The course explores the exciting world of digital communication and graphic design by exploring new creative digital media content, and the evolution of image processing. Participants are introduced to essential graphic techniques and processes needed to develop digital content; from creative research and idea development, to understanding key notions in the final layout of an image, or digital medium. Throughout the course participants will be introduced to basic functions of the Adobe Creative Suite CC software covering practical lessons on image editing techniques, theoretical photography, practical tools for the application of vector graphics used in different contexts of visual communication, and the fundamentals of layout design and type usage in editorial graphics. In parallel to practical graphic design activities, theoretical introductory lectures will be held on web and app design, with a focus on the key notions of UX design and UI design. Further study is supported by seminars focusing on key trends redefining the contemporary visual culture and communication in the fashion and luxury sector, where digital contents dominate.
This online course concentrates on the digital representation and communication of ideas, as well the application of digital software tools for an individual product proposal. Participants will be supported in the development of their own simple editorial project and visual presentation of supporting creative materials. At the end of the course participants will also have the opportunity to create a basic mobile app, using XD Adobe, a software that assists in creating designs for websites, mobile apps, voice interfaces, and games. Online seminars with professionals from the industry further enhance the online learning experience.