Business | Business Design and Strategy

Course Details

  • icon icon Institute Domus Academy Milano
  • icon icon Area Art, Fashion & Design
  • icon icon Sub Area Fashion, Design, Photography
  • icon icon Category Short Courses
  • icon icon Course Business | Business Design and Strategy

  • icon icon Campus Milan Campus
  • icon icon Next intake January, September
  • icon icon Language English

About Course

  • 4 Weeks
  • Full-time | Online | 60 hours  

  • At the beginning of the course, participants will identif y a company and use a design thinking approach to discover weaknesses and threats that are making its future uncertain. Then, they will apply business design methods to define a viable proposal to pivot its business model. In the latter part of the course, the participants will adopt a service design mindset to develop an innovative, human-centred product/service system that can be delivered to the market in a very short time frame, to boldly reorient the company toward a successful direction.

    STRUCTURE – SUBJECTS:

    • VUCA world
    • Design thinking
    • Business design
    • Service design
    • Product/service system innovation

    On successful completion of the course, students will be able to:

    • Demonstrate a clear understanding of the current complex global business context applying an original interpretive perspective;
    • Use a design thinking approach to detect the key factors related to a company situation;
    • Apply business design methods to define why and how to effectively pivot its business model;
    • Adopt a service design mindset to develop innovative product/service systems;
    • Elaborate a product/service system innovation project at fast pace and under pressure.

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