The Master in Fashion Brand Management is the most up-to-date program at Polimoda. It is known for its visionary, active, creative and relational qualities, ideal for individuals sparkling with charisma. Welcome to the big bad world of Brand Managers.
Brand Managers are experts in creating, preserving and reshaping the identity of a brand. They speak to the subconscious and win the battles going on in the minds of consumers. One day, they'll become the CEO.
This program features three main areas: Vision; the tuning between humans, society and industry that makes brands relevant; Management, the strategic marketing of a business model in real case scenarios and Communications, the creation and delivery of a sense-based message to seduce and aggregate.
Brand Manager graduates, formed by a method based on the creation of original materials, can work in a wide range of areas in fashion companies, trend or communications agencies and other industries driven by the expression of identities such as technology, art, publishing, cinema and music.