Michael Bracht

Wow Concept Marketplace Business Developer, Ex-Farfetch

Michael started his career working in MullenLowe, where he fell in love with the communication world finding a strong interest in Fashion. His closeness to the world of fashion led Michael to move to Milan to attend the Master in Fashion Management at Domus Academy.

During his stay in Milan he had the opportunity to undertake an internship at Colombo Via della Spiga in the Marketing department. In 2018 he received an important job offer: Key Partner Success Manager for Farfetch. After spending three years in this company, he moved to Madrid where he currently works as Business Development Manager for Wow Concept, a new Marketplace/Store offering a complete Phygital experience to its customers from 2022.