The Undergraduate in Fashion Marketing Management is an applicative program, revisiting the idea of marketing and management by going to the heart of the matter and zeroing in on factories, companies, producers and markets. The focus is on becoming more sustainable and digital.
This program shapes Fashion Coordinators and Fashion Managers capable of supervising and coordinating the Marketing, Merchandising, Buying, Operations, Production and Purchasing areas. This individual understands the peculiarities of the fashion industry, converting ideas into a perfectly working machine able to generate a return of investment and respecting a given budget. They can develop, merchandise and distribute the right product for the right market, securing the business of any fashion company today while working on a better future tomorrow.
Vertical progress if offered, starting with basic skills in all areas during the first academic year to metric and performative abilities in the third year. Once students' soft skills and sense of leadership are developed, master's level learning is offered in the final year. Horizontal progress is guaranteed with two projects per year and includes a personal portfolio.
Based on abilities and acquired skills, Fashion Marketing Management graduates qualify for jobs in fashion production (Fashion Merchandiser), fashion companies (Fashion Buyer, Communications Manager, Marketing Manager, Operations Manager, Strategic Marketing Planner), distribution (Retail Manager, License Manager, Sales Manager) as well as Freelance Project Managers and Entrepreneurs in the fashion and luxury fields.