About Course

• 3 Years
• Level 7 • 360 credits • 3 academic years full-time Offered at: Symonds Street campus  

• The aim for the Bachelor of Design + Digital Media is to provide graduates with future-focused creative skills within the field of design.

  The degree will promote industry relevant, experimental, innovative, critical, and reflective approaches to emerging design ideas and technologies. It will encourage students to develop their own independent practices and positions and to fulfil the needs of industry.

  The programme provides a framework within which innovative learning and teaching approaches, advanced digital skill, future-focused design. Assessment for learning elevates the student experience from technical to work ready graduates who will positively impact local and global design-related industries.

  Graduates will be able to:

  • Apply creative curiosity, design business awareness as well as emerging and future design technologies to positively impact local and global design-related industries.

  • Re-imagine contemporary concepts and technologies through an understanding of the role of design, technologies, and innovation in an entrepreneurial business environment for commercial outcomes.

  • Create design outputs through the lens of cultural perspectives, including New Zealand.

  • Demonstrate critical thinking through awareness of cognitive design disciplines, discerning the impact of design innovation on human activity.

  • Communicate creatively with intended audiences, through analytical engagement, contextualised information and innovative storytelling.

  • Identify global design conventions and contribute to interconnected international design disciplines through the application of digital technology and human centered approaches to design and design business.

  • Demonstrate responsible awareness for local and global sustainable, environmental longevity of the design lifecycle.