Undergraduate in Fashion business & digital marketing intensive

Course Details

  • icon icon Institute Istituto Marangoni
  • icon icon Area Art, Fashion & Design
  • icon icon Sub Area Fashion, Design, Art
  • icon icon Category Undergraduate Programs
  • icon icon Course Undergraduate in Fashion business & digital marketing intensive

  • icon icon Campus Milan Campus
  • icon icon Next intake February, October
  • icon icon Language Italian & English

  • icon icon Campus Firenze Campus
  • icon icon Next intake October
  • icon icon Language Italian & English

  • icon icon Campus Paris Campus
  • icon icon Next intake October
  • icon icon Language English

About Course

  • 1 Year
  • Full-Time  

  • Management, social media, content management, brand storytelling, merchandising and buying are just some of the key skills of the successful business and digital marketing manager. They define the digital marketing plan for fashion and luxury companies, create communication and omni-channel strategies, and put them into action. For those with limited time available, the Fashion Business & Digital Marketing course provides the technical and theoretical concepts related to digital marketing for fashion.

    Participants discover how companies determine the best strategies to optimise economic, production, distribution and digital aspects of the brand, and are introduced to the main indicators for measuring financial performance. They investigate the development of a collection and become familiar with some of the key sales channels for brand positioning through the study of high-profile fashion products and companies. Taking a fashion collection or luxury product from the design studio through to omni-channel distribution is a complex operation working in collaboration with design, production and sales teams.

    Possible career paths:

    • Fashion marketing manager
    • Social media manager
    • Fashion merchandiser
    • Fashion communication manager
    • Fashion omni-channel manager

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