The Master in Fashion Marketing & Communications is a sharp professional program, focusing on creative and technical omnichannel marketing strategies applied to the new digital fashion system.
Fashion is the most complete expression of society and understanding its complexity is paramount for its marketing. Learn how to gather information from different sources, write a marketing plan and suggest practical actions for maximizing a company’s visibility. This program promotes immediate entry into the workforce and includes several areas such as digital fashion, social communications, marketing trends, packaging, graphic design, strategic planning and brand communications. Everything is interconnected in contemporary fashion practice.
The three words contained in its title, Fashion, Marketing and Communications, also happen to be the main teaching areas. Above or below the line, conventional or unconventional, online or offline and a selection of images, numbers or words; the overall purpose is to convey clear and effective messages. This intensive specialization program is run by teachers from the industry and features international guest lecturers. Two projects, the launch of a magazine and the marketing of a company, will be ready to present in a personal portfolio. The program is completed with two experiential moments: a visit to Pitti Uomo and Milan Fashion Week.
Lessons take place from January to October or April to December and amount to a total of 700 contact hours. There is the possibility of completing the program with an internship at a fashion company, leading to the overall obtainment of 80 credits. English language proficiency and attendance are required. Candidates are eligible and selected after the admission process.
A career as a Marketing & Communications Manager —whether for a company, an online or paper publication, or an advertising agency— requires a logical personality, the ability to organize a big quantity of data and the perfect stroke of genius that makes the difference.