Course Details
Institute IAAD - Istituto dArte Applicata e Design - The Italian University for Design
Area
Art, Fashion & Design
Sub Area
Fashion,
Design,
Architecture,
Car / Transportation / Automobile
Category
Undergraduate Programs
Course Bachelor in Digital Communication design
Campus
Turin Campus
Next intake
October
Language
Italian
DIGITAL COMMUNICATION, MULTIMEDIA, ENTERTAINMENT, BIG DATA, INTERNET OF THINGS. A WORLD THAT CREATIVE PEOPLE TODAY NEED TO KNOW TO BECOME PROFESSIONALS UPDATED IN THE NEAR FUTURE.
The easiest way to define ‘digital communication’ is to say that it includes all the initiatives of communication, advertising and marketing conveyed through digital tools of nature: web platforms, mobile application, multimedia, games and interactive applications, digital signage, virtual and augmented reality, semantic ontologies, etc.. It is a vast area, which also tends to continually expand its borders from the point of view of technological innovation and from the methods of use for information purposes, business and entertainment.
The main objective of the Course in Digital Communication is to train professionals who, without giving up the usual prerogatives of the ‘creative’ (imagination, lateral thinking, literary and iconographic, aesthetic taste and artistic sensibility), are able to dialogue with the public through digital media and to exploit the opportunities offered by developments in almost continuous cycle of computer science.
The course is divided into 3 main areas, one of which focuses on skill eminently ‘creative’ (capacity building membership, copywriting and content management, art direction and design in general), another on the cultural background and information necessary to those who work in this field (history of new media, digital business models, fundamentals of computer science and ergonomics), and another on technical skills such (application software, programming environment and the mobile web, search engine optimization, management social media and techniques of project development). Special attention is finally devoted to semantic technologies, the big data and internet of things. Each of these aspects is dealt with from the point of view of theoretical and conceptual, is – and this is a definite factor in qualifying compared to other university experience – from the standpoint of practical-application through projects in partnership with industry leaders.
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