Fashion luxury storytelling in the digital era - Online
Institute Istituto Marangoni
Art, Fashion & Design
CourseFashion luxury storytelling in the digital era - Online
Full-time | Online | 45 hours | 3 days/week
How does the digital transformation change the way Fashion luxury brands communicate? What would be the future of fashion shows? Influencer economy? Social media?
This course introduces participants to the exciting world of fashion and heritage storytelling through digital and futuristic methods equipping them with innovative and creative tools to develop framework and strategies for the interaction between luxury fashion brands and media.
Multi-platforms communication channels & technologies promoting luxury brands narratives, know-how and codes will be discovered as digital PR, Fashion films & photography, creative event planning and more while highlighting the luxury experience and online consumer engagement shift.
Upon completion of this short course, you will be equipped with the knowledge and skills to:
Design original solutions for luxury fashion brands, experimenting a comprehensive understanding of strategic attributes in terms of digital communication strategies.
Experiment with multi-layered communication channels, demonstrating comprehensive understanding of fashion PR strategies.
Defend multi-disciplinary approach to creative direction in fashion branding that engages creative vision with innovative and commercial business thinking, communicating conclusions clearly to targeted audiences.