The Undergraduate in Digital Marketing is a practical program with a strong focus on digital transformation. Students are given access to all of the new tools that brands and companies need for now and for emerging markets in the near future.
The program shapes Digital Marketing Managers able to supervise and coordinate digital marketing areas: from social networks to online advertising, from SEO to Web Analytics and Content, from CRM to E-commerce and from marketing automation to mobile marketing. This professional must learn to have an ethics-driven approach to Data Governance in order to encourage sound knowledge of protection laws and the appropriate use of collected granular data and information.
Based on personal abilities and acquired skills, the course qualifies graduates for jobs in marketing and digital management as Digital Marketing Managers, Social Media Managers, Content Strategists or Digital Marketers.