Course Details
Institute Istituto Marangoni
Area
Art, Fashion & Design
Sub Area
Fashion,
Design,
Art,
Luxury,
AR/VR,
Photography
Category
Short Courses
Course Marketing for Luxury - Online
Campus
Milan Campus
Next intake
January,
June
Language
Italian & English
Short courses cover a variety of subjects, levels and duration to suit all preferences, and are also the perfect ‘taster’ or introduction to fashion programmes, useful when considering more intensive study, or for future career path development.
Learn some of the key marketing and communication strategies for international ‘high-end’ consumers in the luxury fashion and design industries. On this course participants discover how companies determine the best marketing strategies of luxury brands and products by understanding the power of communication, the seduction of the brand, and the creation of ‘aspirational desire’ necessary to successfully market to consumers of luxury.
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