These short courses introduce participants to some of the key business, marketing and brand management skills for the dynamic fashion, luxury and life-style industries. With a special focus on emerging technologies and innovation, and the context and value of the ‘Made in Italy’ name, participants discover various business procedures and influencing factors relating to a variety fashion and luxury industries such as textiles, apparel, accessories, and jewelry. They will be introduced to some of the most important concepts of the business world such as the positioning of a collection and a brand, competitive analysis, and the development of sales strategies. They will also discover key notions of fashion marketing and planning such as market research, basic finance, and marketing strategies. The overall aim of the course is to provide a broad overview of the world of fashion business, while giving participants the chance to work on a basic structure for an individual marketing plan.
Being entirely online, this course focuses on the digital influence and impact on business today, Discussions move forward on the phenomena of digital influencers and the new challenges offered by emerging technology such as block-chain, big data management, face recognition, virtual reality, and augmented reality etc. Online seminars with professionals from the industry further enhance the online learning experience, and assist participants in focusing on key business notions for developing their own basic marketing plan.