Course Details
Institute Istituto Marangoni
Area
Art, Fashion & Design
Sub Area
Fashion,
Design,
Art,
Management,
Fragrances & Cosmetics,
Product
Category
Undergraduate Programs
Course Undergraduate in Product Management for Fragrances and Cosmetics
Campus
Firenze Campus
Next intake
September
Language
English
This one-year intensive programme provides a thorough understanding of the skills and knowledge required for building a successful product management career in the Luxury Fragrance and Cosmetic industry, meeting the needs of who wants to work in the Beauty industries. This programme covers the techniques, organization and economics behind the production of fragrances and cosmetics, teaching how to manage business issues while responding to market changes and product innovation, and the latest industry trends.
Participants will discover the best strategies to optimize production, marketing, distribution and manufacturing in luxury fragrance and beauty brands and are introduced to key financial performance indicators. They will a face every aspect from research & development to communication in launching new perfumes or beauty axes, analyzing different market segments and delving into state-of-the-art techniques for product presentation, marketing, distribution, retail & web communication and olfactory marketing.
LEARNING FOCUS:
CAREER OPPORTUNITIES:
The course aims to enable participants to acquire the necessary skills to access management roles in the luxury fragrance and cosmetic industry, from distribution to communication. They will develop unique industry-specific tools and be prepared to work as:
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