CourseFashion Omnichannel Distribution - Online
Italian & English
Full-time | Online | 45 hours | 3 days/week
Istituto Marangoni offers the exclusive opportunity to enroll to this 6-weeks online courses, to all potential participants, no matter where they are in the world. By attending this short course – with lessons delivered three days a week, in the late afternoon time slot – participants have the chance to start their learning of the basics of the most recent digital applications and tools that fashion companies and brands worldwide are adopting.
How the world of e-commerce has changed in the last ten years? Which are the ongoing transformations in consumer behaviour? What will be the future of retail for the fashion and luxury industries?
This short course adopts an omni-channel perspective to explore the current revolution in business-to-business and business-to-consumer distribution. Participants will have the opportunity to discover the impact of emerging technologies as augmented reality, artificial intelligence, 3D body scanning, chatbots, virtual assistances and face recognition on the shopping experiences, deepening the contaminations and synergies within different touchpoints and platforms.