icon icon Campus Berlin Campus
  • icon icon Next intake March, October
  • icon icon Language English

  • icon icon Campus Munich Campus
  • icon icon Next intake March, October
  • icon icon Language

About Course

  • Full-time | 4 semesters: 120 ECTS | 3 semesters: 90 ECTS  

  • Marketing with Vision

    What do marketing measures look like that are not solely aimed at a quick increase in sales, but at long-term success? The Marketing Master’s programme at Macromedia University of Applied Sciences teaches you in theory and practice what constitutes strategic marketing in today’s world and what role digitalisation plays in this.

    Leading Companies and Brands to Success:

    You can study Strategic Marketing in Munich and Berlin. The Master’s programme conveys well-founded, contemporary expertise in the areas of marketing strategies, brand management, management theories, and entrepreneurship – with a constant eye on the demands of an increasingly digital world.

    By the end of your studies, you will have learned to align complex marketing measures with strategic goals and to create a strong brand identity. Your tools will include competitive analyses, press relations, and social media activities

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