The Master in Fashion Communication & Art Direction, in partnership with Giorgio Armani, Fasten Seat Belt and Slowear, is aimed at graduates and / or professionals wishing to undertake a course that offers an opportunity to explore cultural insight and practical experience within this sector.
This course is built on a cultural and curatorial approach, anthropology and sociology and history of fashion in order to culturally deepen the knowledge of global cultures that are an integral part of the social and economic system. Technological such as AI, Internet of Things, Big Data, Blockchain all require understanding from both creative and technical sides for business development, purchasing models and most importantly communication strategies. Likewise, styling, fashion filmmaking, digital graphic communication as well as the written narrative, the art of writing and storytelling that is effective in a world that will become more and more virtual and more and more analog based.
The Master course aims to create highly qualified professionals that are ready to develop a career in the highly competitive international Fashion System within the context of communication, understood in its broadest and most contemporary meaning. Students who successfully complete the course will be able to interpret a great variety of techniques in the promotion and representation of brand image. They will acquire the cultural and design skills enabling them to curate fashion exhibitions and presentations as an expression of a visual language. Also work professionally in the construction of narratives and texts for omnichannel publications, working effectively with the ability to create using the most recent technologies and knowing the latest innovations to define communication strategies. They will also be able to manage their professional futures in the constantly evolving and profoundly changing sector.
At the end of the Master in Fashion Communication & Art Direction students will be able to pursue a professional career in the fashion and creative industries as Digital Managers, Communication Managers, Event Managers, Stylists, Journalists, Art Directors. They will also be able to operate as image consultants and build new businesses in the omnichannel communication sector.